Name: Visual Merchandising Course For Retailers and Students
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Created bySarah Manning

Last updated 11/2016

English

What you'll learn

Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course.
Learn the most effective way to handle and dress mannequins.
Understand the principles needed to create an eye catching store window.
Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
Current VM techniques and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.
I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers.
Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
For students: I will talk to you about the best ways to get into the Visual Merchandising industry.

Course content

7 sections • 43 lectures • 2h 6m total length

PART 1/4: Introduction1:41
1.Symmetric Display Theory3:07
Understanding the most popular and balanced key display principle, symmetric.
2.Asymmetric Display Principle2:17
Understanding how to create and use an asymmetric display and the importance of this technique.
3.Repetition Display Principle1:41
Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising
4.Alternation Display Principle3:26
Understanding how to create and use an alternation display and the importance of this technique

1.Effective use of colour within window display4:54
Understanding the effective use of colour and how to use this in a balanced fashion.
2.Effective use of lighting within window display3:54
Understanding the effective use of lighting and where to focus your lighting within the window.
3.Effective use of graphics within window display1:36
Understanding the effective use of placement of graphics/ point of sale within the window.
4.Current Window Display Trends8:44
Presentation to discuss trends within Fashion & Interiors within window displays
5.Hotspots & Promotional Areas6:25
The importance of creating in store hot spots and/or promotional areas which are linked to your windows
6.Mannequin Styling & Dressing8:21
Effective dressing and styling of Mannequins and Bust Forms

1.Effective Merchandising Product Ranges3:21
Key VM techniques explained when merchandising a product range.
2.How to effectively merchandise a table3:49
Understand the principles of effective merchandising when dressing a table in store.
3.Making your product easy to shop2:08
Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.
4.Link selling on a Table2:01
Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.
5.Impulse Selling2:46
How to maximise your sales by creating impulse selling opportunities at key areas in store.
6.Till Points and counter tops0:57
7.Merchandising on Walls2:22
Understand how the key VM principles can be applied when merchandising ranges on a wall space.
8.Consistent Store Ticketing/ Signage2:18
Tips on creating and displaying consistent store ticketing and signage.

1.How to create effective sales floor layouts4:54
Understand what factors create an effective store layout, which will assist with the customer flow through the store.
2. Impulse selling at cash desks1:37
Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.
3. How to encourage customer flow0:51
How to encourage customer flow to the rear of the store and into other typically quiet areas in store.
4.Recommended Reading sources1:08
My recommended books for further reading on VM and my list of the prop companies regularly used in my

VM Consultancy Service.
24. 5.Recommended Prop Companies0:24

1. Creating a Lifestyle Display5:06
Tips for creating a Lifestyle display of Food and Home Accessory products
2. Creating a Display Using Kids Accessories2:45
Tips for creating a display grouping using Children's Toys & Accessories
3. Creating a Display of Home Accessories2:30
4. Creating a Display of Fashion Accessories2:28
Tips for creating a display grouping using Fashion Accessories
5. Dressing and Styling a Male Mannequin6:50
Tips for dressing and styling a male mannequin
6. Dressing and Styling a Female Mannequin5:17
Tips for dressing and styling a female mannequin
7.Dressing a Styling Female Mannequin pt 26:17
Additional tips for dressing and styling a female mannequin.

1. Effective VM0:50
Understand what is effective visual merchandising
2. Enticing Your Customers1:36
Tips on how to inspire customers by effective Visual Merchandising
3. Window Dressing1:43
Tips on creating great window displays
4. Wow Windows1:05
Learn what creates an eye catching window display in the eyes of the customer
5. Points to Remember When Window Dressing2:06
Key points and reminders to have in mind when dressing a window display
6.Retailers with Limited Sales Floor Space2:17
Tips for smaller retailers with limited space
7. Exciting Displays2:32
Tips for creating inspirational displays which will help to capture the customer’s imagination.
8. VM Techniques2:09
Key points and reminders to have in mind when merchandising on the sales floor
9. Finding Retail Inspiration2:04
My recommended places on where to find current retail inspiration
10. Investing in Visual Merchandisers1:19
Why retailers now understand why it is so important to invest in skilled Visual Merchandisers.

Requirements

No previous Visual Merchandising or retail experience is required. As I will teach you the basic techniques from scratch.
Notepad and pen to take notes is essential

Description

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.

Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.

There are over 40 videos covering the following subjects;

Visual Merchandising techniques

How to create an effective store window displays

Mannequin handling and dressing

The importance of great link selling

How to create effective store layouts which will help to encourage the customers flow around the store

Who this course is for:

Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts.
Students who want to learn a new skill or are looking to get into the Visual Merchandising industry.

What you'll learn

Explore related topics

Course content

1.Introduction into Display & Visual Merchandising Principles ( Parts 1-4 )5 lectures • 12min

2.The Key Principles of Window Design and Dressing6 lectures • 34min

3.Visual Merchandising Techniques8 lectures • 20min

4.5 lectures • 9min

Visual Merchandising Techniques7 lectures • 31min

Frequently Asked Questions10 lectures • 18min

Students2 lectures • 3min

Requirements

Description

Who this course is for: