Video Marketing for Lead Generation & B2B sales on LinkedIn

Outline the core concepts you should know before video creation, focus on fundamentals essential for creating great media content, and preview upcoming lessons on talking heads or educational bills.

Start producing video content now to boost your brand with LinkedIn video marketing for lead generation, using two simple formats and keeping invites under 100 daily with about 50% acceptance.

Identify topics aligned with your audience to boost engagement. Create content that builds know, like, and trust, using keywords for LinkedIn lead generation and B2B sales.

Develop a realistic video content calendar to publish one video per week for the next 13 weeks, planning topics and brief descriptions in advance to stay consistent.

Discover optimal video lengths for lead generation on LinkedIn, Facebook, and Instagram, using 20 seconds to two minutes, with 30–60 seconds for LinkedIn and Facebook, and 15–45 seconds for Instagram.

Learn how to generate ideas for short videos for video marketing on LinkedIn by tapping into audience questions, industry influencers, competitors, personal stories, and repurposing existing content.

Learn to craft keyword-rich, captivating titles for LinkedIn videos (3–6 words), place them in post text and thumbnails, and follow seo principles without clickbait or overthinking.

Use captions in your LinkedIn video marketing to support lead generation by reaching viewers who watch with sound off, generate captions with scripts or apps even if imperfect; publish weekly.

Test how thumbnails look on desktop and mobile, decide whether to use a custom thumbnail or the first frame, and use kambah dot com camera to create simple thumbnails.

Learn to maximize engagement by publishing at times aligned with your audience and time zone on LinkedIn, test with a guessing calendar, and benchmark with successful creators.

Publish native videos on LinkedIn or Facebook to boost visibility, as platforms reward content that keeps users on their site rather than linking to YouTube.

Talk head videos build closer relationships with leads and clients by appearing on camera; if uncomfortable, start with educational videos and test a few before expanding.

Create engaging talking head videos by answering audience questions and sharing helpful, educational content that resonates with potential clients on LinkedIn, building rapport and generating leads.

Record with your phone, prioritize lighting, sound, and stability to create social media videos. Test different locations and times, avoid noisy streets, and invest only after you’ve proven consistency.

Explore affordable video editing for LinkedIn videos using mobile apps on Android or iPhone. The LinkedIn app offers basic editing, with desktop software optional after publishing 10–20 talking heads.

See a practical Camtasia editing example for LinkedIn videos, covering import, noise removal, adding intros and music, text overlays, and exporting a finished talking-head clip.

Discover when to use screencasts for software tutorials, CRM features, or document walkthroughs with voiceover, and learn to combine screen recording with a presenter on screen.

Explore three screencast tools for video marketing on LinkedIn, highlighting a free option with limited editing, a low-cost subscription, and a premium editor.

Master screencast best practices to boost video quality for LinkedIn marketing by recording in a quiet environment, disabling notifications, testing audio, and editing mistakes.

Discover how to craft professional looking videos for lead generation and B2B sales on LinkedIn, using easy templates for promos, explainers, and educational micro-learning content that build trust.

Discover how InVideo templates help you create affordable social media videos quickly. Your first 22-second video may take about three hours, then you will produce in roughly twenty minutes.

Explore the InVideo platform with a quick tour of tutorials, templates, brand presets, and collaboration features to create social videos for LinkedIn and beyond.

Learn two simple ways to start your video: customize an Invidia template, or write your script and match it with a premade template, before trying a blank canvas.

Learn to create a video from a template by selecting a template, editing text, colors, logos, and scenes, then download or share the finished video.

Explore creating videos from templates by swapping scenes, replacing images, and adjusting duration and music. Learn to duplicate templates and rapidly produce multiple unique videos for your campaigns.

Create a video from a script using a chosen template and scenes that fit the message. Highlight LinkedIn B2B lead generation methods and invite viewer engagement.

Organize video ideas across dedicated sheets by platform and category, using a master ideas sheet to track concepts, titles, and status from inspiration to recording.

Organize the master sheet to manage videos, publishing text, titles, thumbnails, and expiration dates for efficient repurposing and lead generation on LinkedIn.

Master a social media sheets workflow to plan 13 videos for the next three months, align posting days across LinkedIn, Facebook, and Instagram, and track publish times for smarter engagement.

Repurpose your videos across Instagram, Facebook, LinkedIn, and email campaigns to maximize reach; identify evergreen content and track it in a spreadsheet for future republishing.

Create and share compelling videos on social media, especially LinkedIn or Instagram, and complete the project to receive feedback and potential client opportunities.

Thank you for joining this bonus session; leave a review and comment, and explore resources for a playbook to generate 50 high-quality leads in 30 days, plus an in-video discount.