Visual Communication for Sales Engineers
Requirements
- You will be invited to sketch with me so you'll need a Black Felt Tip pen, some sheets of blank A4 (or larger) paper, and optionally some other coloured Felt Tip Pens, particularly a Grey coloured Felt Tip would be useful, but not essential.
- No previous Sales or Sales Engineering experience is needed; however it would be helpful for the exercises.
Description
Whether you're trying to illustrate a concept, clarify a point, or engage your audience in a differentiated way, Hand-Drawn Visual Communication can help you achieve your Sales Engineering goals with elegance and flair.
Join me as I help you:
Further Increase your emotional connections with your clients and stakeholders.
Enhance your ability to persuade and influence.
Differentiate yourself from your competitors.
Simplify ideas to make them even more understandable and relatable.
Help build even more trust and credibility, and create a much stronger shared experience and sense of purpose together with your clients.
All through the medium of Hand-Drawn Visual Communication!
Together we'll:
Harness the unique connection hand-drawn sketching has, to help you succeed as a Sales Engineer in your Presales efforts.
Develop your ability to communicate information in a way that will make it more likely to be understood, remembered, and acted upon.
Collaborate, connect with, and convince your customers by communicating ideas and concepts simply, quickly, and memorably.
Differentiate yourself from your competition, by visualising actionable outcomes you want your customers to take with you.
Make complex concepts and solutions simpler, in a unique, honest, and authentic way.
Identify what makes Hand-Drawn Visual Communication effective with Customers – and how you can harness that in your day to day.
Learn and practice some Basic Visual Elements.
Combine Basic Visual Elements to make engaging and business relevant visuals with your clients.
Explore how you might integrate business-relevant Visuals into your future Sales Engineering engagements.
Who this course is for:
- Sales Engineers
- Solutions Engineers
- Presales Engineers
- Technical Sales Specialists
- Business Development Managers
- Customer Solution Managers
- Sales Individuals
Instructor
Strategic, Senior Presales Leader with 15+ years’ experience in delivering faster deal closure and exceptional win rates at scale, through design thinking, value-selling techniques, and sustained efficiency & effectiveness across EMEA.
A results-oriented executive with a strong background in enterprise Presales management, having increased Win Rates through the widespread adoption of value propositions, coupled with solid business storytelling, illustrated with unique business outcomes.
Recognised for a collaborative leadership style, an innovative approach, and ability to simplify complex approaches into practical and scalable practices that drive tangible results in SaaS Sales cycles.
Currently bringing my extensive strategic Presales experience to help organisations drive significant value and tangible business results through unique value propositions structured and articulated with clear business outcomes.