How to build a Six Figure Business with Instagram

Before we shoot off into the big wide web and start throwing content up there let's take a step back and create some firm foundations for your brand and the message you want to convey.

With a well defined brand definition your content will be significantly more powerful and impactful to those all important soon to be customers.

When we make sure to provide a consistent message with content we also ensure our followers immediately know who they're dealing with.

A fleeting post in their feed becomes another relationship building touchpoint rather than a forgotten image.

In this lecture we'll set out guidelines for our brand that can be quickly and easily referenced to save time and create consistency.

When we know who we're talking to it not only makes it much easier for us to create content and supporting captions, but it also pretty much guarantees that content is going to be more accessible.

By defining our customer clearly and thoroughly we can begin to find more converting customers by speaking to them in their own language.

In this lecture we'll look at some Instagram accounts that are doing a great job working for their brands and analyse:

1. What they are posting
2. What the motive is being their posts
3. How we can translate this to our own brand message

The most important navigation element of your content. In this lecture we look at why hashtags are so important and how you can:

• Find the most relevant hashtags for your content
• Use these hashtags to attract the eyes of new customers
• Use these hashtags to find joint venture partners
• Keep these hashtags on hand to access quickly any time and slash your posting time

In this lecture we'll look at the difference between a handle and a name, why it's so important to get them right, and how they can be used to yet again attract the eyes of relevant new customers.

Here we'll make sure your profile picture is working for you and is optimised to be as clear and visible as possible. 

We'll quickly cover the most important elements to make sure your profile picture is helping to tell your story and draw in new leads.

You only have one clickable link from your Instagram account to the rest of your customer's journey with your brand, let's make sure you take them to the right place and continue your conversation with them off platform.

Your bio can be a big decision making element of wether a potential new customer will follow you. 

With only a split second of their attention let's take a look how how you can capture your prospective follower's attention before you lose them for good.

Instagram accounts can get hacked. Here are 3 simple things you can do to make it ten thousand times harder for your account to be compromised.

Learn the fundamental rules you need to get right in order to effectively market on Instagram. 

Get these wrong and you'll lose the attention of your leads as soon as they arrive. 

Get them right to start your relationship with them in the most effective way possible.

The number of times you post will depend on conditions be specific to your audience. Getting it right can add rocket fuel to your growth.

In this lecture we'll start to form a plan for the posting strategy specific to your brand.

Setting up templates can save you time and precious mental energy. 

In this lecture we'll walk through how to create a reference guide that will save you many hours and heaps of stress while ensuring your engaging as many relevant people as possible with every post.

Supplementary images taken by other people can be used to save time, create engaging content and help tell your story.

In this lecture we'll look at resources and techniques which will ensure you find the most relevant images which aren't subject to copyright or likely to wind you up in trouble.

There's no need to invest in expensive and complicated tools like photoshop if you're not a pro.

In this lecture we'll look at resources that make it incredibly easy to edit your images, add beautiful typography and supplementary content in your browser for free.

Let's look at a few important things to get right when you're posting your content. 

To create engaging posts every time there are a few simple things to get right, and a few time saving tricks to master in order to take the pressure off yourself and make sure you're creating consistent, optimised posts.

• Define your filter strategy
• Use editing functions tastefully
• Use the caption section correctly
• Cross Post across other social platforms
• Speed up your posting with saved hashtags
• Position your hashtags out of sight to keep everything tidy

Re-gramming is a great way to to engage other users, their followers, your followers and new prospective leads by sharing posts that have already been proven effective.

In this lecture we'll look at how to re-gram directly from your device on the fly.

It's possible to link other social accounts such as Facebook, Twitter, Tumblr etc. This means that when you post from Instagram you have the option to post the same image to your other platforms and maximise their impact.

There are of course pros and cons to this and in this lecture we will take a look not only at how to correctly link accounts, but the best practise wether to cross post or not.

Always bear in mind that your should respect the posting style of each platform:

• Hashtags look wrong on Facebook
• Twitter doesn't like Instagram

Instagram is a social network so making friends is critical to your growth. 

In this lecture we'll dive into some techniques for finding new friends, establishing relationships with them, and starting to build out a network of powerful and engaged followers and partners.

• Using hashtags to find relevant friends
• Leveraging keywords to find relevant friends
• Identifying existing fans within your niche 
• Starting a conversation with these people
• Using your new network to set up joint ventures for rocket fulled effects

Now you're gaining new followers by the bucket load prepare yourself to engage them and have them work for you to find yet more followers from their friend and follower list.

Let's take a look at the core techniques used to engage your followers and have them resonate your message to their friends.

Incentivising your leads to share and follow your account can create explosive growth. 

In this lecture we'll look at how to do it correctly for the highest possible engagement.

As a business owner it's critical to manage your time effectively and hands down the best way of doing this is batching similar tasks together.

In this lecture we'll look at cutting edge tools and techniques for scheduling Instagram posts which will save hours of time consuming activity on your device.

As we previously discussed, re-grams can be an extremely effective way of leveraging other people's content to build your own following and capture the attention of them and theirs.

In this lecture we will look at how by leveraging the scheduling facilities discussed in the previous lecture we can make re-grams a part of our scheduled post strategy to easily generate a varied stream of engaging content.

Now that we have set in place a strong foundation of techniques and strategies to make your account grow, we can use tools to simulate our own activity saving time, money and being a lot more efficient than any human could ever be. 

Get ready to put your account on autopilot. With these tools and strategy you'll be able to perform a lot of what we've learned in your sleep.

• Save thousands of dollars of your own or an assistant's time
• Target extremely effectively by simulating our 'making friends' techniques 
• Continue activity and find new followers in your sleep!

If you take half an hour out now to set up your account effectively to simulate the methods we've discussed in previous lectures, this lecture will turn your account into a customer finding juggernaut.