
Here is what you will learn in our video sales letter course!
Getting Started
Students will learn about the essential hardware and software required to produce a high-quality video sales letter from scratch. This lecture provides a complete checklist, covering everything from presentation software like PowerPoint to recommended USB microphones and screen recording software, so you can get your toolkit ready.
Creating for Free
Video Sales Letter Concept
Video Sales Letter Example
12 Steps to Writing a Great Video Sales Letter
Students will learn how to write a powerful greeting that immediately hooks the viewer and stops them from scrolling. They'll master the art of crafting an opening statement that presents a compelling benefit, creating instant curiosity and engagement in the first few seconds of the video.
Students will learn the critical sales step of stating the problem in a way that builds a deep connection with the viewer. They'll master how to use empathetic and emotional language to show they truly understand their audience's pain points, making the viewer feel seen, heard, and understood before you introduce the solution.
Students will learn the powerful copywriting technique of agitating the problem, also known as 'twisting the knife'. After stating the problem, they'll learn how to make the viewer feel the emotional consequences and future pain of not solving it, dramatically increasing their desire for the solution you're about to present.
Step 4: Establish Scarcity
Step 4: Establish Scarcity
Step 6: Features and Benefits
Students will learn how to write their first and most important call to action (CTA), the point in the script where they explicitly ask for the sale. They'll master how to use clear, direct, and persuasive language to instruct the viewer to click the buy button and complete their purchase.
Step 8: Present Your Expertise
Step 9: Guarantee(s)
Step 10: Call to Buy # 2
Students will learn the advanced copywriting technique of using warnings to pre-qualify their audience. They'll discover how telling people who the product is not for can filter out bad-fit customers and, through reverse psychology, increase the desire of their ideal prospects to buy.
Step 12: Call to Buy #3
Students will learn the complete technical workflow for recording their video sales letter, turning their script and presentation into a finished video. They'll master the process of recording a clean audio voiceover, capturing their presentation slides with screen recording software, and syncing the two together to produce a professional final product.
Students will learn the essential post-production steps for editing and finalizing their recorded video into a polished, professional sales asset. They'll practice trimming mistakes, syncing audio, adding background music, and exporting the final video with the optimal settings for web streaming, preparing it for upload.
Posting Your Video
Example Video Sales Letter (Radio Membership Service)
The Magic Buy Button
Expectations
Testing
Moving Forward and Wrapping Things Up!
Review
Our special bonus lecture only for students enrolled in our course!
⇉ Want To Learn How To Create A Video Sales Letter That Sells From Scratch?!
⇉ Watch the promo video to see How You Can Begin Building Your Very Own Video Sales Letter From Scratch On A Shoe String Budget!
⇉ This Course is MASSIVE! You receive over 3+ hours of video content & 30+ lectures!
⇉ Join Over 950,000+ Students Who Have Enrolled In My Udemy Courses This Year!
⇉ 7,500+ Five Star Reviews on our courses prove Students Who Enrolling Are Getting Real Results!
Then this course is for you! Click "Take This Course Now" For Instant Life-Time Access!
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Here Is Everything You Will Learn In Our Complete Course:
From the tools needed to get started to putting your video live online, you will learn everything you need to create an effective video sales letter including:
The Right Tools for the Job:
Choosing the right software and tools for you. Whether you have professional recording equipment or are on the tightest of budgets you’ll learn exactly what you need to get going.
Video Sales Letter Concepts:
You will learn the theory behind why selling with this medium is more effective than traditional long form text-only sales letters.
How to Write Your Video Sales Letter:
Yes, it is a VIDEO sales letter, but you’ll be recording plenty of text on your screen. So preparing the written word and script of your letter is critical. There is a well-defined process that a viewer of your video sales letter must be taken through. You’ll learn how to use emotions and logic to drive your sales results – when to “tease” the viewer and when to push.
Creation
We’ll show you what you need to record and prepare your video sales letter for live use, including an amazing tip that the professionals use.
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With the right mindset, understanding, and application of the teachings in this course, you will instantly begin to move towards mastering video sales letters in no time!
When we learn something new, I add it to the course - at no additional cost to you! This is a course that will continue to add more and more to every aspect of your life.
In addition to the Udemy 30-day money back guarantee, you have my personal guarantee that you will love what you learn in this course. If you ever have any questions please feel free to message us directly and we will do our best to get back to you as soon as possible!
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What I can't do in this Course..
I can't guarantee your success – this course does take work on your part. But You Can Do It!
I am also not responsible for your actions. You are responsible for 100% of the decisions and actions you make while using this course.
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This course will not remain this price forever! It's time to take action!
Click the "take this course" button at the top right now!
...every hour you delay is costing you money...
See you in the course!
Sincerely,
Joe Parys & Patrick Doohan