Video Marketing : Make Effective Videos Fast
3.2 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,433 students enrolled

Video Marketing : Make Effective Videos Fast

Learn how to develop your video script and make a great video in Videomaker FX. Use video to sell products & services
3.2 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,433 students enrolled
Created by Alan Higginson
Last updated 1/2016
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create a powerful script that encourages viewers to take action
  • Analyse your target audience and establish how to communicate with them
  • Develop an effective video to sell your products and services
  • Create the opportunity to create and sell videos for other businesses
  • Use Videomaker FX to rapidly create explainer videos
  • You should understand who your target audience is for the videos you are going to create
  • Have access to a PC or Mac computer

This video creation course will teach you how to develop a targeted script and then create an effective video using videomaker FX

This course is targeted at people who understand the power of online video marketing and want to create effective videos but are not confident in how they start and need a structure to work with. Whilst many people confirm benefit of using videos in their online marketing is hard to find a comprehensive course that takes you from identifying your target customer to creating a powerful video script and subsequently developing the video.

Think like a master videomaker and develop a video aimed at your target customers

  • Understand who you are targeting and what problems concern them
  • Be certain about what you want to achieve
  • Learn a process to communicate with your target customers
  • Communicate in a way that turns your viewers into buyers

This course includes an entire section on how to develop videos in videomaker FX

  • Create a project
  • Understand the types of templates available
  • Select and organise slides
  • Add background and shapes
  • Insert and edit text
  • Add soundtrack or voice-over
  • Export your video

If you want to learn how to develop effective videos quickly then this is the course for you

Enrolled today and start to create your first video quickly

Who this course is for:
  • This course is not for experienced video creators
  • Anyone who wants to develop effective online videos to sell products and services
Course content
Expand all 24 lectures 01:24:55
+ Course Introduction
2 lectures 05:56

Course overview presented by the instructor

Preview 01:39

Lets start by explaining the value of a video and why you would want to make one

Preview 04:17
+ Creating An Effective Script
11 lectures 31:58

The most important part of any video you create for your business or a client is the script.

Preview 03:01

Different types of video require different lengths, choose the right length of video for your goals

Preview 02:22

Who is it that you are trying to communicate to and what are their problems you are addressing

Just Who Is It That You Are Targeting?

Ensure you understand the purpose of your video before you start to develop your script

What Do You Want To Achieve?

Make sure that you get the customer's attention and focus in on their problems

Identify The Customers Main Problem

Focus in upon the customer's main problem and implications it holds for them

Help The Customer To Focus Upon Their Main Problem

Build a positive mindset and describe a solution to the customer

Turn To The Positive: Discuss A Solution

Let the viewer understand the beneficial results of the solution you have outlined

We Have Results: Emphasise The Benefits

Ensure that the viewer takes the action that you want

Lets Have Some Action

A lecture for harder working videos

Enhanced Video Structure

Convince the customer and reveal your proof

Demonstrate The Results And The Proof
+ Create The Video
10 lectures 33:14

Start to get hands on and create the video

Making The Video

Using software to quickly create video output

What Tools Are Available?

Setting up your first project

Project Setup

Reviewing the different types of slide available

Types Of Slide Available

How to organise slides within your project and align them to your storyline

Organising Slides

Deciding which of the pre-installed storylines meet your needs

Preinstalled Storylines

How to amend the background and shapes to fit with your desired colour scheme

Background And Shapes

How to add and edit text within your slides

Add And Edit Text

Add a soundtrack or voice-over to your video

Let There Be Sound

Export your finished video and publish to the world

Export The Completed Video
+ Putting It All Together
1 lecture 13:47

An overview of how the promotional video was created using the knowledge gained in the course

Promotional Video Creation