Scale Your Business With Web Analytics & Conversion in 2020
What you'll learn
- Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts
- Create and review detailed web analytics reports specific to the website and business
- Analyze sites usability and make improvements
- Identify the best web analytics tool for the website
- Create specific goals unique to a website and track each goal successfully
- Segment website visitors to identify any potential problems and discover what marketing methods are providing the most customers
- Identify and create a sales funnel for site visitors to follow strategically
- Set-up specific analytics metrics to provide further opportunities for profitable keywords and conversions
- Turn web analytic reports into actionable steps to increase online sales
- Understand winning web design principles to design, redesign and tweak websites to make the biggest impact on conversion rates
- How to reduce a sites bounce rate
- Use testing tools to better understand site visitors and make changes to convert more traffic
- Create a focused and strategic SEO & CRO action plan
- Identify why site visitors are not converting when web analytics doesn't provide insight into the problem
- Optimize specific web page elements to best convert website visitors
- Better convert e-commerce site visitors
- Use psychology to increase online sales
- Test a website for different issues that can lower conversion rates if they go undiscovered
- Identify specific web analytics and conversion rate optimization services that can be offered to clients
Requirements
- A basic understanding of how to create a website may be helpful
- A basic understanding of web analytics may be helpful but is NOT required
- A desire to learn, to take action and to ask for help when needed
Description
Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.
This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.
This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:
- How to combine web analytics, usability, conversion rate optimization & SEO efforts
- How to create and review detailed web analytics reports specific to the website and business
- Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
- Use winning principles to design a successful website
- Strategically identify and create a sales funnel for site visitors to follow
- How to reduce a site's bounce rate
- How to use psychology to improve your conversions and persuade visitors to take the action you want them to
- How to test a website to make more money from the site's existing traffic
- and so much more it's impossible to list it all here
If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:
- The web analytics and conversion optimization services you can offer to clients
- How to manage your clients to keep them happy
- The workflow process you can follow
- How to price your services
It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.
If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it.
Let's start scaling your business. Join me now.
Who this course is for:
- Anyone with the desire to increase online business revenue with their already existing traffic
- Anyone interested in better optimizing their website for visitors
- Web designers who would like to design websites that will make a bigger impact on a business' revenue
- Web designers & SEOs who would like to provide web analytics and / or conversion rate optimization services to clients
- Anyone interested in providing web analytics, SEO & conversion rate optimization services to clients
Course content
- Preview01:51
- Preview01:56
- 00:18Common terminology to be familiar with
Instructor
![Christine Maisel](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 13,836 Reviews
- 166,478 Students
- 20 Courses
Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.
Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.
In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.