Web analytics

Explore web analytics fundamentals and tools such as Google Analytics, Optimizely, Kissmetrics, Crazy Egg, and Hotjar, and use data sources, segmentation, and dashboards to improve page performance and conversions.

Explore how web analytics tracks visitor behavior, measures key performance indicators, and uses data-driven reports to monitor web traffic, track goals, and improve sales and leads.

Explore how Google Analytics and web analytics track website performance, audience demographics, traffic sources, goals, and e-commerce conversions, using audience, acquisition, and behavior analyses to optimize channels and user journeys.

Explore how Optimizely supports A/B, multipage, and multivariate testing with a deployable script and goal tracking, while KISSmetrics provides acquisition data, user activity, and customer lifetime value insights.

Explore how Crazy Egg provides eye-tracking analytics through heat maps, scroll maps, overlays, and confetti to show where visitors click, scroll, and how to improve conversions.

Discover key web analytics metrics like page views, bounce rate, and pages per session, plus demographic info and devices, with insights on acquisition sources.

Discover how data sources power web analytics by collecting server logs, visitors data, and search engine statistics in one data stack. Analyze traffic and conversion funnels to improve performance.

Learn how to segment website traffic into acquisition segments such as organic, referral, direct, social, and paid traffic, and translate data into actionable insights through analysis.

Explore web analytics dashboards that visualize key performance indicators and enable immediate decisions. Learn how widgets in Google Analytics drive content, website performance, real-time, e-commerce, social media, and pay-per-click dashboards.

Explore eight web analytics tools, including Google Analytics, Spring Metrics, Clicky, Chartbeat, Mint, and user testing, to gain real-time visitor insights, keyword data, and user behavior tracking.

Compare two variants to improve conversion and revenue across pages, ads, and headlines. A/B testing uses split testing on images, CTAs, landing pages, and more to learn from existing traffic.

Explore how web analytics track conversions and goals in ecommerce, using destination goals, duration goals, event goals, and pages per session. Analyze funnels and multi-channel reports to improve conversions.

Explore emerging analytics and social media analytics to gather and analyze data from platforms like Google Analytics and Facebook Insights, gaining customer insights, tracking engagement, and informing conversions.