Viral Quiz Marketing: Easily Create Online Quizzes That Sell

Apply psychological principles to engage quiz takers by addressing the need to learn about themselves and look good, using micro commitment, totem pole, and instant gratification.

Learn about trivia quizzes, a graded, multiple-choice format with one correct answer and scoring. Discover how these quizzes drive marketing goals like lead generation and brand awareness.

Master personality quizzes as a viral marketing tool with eight to twelve questions, no right answers, and outcomes scored to a final result; leverage Facebook login to capture leads.

Explore how mixed quizzes blend trivia and personality questions, with some right or wrong items and others pointing to an outcome. Learn why this format is rarely used in marketing.

Explore branching quiz that tailors questions based on prior answers to personalize recommendations or assess knowledge. Create easily with PowerPoint or simple links, without special software.

Explore the hot, flipped, and lazy quiz formats—swiper quizzes, flip-card quizzes, and Facebook-style quizzes—and compare how these three viral types differ from trivia and personality quizzes.

Discover the hot or not swipe quiz, a visual poll—not a quiz—involving photos and yes/no swipes to reveal results and audience preferences.

Explore how flip card quizzes educate, surprise, and entertain with celebrity photographs and behind-the-scenes reveals, driving viral engagement and instant gratification for photo-focused audiences.

Discover the lazy Facebook quiz, a fast, visually engaging personality quiz with simple outcomes and social sharing. Use it to drive traffic and link buyers to luxury items.

Explore the purposes of online interactive quizzes for marketing, from driving website traffic and lead generation to mailing list building, affiliate marketing, and boosting brand awareness.

Study trending quiz topics that generate shares to attract traffic or leads, monetize through questions and outcomes, and follow the 75/15/10 balance for entertainment, education, and selling.

Craft captivating quiz titles by focusing on the quiz taker with the word your and asking specific, intriguing questions. Use urgency and clear prompts to boost engagement and shares.

Brainstorm topics and titles across niches, from who said it quizzes (Gates vs Jobs) to alpha versus beta personality quizzes, job interview trivia, and what guitar are you.

Choose a cover image that shows a visible person and relates to the quiz topic to boost clicks and tell a story with emotion, using royalty-free images for commercial use.

Explore the WP Quiz plugin, offering five quiz types including Facebook quizzes, with a free personality quiz option and a paid plan for trivia, personality, and flip cards.

Install and activate the WP quiz pro plugin in WordPress and use the import tab to load five types of demo quizzes.

Compare free and pro plugin settings, noting restrictions on analytics, randomization, embeds, ads, and email capture. Learn to configure analytics, Mailchimp, and Facebook app settings in the paid version.

Design a personality quiz with clear offers and outcomes that guide users to action, using embed codes and outcomes like affiliate marketing, YouTube, Kindle, online courses, and blogging.

Design six quiz questions with a dynamic point-outcome mapping, assign points to five outcomes, customize media per question, and preview the flow to optimize engagement and conversions.

Configure quiz options to switch between multi-page and single-page layouts, customize skins and colors. Choose animations, set actions such as capturing email, and include Facebook shares with a caution.

Publish and preview your quiz by saving drafts, copying the short code, and creating a post with a custom permalink, featured image, and subtitle, then categorize as quizzes.

Track quiz players and capture leads by exporting emails and organizing subscribers in Mailchimp through groups, importing contacts, and updating the general quizzes list for email marketing.

Send targeted plain text campaigns to a selected lead group or segment, configure subject and tracking, review recipients, and launch emails from your autoresponder.

Learn to create a trivia quiz by importing a quiz, using correct answer per question, adding animated gif images, and mapping results to score ranges before publishing via short code.

Create a flip quiz by importing a demo, customize size and skin, and explore styling and settings; learn to randomize questions, share, embed, and use image-based front and back cards.

Create a swiper quiz with the WP Chris Perl plugin, using image-based questions, no results, customize font color and size, randomize questions, then publish via shortcode.

Analyze how a playful, image-driven personality quiz by Zeni optical drives audience personas, builds trust, and converts viewers into customers, achieving over $500k in revenue.

Apply the information you learned and start creating your quizzes, then leave a review to share your thoughts on the course.