
Discover why online video is a must in modern marketing and how you can start profiting with simple, honest videos that warm up leads, boost engagement, and rank in search.
Identify video topics that resonate with audiences by extracting faqs from your business, surveying customers, and sourcing ideas from books and Google searches.
Identify the on-camera talent with authentic enthusiasm for the subject to convey tone and storytelling. Offer screen capture, interviews, or B-roll, or hire actors if the subject fears the camera.
Choose a video format lane from four types—talking head, screen cast, behind the scenes, and interview videos—and balance intimacy, clarity, and storytelling that solves problems.
Identify the essential gear you need for watchable videos, prioritizing good sound and stable footage from a tripod, and choose a budget-friendly setup from smartphone to DSLR options.
Learn the eight-step paint-by-numbers video formula for talking-head and screencast tutorials, using an expert intro, stopwatch, urgent why, blueprint, social prompts, and a clear tagline.
Learn to film confidently with the video shoot and video performance checklists, balance lighting and sound, and master framing, headroom, and natural delivery on camera.
Apply five pillars of video editing: choose your software, prep with audio, framing, color correction, and green screen; cut boring parts, hide edits with royalty-free photos, and export to YouTube.
Publish your video on YouTube using a four-step checklist: create and decorate your channel, craft keyword-friendly titles (how-to or made easy), and optimize descriptions with calls to action and links.
Promote your YouTube videos by encouraging comments, responding to viewers, and leveraging cards and tags to boost engagement. Learn to optimize keywords and reverse engineer top videos to improve discovery.
Course Description
Want to use video marketing to generate leads, boost profits, and help spread the message of your business? Not sure how to get started with video marketing? Or what gear you need? Or how to create a YouTube marketing video that doesn't suck?
Or what you got to do to make sure your video marketing efforts get watched and consumed? And not throw into YouTube video exile?
Well...wonder no more!
Because in my new course "Video Marketing Made (Ridiculously) Easy" I will walk you through step-by-step the process of Planning, Producing, Publishing & Promoting the Ultimate Lead-Generatin', Profit-Boostin' Online Video.
Materials Included
The course includes video lessons - along with transcripts and cheat sheets - walking you step-by-step from idea to execution to publishing (and promoting) of your online videos.
Length of Course
Each lesson is about 10 minutes long. (And the exercises outlined in the cheat sheets should take you no more than 15-20 minutes.) It's realistic you could have your video produced and published in less than a week.
Why Take the Course?
Because video marketing frickin' works! (And I promise it'll work for you!)