Creating Valuable Video Content That Sells

Learn why brands and social platforms prioritize video content and how video boosts engagement, pedagogy, and the ability to repurpose into audio and text for diverse learners.

Deliver a curated, step-by-step video course that saves learners time through handholding, direct access, and expert content curation, with a skin-in-the-game investment.

Jonathan's formula for killer courses starts with a curated syllabus and a flow-focused outline that uses sexy lecture titles to guide learners from zero to their goal.

Explore scripted versus freestyle content, weighing pros and cons, outlining and preparation, and how consistent practice builds expertise and enables engaging, flexible video storytelling.

learn practical on-camera engagement through posture, open body language, and expressive hand signals, then master diaphragmatic breathing, jaw and lip relaxation, and eye-smile cues to boost charisma.

Learn how YouTube differs from other platforms, with active searching and platform-driven engagement, and tailor slideshows, long-form lives, and links to your content to build traffic and improve SEO.

Master webinars and Facebook Live with real-time audience engagement, integrating comments, branding, and offers, using webinar jam for evergreen sales and audience-building.

Prioritize audio quality over video, as clear sound drives understanding, and invest in a good external mic; strong content and branding can overcome imperfect visuals.

Choose screencast, talking head, or presentation based on audience needs and outcomes. Balance visuals with face-to-face engagement and minimize scene changes to maintain momentum.

Deliver concise, 3–10 minute lectures with one idea per lecture, breaking topics into simple components. Craft a curated learning journey that anticipates questions, enhances review, and improves searchability.

Plan preproduction, production, and post-production for high quality screencasts on macs using screen flow or quick time, then optimize upload and audio with a professional microphone.

Improve talking head videos by mastering lighting and backdrop with LEDs, diffusion, and color matching. Start with a white backdrop, balance brightness, and add lights gradually for a professional look.

Compare webcam and dedicated cameras for talking head videos, explaining fixed-lens DSLR and handycam tradeoffs, 4K benefits, audio workflows, and the value of framing, lighting, and future live streaming.

Learn how mic choice and room treatment shape audio quality, prioritizing sound deadening over soundproofing, and using acoustic foam cubes and a thick rug for easy improvements.

Take a compact studio walkthrough that covers a three-part setup for creating valuable video content, from scripting with a special keyboard to teleprompter, green screen, and live streaming gear.

Jonathan Levy showcases his 2021 upgraded studio with a new camera angle, teleprompter, green screen backgrounds, and Panasonic Lummox five for higher video quality.

Master the editing process to boost video quality with color correction, cuts, titles, and emphasis, while defining a clear process and considering outsourcing to a professional editor.

Use teleprompters to improve on-camera delivery, reduce editing, and ensure deliberate emphasis and structured arguments, keeping you focused on your audience and branding while delivering content from a prepared script.

Use vinyl green screens to stay wrinkle-free. Choose a subtle black background with a digital glitch behind me, and pop graphics to the sides to boost engagement and analytics.

Review what we’ve learned about why people buy content and how to differentiate from free options, while prioritizing audio quality, camera settings, lighting, and branding.