Balance Commercial & Aesthetics in Visual Merchandising
What you'll learn
- Visual Merchandising in Retail Business
- How to Apply Visual Merchandising into Business
- Key in-store elements
- Fengshui basic in retail environment
- Sustainability working process
- basic understanding of retail and experience in retail environment.
let us have a close look of how it is structured and how it is going to be benefit to you.
First of all, as you see from our mind map chart.
First we will start with the Introduction: in this part we will be talking about the VM job responsibility, the concept;
Secondly, we will move on to Window: in this part, we will focus on window concept, window structure and creativity work process. As a bonus, we will also brief you the trend of the 2019 window.
Later on in the Industry matters section, we will discuss the successful VM concept in specific industries, for instance the food and beverage industry. Of course if you work in other industries, I am sure you will be able to apply the principles you learn and reflect on your ideas. As another bonus for you all, I will summarise the key trends for this industry in 2019.
Then, we will move to In-store VM part. Here we will be focus on several key elements, which are: colour, interaction, flow, layout and fengshui. Of course there are more elements which will be included into follow-up lectures in the near future for more advanced study.
Last but not least, as mentioned earlier in my self-introduction, I am an animal-lover and environmentalist. Sustainability makes for a great ending. In this part, we will cover the concept of Sustainability and CSR. Moreover, we will introduce you some methods to include sustainability into your VM creativity process.
Who will benefit from this course:
- VM professionals
- Marketing professionals
- Retail professionals
- Whoever that is open-minded and curious to learn retail and visual merchandising
Who this course is for:
- Design students
- Marketing and business students
- Small retailer who want to bring their business onto another level
- Visual merchandiser at their beginning of career
- Marketing or business professions
Previously working as a Visual Merchandising Director in creating new concept window and in-store concept. Have worked for Luxury retail big name such as Chanel, Stella McCartney, Duty-free over the past decade.
My nature makes it easier to be an active learner and an influencer. Professionally, I love coaching people and sharing my expertise. My biggest pleasure is to know my team members enjoy what they are doing and getting stronger during the process.
In 2017, I became a lecturer in the SCF institution which is a joint venture between Donghua University in China and University of Edinburgh in the UK. I enjoyed the process of coaching and now I want to share my industry expertise to audience like you who are curious and open-minded to learn.