Video MBA - How to Launch & Scale a Video Production Company

It may seem obvious,  but since we're in the definitions stage of Video MBA, let's jump in.

What exactly is expected of me as a video production owner?  Specifically, a successful owner!

What common video types should you expect to produce today and in the future.

A primer on animated explainer videos.

A primer on live action videos.

A primer on social media videos.

What is a training video?  Here's a quick primer.

Where to start?  Let's dive in with some solid advice.

If you haven't named your production firm yet, here are some suggestions.

You don't need a studio or an expensive rental to get started.

At the right time, you will need to build a team.  Here's some advice.

How important is a demo reel, and what should you include?

Another lesson on demo reels and the importance to your business.

Do you need expensive gear?  Find out in this lesson.

What is the current market for video production?  Where are the opportunities.

The riches are in the niches,  right?   Find out.

This is a key lesson.  Without a solid offer, your business will struggle.

How to stand out in the crowd of other production firms in your area - and around the country.

What to think about when setting your pricing.  And how it can help you win quick deals.

Understand the art and science behind pricing your videos.   This is another key lesson.

Do you charge hourly rates for your video work?  Or by the project?  Some solid advice for newbies and veterans.

Find out the #1 way to market your video business.  Interview your clients!

How to think about your competition and how to out flank them.

This key lesson talks about how many times a potential client needs to see you, hear about you or read about you before they do business with you.

Here's how to find and target new clients.

Using email is key to landing new video production clients.  Here's how.

LinkedIn is a great place to not only network with potential clients, but also partners.    Here's a key lesson on how to use the social platform to grow your business.

Another key lesson:   Find out what the real "why" behind a client's desire for a new video.

Here's how to leverage price anchoring when communicating with your audience.

A key lesson (again).  What's the secret trait that wins video sales?  Let's dive in.

How to plan the initial discovery call with your client.

I deeper dive into the discovery call,  a critical step in establishing your credibility as a producer.

What to include and what to avoid in your video proposals.

How to increase prices for your video production work.

Need some more tips on how to grow?  Here are some proven methods that work.

A secret we use all the time to land new clients.  What is video email?  Let's dive in.

How to get clients with bigger budgets and how to avoid being seen as inexperienced.

How to onboard and manage video projects.

If you want to grow, you'll need help.  How to work with freelancers to off-load some of your work.

This is a key lesson too!  What is a creative brief and why it must be used.

Yes! You landed a new client.  Here's how to handle the kick-off call for the new video project.

You will have challenging clients.  Here's what to avoid in order to stay clear of difficult clients.