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ماهي مواضيع التي يتم توصيلها في هذا الجزء من الكورس

What is marketing?

Where do you experience marketing in everyday life?

What are the differences between marketing, branding, advertising, and sales?

What is the marketing concept? How does it differ from the production concept, the product concept, or the selling concept?

What is the role of marketing in building and managing customer relationships

How do different types of organizations, such as non-profits, consumer product (B2C) firms and business-to-business (B2B) organizations, use marketing?

How does marketing create value for the consumer, the company, and society?

محتوي هذا الجزء في الكورس سوف يتكون من

Why is the customer the cornerstone of marketing?

What are segmentation and targeting?

What is the marketing mix?

How do organizations use the marketing mix (often called the four Ps) to market to their target customers?

What is the role of a marketing plan in guiding marketing activities?

محتوي هذا الجزء في الكورس سوف يتكون من

What is Market Segmentation, Segmentation marketing

Types and Characteristics of segments.

Segmentation Process and Steps.

محتوي هذا الجزء في الكورس سوف يتكون من

Targeting

Types of targeting

Targeting Strategies

Types and Characteristics of segments.

Starbucks case  study

•What is marketing Research?

•Types of research factors in Marketing research.

•The Marketing Research Process

•Secondary Research

•Primary Research

•Analyzing Primary Data

•Data sources

1. Understanding Consumer Behavior

2.The Stimulus Response Model

3. The Consumer Decision-making process

4.B2B Decision-making stages

سيتم شرح في هذا الجزء الخاص ب Positioning

What is Positioning?

Positioning and Differentiation

Steps of the Positioning Process

Criteria to Evaluate Positioning Statements

Reasons to Consider Repositioning

Implementing a Positioning Strategy

Measuring Implementation

•Product Marketing

•What is Product

•Product Levels

•Types of Consumer Products

•Products vs. Services

•Product Marketing Responsibilities: Inputs to the Company

•Product Marketing Responsibilities: Outputs to the Market

•Product Life Cycle

•Stages of Product Lifecycle

•New Product Development (NPD)

- PRICE STRATEGY

- Factors Affecting Price

- Pricing Strategy Decisions

- Pricing Policies

- Product Life Cycle Pricing