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Fashion Retail Sales: The Basics

Fashion Retail Sales: The Basics

An introduction to selling fashion, from the team behind WeAr Global Magazine.
Created byShamin Vogel
Last updated 7/2026
English

What you'll learn

  • Sales
  • Fashion Sales
  • Fashion Knowledge
  • Fashion
  • Client Advisory
  • Fashion and Stylingtips
  • Deeper Knowledge about the Fashion Industry
  • Womenswear sales
  • Menswear sales
  • Accessory Sales
  • Retail Sales
  • Fashion Retail

Course content

5 sections • 26 lectures • 2h 9m total length

  • Introduction by WeAr Global's Editorial Director2:14

    Welcome to WeAr Academy's course on Basic Fashion Sales Training.

    This course consists of four different models:

    1) Working in Retail Today

    2) Nurturing your Clientele

    3) Dressing your Clientele

    4) Finishing Touches and all the Extras needed to be the very best sales consultant.


    You think you are 'just' working on a retail sales floor? Think again! You work in a very exciting industry: Fashion. Something people want and desire. Fashion makes the wearer feel better, change their outlook and confidence. It is your job to guide them to the best possible options.

    This course will teach you how to best judge customers, pay attention to their hair and eye color and choose garments accordingly, find the most flattering garments for their figure and give them the add-ons they need to feel confident.

    You are also the face of a fashion store. Without you, it is just a room with a rack and clothing items. You are the one who has the power to make or break the store's success. You are the one who represents the collections and brands inside the shop. It is you who can convince the customer to look their personal best with the merchandise that is stocked in the store you work at.

    If a customer is happy with your service, they will return and spread the word about you and the store amongst their friends which is the best advertising for any store owner.

    Maybe you even become friends and what better access to the rich and famous than a fashion store. It can be your platform to become the stylist or assistant to someone famous and jet in a private jet to fabulous events around the world.

    But how do they trust you? They do because you are knowledgeable, and WeAr Academy will provide you with the basic knowledge you need to succeed.


    Remember though - the knowledge taught here is not only helping you in the fashion retail industry.

    Sales is something you will need for the rest of your life and if you want to prosper in the fashion industry, we touch on some key topics that you must know.

    Thank you for choosing WeAr Academy to help guide you in your career and if you have any issues, do not hesitate to contact us.




Requirements

  • Passion for Fashion
  • Interest in Retail
  • Fashion Retail Career Interst

Description

Fashion Retail Sales: The Basics is a sales course developed by WeAr Global Magazine, the leading international B2B fashion trade publication, in collaboration with specialists who sell on the floor for a living.

If you work on a fashion floor, or want to, this is how you get ahead. Most people spend years picking up what sells and what doesn't. You can learn it here in an afternoon: the techniques, the product knowledge, and the psychology of a sale. Know more, sell more, and stand out from every other applicant for the job you want.

What the course covers:

  1. Working in fashion retail today: how retail looks now, and how to understand the client in front of you.

  2. Nurturing your clientele: reading the client, styling them, and keeping up with trends.

  3. Dressing your client: body shapes, colour, combining pieces, must-haves, accessories and menswear.

  4. Finishing touches: shoes, accessories, add-ons, fibres and fabric, handling complaints, lighting and shop set-up.

Four modules, each with a quiz, plus a final quiz that earns your certificate. A little over two hours, in five sections and 26 lessons, that pay for themselves on the first upsell.

WeAr Global Magazine is a leading international B2B fashion trade publication directed at premium multi-brand retail, published quarterly in 8 languages. We built this course so the knowledge our industry runs on reaches the people who need it most: the ones on the floor, face to face with the customer.

Managing a team and want to train your whole floor? The full WeAr Academy course, with team seats and certificates, can be purchased directly through WeAr - contact us on WeAr magazine or WeAr Global Network.

Who this course is for:

  • New and existing shop floor sales assistance in fashion, footwear, accessory or item-related stores

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