
Master three key phases of video production: pre-production planning, scripting, and location scouting; production with lighting and composition; and post-production editing, sound selection, exporting, and file management.
Plan the pre-production by defining your video’s purpose and audience, outline bullet points with sections, grab attention in the first seconds, and deliver a clear takeaway.
Brainstorm and draft a rough script to cover about 95 percent of the final video, then revisit after a break to polish and reserve 5 percent for improvisation.
Choose the right camera gear within your budget, from smartphone 4k capture to DSLRs, mirrorless cameras, GoPros, and drones, and start simple to grow with lenses and evolving skills.
Match audio gear to your video style; for vlogging on the move, use a lapel mic attached to your shirt and connected to your phone or other audio recording equipment.
Master the three point lighting system—key, fill, backlight—to shape highlights and shadows. Use sun or an IKEA lamp to balance lighting and separate the subject.
Learn location scouting to set the video vibe, from moody sites to white-wall spaces with greenery. Prioritize natural light and minimize audio distractions for a professional shoot.
Explore cinematography for talking head videos, choosing between direct-to-camera and interview setups, and apply composition rules like the rule of thirds and eye line to frame your subject.
Learn to choose the right microphone for any shot—from shotgun and lapel mics to podcast setups, gaming and video streaming—and deliver engaging content with bullet points and natural, non-reading delivery.
B-roll serves as general cutaways and linking shots to make videos more engaging and cinematic, while complementing the story and maintaining audience attention.
Turn filmed footage into a coherent story through pacing, transitions, graphics, and balanced audio. Elevate your edit with a strong intro, main body with b-roll, and a memorable conclusion.
Explore editing software options for beginners, from free tools like iMovie and Windows Movie Maker to Adobe Premiere and Rush, and start experimenting to match your budget and goals.
Choose four soundtrack options that align with your video vision, using royalty-free music to set the mood and match the vibe, via YouTube, Creative Commons, and Free Music Archive.
Organize video production with four folders: media, project files, operational, and additional folders as needed. Keep music, voiceovers, sound effects, screen captures, and graphics in media to stay tidy.
Create effective video titles that balance creativity and simplicity, avoid clutter, and use Canva to design graphics for easy import into your editing software.
Learn how color correction balances lighting, fixes color casts from incandescent and fluorescent sources, and adjusts contrast and saturation to create natural, cinematic footage across diverse locations.
Export your edited video by destination, selecting the right codec and format; optimize for YouTube with h.264 mp4, and tailor multiple-resolution versions for Instagram, TikTok, Vimeo, and Facebook.
Master video production basics from pre-production through filming composition and angles to post-production editing basics, embracing practice, time, and passion to improve.
Welcome to our online video course on the art of video production! The goal of this course is to teach how to create high quality videos, how to pick the right equipment, including the correct camera, right microphone, how to stage the lights professionally, how to prepare for filming, how to film, and how to glue the filmed material into a quality video.
In the pre-production phase, we'll cover how to plan your video and write a script, as well as how to select and set up the necessary cinematography and audio recording equipment and location. It's important to take the time to properly plan and prepare in pre-production to ensure the success of the project.
During the production phase, we'll go over how to set up your camera and audio equipment and start filming. We'll also discuss lighting and composition techniques to create a visually appealing and professional-looking video.
In the post-production phase, we'll cover using editing software and post-production tools, adding a soundtrack, managing files, creating titles, and color correcting the video. We'll also discuss proper file exporting techniques.
By the end of this course, you'll have all the knowledge and skills you need to create high-quality videos.