Video Marketing Strategies: Learn Video Marketing
2.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,296 students enrolled

Video Marketing Strategies: Learn Video Marketing

Learn video marketing strategies to boost engagement, awareness and your business!
2.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,296 students enrolled
Created by Nader Nadernejad
Last updated 5/2019
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to use videos to drive traffic to websites and landing pages
  • How to keyword videos to reach a relevant audience
  • The basics of building an audience using video platforms like YouTube
  • How to use videos to get more calls to your business
  • How to use videos to get product sales
  • The secrets of successful video marketing
  • How to keep viewers watching your videos
Requirements
  • Must be able to create videos or have videos accessible to use for marketing
Description

In this beginner course, you'll learn my top video marketing secrets and how you can market your videos.

This course is perfect for you if you want to use videos to: 

  • Reach a wider audience

  • Market products and services

  • Boost brand awareness

  • Increase engagement on social media platforms and websites

  • Use video marketing to convert viewers into customers

  • Learn how to reach relevant audiences with your videos

This course will NOT cover how to produce and edit videos from scratch. We'll briefly talk about creating videos and methods of obtaining marketing videos, but it will not walk you through the technical ins-and-outs of creating and editing videos. Instead, we're laser focused on what to do with the videos after you've produced or obtain them.

I'll still provide video editing recommendations as well as free resources that you can use to produce marketing videos, but this course assumes you have some knowledge about recording video or obtaining relevant video for marketing purposes.

We'll walk through video marketing on different social platforms and sites, such as: 

  • Facebook video marketing

  • YouTube video marketing

  • Instagram video marketing

  • Vimeo video marketing

Here are some additional topics we cover: 

  • Video marketing ads (Google Adwords and Facebook Ads)

  • Vimeo video marketing (Creating Hero Content that Makes an IMPRESSION)

  • Consistent video marketing to build an audience

  • Creating content that focuses on strong storytelling

If you want to learn video marketing, now's the time. Start today and get 24/7 access to me as your teacher FOR LIFE! 

Who this course is for:
  • Anybody who wants to learn video marketing strategies
  • People with agencies who want to implement video marketing for clients
  • People with Shopify of e-commerce stores
  • People who wants to create a personal brand using video
  • People who want to create a business brand using video
Course content
Expand all 34 lectures 01:36:26
+ Introduction
2 lectures 03:57

Here's what you can expect in the course.

Preview 02:25

Here's why I'm qualified to teach you video marketing as well as some things you'll learn from me.

Preview 01:32
+ Creating a Video vs. Having One Made
4 lectures 06:45

Here are some options you have for creating videos at home or in the office.

Preview 01:58

Here's a rapid-fire list of some of my favourite free and paid video software. Try: iMovie and Davinci Resolve.

My Favourite Editing Software
02:12

Let's talk about hiring a freelancer to make you a video as well as some benefits to choosing that option.

Hiring a Freelancer to Make a Video
01:04

Let's talk about recording video on your phone.

Recording Video on Your Phone
01:31
In this assignment, you will make a video with your phone (or any other device) and upload it to a private YouTube link for me to critique.
Make a Talking Head Video
3 questions
+ Your Video Marketing Strategy
4 lectures 14:06

Before making a large batch of videos to create a video marketing strategy - let's actually DEFINE your strategy first.

Defining Your Strategy
01:38

Here are the components to a video script.

Video Script Components
05:25

Let's talk about the classic 2-column script.

The Two-Column Script
03:46

Here are some important video marketing stats you need to know in 2019 and beyond.

Video Marketing Stats in 2019
03:17
+ Video Marketing Styles
6 lectures 20:32

In this section, we're going to look at different types of marketing videos.

Introduction to Video Marketing Styles
01:13

Let's talk about using video to market events.

Preview 05:10

Let's talk about creating viral videos.

The Viral Video
06:31

Let's talk about how you can hire somebody to make a testimonial video and where you should feature it.

The Video Testimonial
02:11

Let's discuss the power of demonstration videos.

The Demonstration Video
02:37

Did you know you can incorporate the vlog (video blog) style into your business and daily routine? Find out how you can use it to gain more traffic online.

The Classic Vlog
02:50

Let's test you knowledge on video marketing styles.

Video Marketing Styles Quiz
3 questions
+ YouTube for Video Marketing + Bonus Tip
5 lectures 15:41

Here are the benefits of YouTube for content marketing.

Benefits of Using YouTube for Video Marketing
01:35

Let's talk about YouTube SEO and how to optimize your videos to be found in search.

Get Found in YouTube Search (SEO Lesson)
04:58

Let's learn how to measure the results of our YouTube marketing.

Measure Your Marketing Results
03:55

Here's why you should track engagement and respond to comments.

Engagement and Comments
02:29

Here's a bonus tip about Vimeo.

Vimeo for Hero Content
02:44
+ Video Marketing with Facebook
4 lectures 13:41

Here are the benefits to using Facebook for video marketing.

Benefits of Using Facebook for Video Marketing
01:05

Here are the benefits between free and paid ads on Facebook.

Free vs. Paid Marketing
01:38

Let's create our first Facebook video ad.

Creating Your First Video Ad
04:29

Let's talk about narrowing our Facebook ads.

Narrowing Your Video Ad Audience
06:29
+ Google Adwords for Video Marketing
3 lectures 09:07

Here are some benefits to using Google Adwords.

Benefits of using Google Adwords for Video Marketing
00:42

Here are the types of Adwords video campaigns you can launch.

Types of Adword Video Ads
03:10

Let's launch our first $5 video ad.

Launching Your First $5 Video Ad
05:15
+ Instagram for Video Marketing
4 lectures 07:54

Here are the benefits of using Instagram for video marketing.

Benefits of using Instagram for Video Marketing
01:31

Let's create a 1-minute instagram video post.

Creating an Instagram Post
02:33

Here are some Instagram hashtag and engagement tips.

Hashtags and Engagement Tips
02:18

Here's why Instagram stories boost engagement and why you should use them.

Instagram Stories
01:32
+ Course Completion
2 lectures 02:36

Here's a bonus tip for LinkedIn video marketing you should consider.

BONUS TIP FOR LINKEDIN VIDEO MARKETING
01:39

Congratulations on getting this far - let's talk about some future steps.

Congratulations and Next Steps!
00:57