Video Marketing for Artists

Marketing for Artists Who Just Want to Get Back to Creating

Created byKaatje Jones

Last updated 9/2020

English

What you'll learn

Video Marketing
Marketing
Landing Pages and funnels
Online Ads
Email Lists and automations
Tracking and troubleshooting

Course content

5 sections • 16 lectures • 1h 39m total length

Conceptual Map and Helpful Tools1:53
Welcome to Artist Video Marketing. The video gives you a little of my mindset in creating the course. The Artist's Guide to Wearing Many Hats is a brief and lighthearted guide to changing mindset quickly when needing to do many different jobs. The Marketing Handbook is the overview of the course. And the pdf labelled 'video marketing' is a 30-day roadmap to setting up your marketing. Enjoy the course!

Creating Landing Pages in Mailchimp8:11
How to start a landing page, what template to choose, and how to edit, as well as how to start setting up the integration to sell your album/product/merchandise.
Mailchimp Audience Setup4:01
What's a Mailchimp audience, and how to set one up to be as simple and user-friendly as possible.
Mailchimp Email Automations - Part 18:21
Learn how to add an automated email sequence that will go out when someone signs up for your email list.
Mailchimp Email Automations - Part 22:31
More automation fun!

Adding a Facebook Pixel7:19
A pixel is a piece of code that attaches to a website and collects information. Basically, this is where all of your data comes from, so it's important to set it up correctly.
Finding Your Audience5:41
Facebook has one of the most sophisticated targeting systems in the world. Here are some tips to help you find the people who will actually click on your ads.
Building the Ad14:14
This video covers how to navigate Facebook's labyrinthine business interface to set up your ads.

Setting up Clickfunnels8:55
Make sure all the logistics and details are set up on ClickFunnels before you start building your funnel. Trust me, this step will make your life easier later.
Domain Path and SEO5:58
This is all the meta info that will show up in browser bars and help the internet find you.
Editing Funnel Pages6:16
This is how to edit the pages of the actual funnel itself.
Adding a Product5:26
This is how to add a product on ClickFunnels.
Adding a Merchandise Upsell3:42
This is how to add a Merchandise upsell - both the product and the page.
Connecting Your Free Track3:44
This is a nifty little trick that allows you to automatically send your free track (or whatever free gift you're giving out) when someone signs up for your email list.

Requirements

Optional: It's helpful to have a free gift and some sort of item to sell.

Description

For any creative, marketing can be seen as a necessary evil. I'd say, take out the 'evil' and add in 'process.' Yes, marketing is a process. But it also doesn't have to be as overwhelming as it first seems when you try to figure out which strategy works best for you. In this course, I've tried to take some of the overwhelm out and by creating a system that's quick, cheap, and effective, and that will do the job well enough that you can get back to what you love: creating.

Note: This course was originally created for musicians, but the concepts translate just as well to the rest of the arts.

Who this course is for:

Artists who want to set up and manage their own marketing
Musicians who want to set up and manage their own marketing

Video Marketing for Artists

What you'll learn

Explore related topics

Course content

Overview1 lecture • 2min

Landing Pages and Email Automation4 lectures • 23min

Facebook Ads3 lectures • 27min

Tracking and Troubleshooting2 lectures • 13min

Bonus Section: Basic Funnel Building for Musicians6 lectures • 34min

Requirements

Description

Who this course is for: