Business
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Merchandising
Visual Merchandising Course For Retailers and Students
4.2 (589 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,828 students enrolled

Visual Merchandising Course For Retailers and Students

Learn the key principles of great Visual Merchandising & Window Dressing
4.2 (589 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,828 students enrolled
Created by Sarah Manning
Last updated 11/2016
English
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Visual Merchandising Course For Retailers and Students
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course.
  • Learn the most effective way to handle and dress mannequins.
  • Understand the principles needed to create an eye catching store window.
  • Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
  • Find out the current Visual Merchandising techniques which are used by current retailers and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.
  • I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers.
  • Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
  • For students: I will talk to you about the best ways to get into the Visual Merchandising industry.
Requirements
  • No previous Visual Merchandising or retail experience is required. As I will teach you the basic techniques from scratch.
  • Notepad and pen to take notes is essential
Description

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.

Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.

There are over 40 videos covering the following subjects;

  • Visual Merchandising techniques
  • How to create an effective store window displays
  • Mannequin handling and dressing
  • The importance of great link selling
  • How to create effective store layouts which will help to encourage the customers flow around the store
Who this course is for:
  • Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts.
  • Students who want to learn a new skill or are looking to get into the Visual Merchandising industry.
Course content
Expand all 43 lectures 02:06:44
+ – 1.Introduction into Display & Visual Merchandising Principles ( Parts 1-4 )
5 lectures 12:12
PART 1/4: Introduction
Preview 01:41

Understanding the most popular and balanced key display principle, symmetric.

1.Symmetric Display Theory
03:07

Understanding how to create and use an asymmetric display and the importance of this technique.

2.Asymmetric Display Principle
02:17

Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising

3.Repetition Display Principle
01:41

Understanding how to create and use an alternation display and the importance of this technique

4.Alternation Display Principle
03:26
+ – 2.The Key Principles of Window Design and Dressing
6 lectures 33:54

Understanding the effective use of colour and how to use this in a balanced fashion.

1.Effective use of colour within window display
04:54

Understanding the effective use of lighting and where to focus your lighting within the window.

2.Effective use of lighting within window display
03:54

Understanding the effective use of placement of graphics/ point of sale within the window.

3.Effective use of graphics within window display
01:36
Presentation to discuss trends within Fashion & Interiors within window displays
4.Current Window Display Trends
08:44

The importance of creating in store hot spots and/or promotional areas which are linked to your windows

5.Hotspots & Promotional Areas
06:25

Effective dressing and styling of Mannequins and Bust Forms

6.Mannequin Styling & Dressing
08:21
+ – 3.Visual Merchandising Techniques
8 lectures 19:42

Key VM techniques explained when merchandising a product range.

1.Effective Merchandising Product Ranges
Preview 03:21

Understand the principles of effective merchandising when dressing a table in store.

2.How to effectively merchandise a table
03:49

Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.

3.Making your product easy to shop
02:08

Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.

4.Link selling on a Table
02:01

How to maximise your sales by creating impulse selling opportunities at key areas in store.

5.Impulse Selling
02:46
6.Till Points and counter tops
00:57

Understand how the key VM principles can be applied when merchandising ranges on a wall space.

7.Merchandising on Walls
02:22

Tips on creating and displaying consistent store ticketing and signage.

8.Consistent Store Ticketing/ Signage
02:18
+ – 4.
5 lectures 08:54

Understand what factors create an effective store layout, which will assist with the customer flow through the store.

1.How to create effective sales floor layouts
04:54

Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.

2. Impulse selling at cash desks
01:37

How to encourage customer flow to the rear of the store and into other typically quiet areas in store.

3. How to encourage customer flow
00:51

My recommended books for further reading on VM and my list of the prop companies regularly used in my

VM Consultancy Service.

4.Recommended Reading sources
01:08
24. 5.Recommended Prop Companies
00:24
+ – Visual Merchandising Techniques
7 lectures 31:13
Tips for creating a Lifestyle display of Food and Home Accessory products
1. Creating a Lifestyle Display
Preview 05:06

Tips for creating a display grouping using Children's Toys & Accessories


2. Creating a Display Using Kids Accessories
02:45
3. Creating a Display of Home Accessories
02:30

Tips for creating a display grouping using Fashion Accessories

4. Creating a Display of Fashion Accessories
02:28

Tips for dressing and styling a male mannequin

5. Dressing and Styling a Male Mannequin
06:50

Tips for dressing and styling a female mannequin

6. Dressing and Styling a Female Mannequin
05:17

Additional tips for dressing and styling a female mannequin.

7.Dressing a Styling Female Mannequin pt 2
06:17
+ – Frequently Asked Questions
10 lectures 17:41

Understand what is effective visual merchandising

1. Effective VM
00:50

Tips on how to inspire customers by effective Visual Merchandising

2. Enticing Your Customers
01:36

Tips on creating great window displays

3. Window Dressing
01:43

Learn what creates an eye catching window display in the eyes of the customer

4. Wow Windows
01:05

Key points and reminders to have in mind when dressing a window display

5. Points to Remember When Window Dressing
02:06

Tips for smaller retailers with limited space

6.Retailers with Limited Sales Floor Space
02:17

Tips for creating inspirational displays which will help to capture the customer’s imagination.

7. Exciting Displays
02:32

Key points and reminders to have in mind when merchandising on the sales floor

8. VM Techniques
02:09

My recommended places on where to find current retail inspiration

9. Finding Retail Inspiration
Preview 02:04
Why retailers now understand why it is so important to invest in skilled Visual Merchandisers.
10. Investing in Visual Merchandisers
01:19
+ – Students
2 lectures 03:08
Advice on the best ways to assist with getting into the Visual merchandising Industry
1. Getting into the Visual Merchandising Industry
01:41
Based upon my own experience my best tips on finding work experience placements
2. Work Experience
01:27