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Visual Merchandising 101
Rating: 4.3 out of 5(100 ratings)
243 students

Visual Merchandising 101

Fundamentals of Mannequin Styling, Window Displays, and Retail Floor Plans. Create a portfolio without prior experience!
Created byCristina M
Last updated 1/2023
English

What you'll learn

  • Fundamentals of Retail Floor Plan Design; sight-lines, fixtures, safety regulations, customer traffic flow
  • Fundamentals of Mannequin Styling and Window Display; mannequin types, manufacturers, poses, composition, theme, color story, lighting, implementation plan
  • How to create a Visual Merchandising Portfolio; various options for portfolio design, interview tips and job opportunity insights
  • Fundamentals of merchandising apparel and accessories; learn techniques to present merchandise in an elevated manner.

Course content

1 section • 11 lectures • 44m total length

  • Introduction1:28

    You will learn techniques of merchandising apparel and accessories, along with fundamentals of mannequin styling, window displays, color theory, floor plans. We'll finish with plenty of portfolio and interview advice.

  • Role of a Visual Merchandiser2:31

    Understand the importance of visual merchandisers in the retail industry.

  • Merchandising Fundamentals for Apparel5:35

    Learn techniques to merchandise clothing on racks, shelves, tables with commercial appeal.

  • Merchandising Fundamentals for Accessories4:29

    Learn techniques to merchandise accessories like ties, jewelry, shoes, handbags, and sunglasses.

  • Color Theory for Visual Merchandising3:49

    Understand how to apply principles of color theory to your work as a visual merchandiser.

  • Floor Plan Fundamentals9:09

    Learn how to create a retail floor plan that supports inspiration and profitability.

  • Mannequin Styling Fundamentals5:22

    Learn about different mannequin manufacturers, poses, finishes, and the importance of composition.

  • Window Display Fundamentals4:37

    How to create a successful window display using theme, props, composition, lighting, scale, and an implementation plan.

  • Portfolio & Interview Tips2:32

    We'll review helpful tips to create a visual merchandising portfolio- even without prior work experience! We will also review important interview tips and merchandising job opportunities in the retail industry.

  • Class Project4:17

    For our class project, you will create a concept for a window display using the knowledge you've gained in this course. I will show you two examples before you get started. This will set you on your way to creating a portfolio to bring to your interviews!

  • Outro0:31

    Congratulations! You have completed the course!

Requirements

  • No experience necessary! This course is for beginners.

Description

Ever wonder about the process of creating inspiring window displays? Or who changes the floor plan and mannequins every time you visit your favorite store? Visual Merchandising 101 is a class for anyone who is interested in starting a career as a Visual Merchandiser, anyone who is a retail business owner and wants to improve their revenue or brand identity through strong merchandise presentation, or anyone who is simply interested in learning about this sometimes mysterious profession.

Cristina here, a Visual Merchandise Manager who has worked for Bloomingdale's, Neiman Marcus, and IKEA. I'm offering up over 10 years of my knowledge in Visual Merchandising to help you begin your career or improve your retail business. Experience with both luxury and big-box stores gives me a wide perspective on how to visually translate the brand identity of various retailers and meet different customer expectations.

I started my career in 2010 with no experience and worked my way up from Visual Merchandiser to Visual Lead, to Visual Merchandise Manager, and you can too.

What you'll learn in this class:

  • Role of a Visual Merchandiser

  • Merchandising fundamentals for apparel

  • Merchandising fundamentals for accessories

  • Color Theory

  • Mannequin Styling

  • Floor Plan Fundamentals

  • Window Display Fundamentals

  • Job Opportunity & Portfolio Tips

In a retail climate with unrelenting online competition, it is more important than ever before to employ strong visual merchandising techniques in a brick & mortar store.

Who this course is for:

  • Anyone interested in starting a career as a visual merchandiser (You do not need a degree to become a Visual Merchandiser!)
  • A retail business owner aiming to improve the presentation of their merchandise

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