Visual Merchandising Basics

For all the aspiring and professional Interior Designers and retailers, the course is designed to empower you with various creative, practical, and technical aspects of Interior Design and Visual Merchandising. Through this course, you will experience quality learning at its best through lifetime access and value-added resources.

What is visual merchandising, what is its significance, how does it impact sales, importance of layout in a store, and other important aspects that make a commercial store, this topic answers many such questions.

Looking back till the year 1800 and how the scene of retail was then. What were the catalysts to change the scenario and how does it still affect our mindset for retail and concept of Visual Merchandising till date. This course is an interesting learning through the glasses of time.

This topic tells us about the Role and Scope of a Visual Merchandiser, what are the key skills that they need to have. Which are the areas of expertise that one needs to have, and where can they apply it.

Maintaining good composition is important in visual merchandising. Principles of Design allow you to create flawless, breath taking compositions that grab the eye of the viewers. Effective Visual merchandising is creating memorable window displays, learn how to do the same in this course.

Design is like a vast ocean, in the same way Visual Merchandising can be explored in a diverse methods. By using relevant or juxtaposing styles and themes one can create a common thread that binds the products and the display with the viewers. Learn an overview of varied themes and styles and how and when to apply them.

Simply having an eye catching display is not enough! Visual Merchandising starts from the entrance and is a continuous conscience train of thought till the end of the customers journey at a retail store. Learn how to plan and elevate the journey by understanding the key concepts of Layouts, elevation and its functionality.

Materials used in Interior and Architecture may vary from materials that are applicable for Visual Merchandising. A concept will not stand out until it is executed perfectly with appropriate, cost conscience materials. Go through this video and understand the vast variety!

Adding a mannequin to your retail spaces or façade windows are not only to showcase your products.A mannequin can make or break your theme. Learn types of mannequins, their application and innovative ideas to apply them.

Lighting plays an important role in the art of Visual Merchandising. They help you enhance the products, or hide imperfections. They can even be part of your visual display. Learn types of light, methods of adding light and understand the reasoning of how light is selected for a particular store.

Branding and signage are the first element that communicate with the customers and tell what a brand is about. Learn by example innovative methods of applying the same. Signage is a crucial element that helps navigate a client through a large or a small space. Let us learn the types and how to position them to enhance the design as well.

Case studies are a great way of learning from industry experts. Learn from large global stores, flagship stores and celebrity Visual Merchandise designers what is their thought processes and how they have applied them.

Be under budget and you can add a lot more value to your design than what you had proposed. Go above budget and you may have to compromise .Learn to manage the budget, sourcing and prepare the same. Learn to evaluate and reason your choices. Design and budget go hand in hand, hence think about the same parallel.