Video Production Video Editing & Video Marketing Made Simple

Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with

I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.

Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting. When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible. One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want.

I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow.

This video summarises what is covered. I explained the key processes that need to be systematised In the Overview, I explained the key principles and settings I use The Equipment lecture walks you through my simple equipment set up

Finally the Editing lecture shows you step by step how I actually put it all together.

Lecture Titles and Descriptions are helpful not only to your students but they also have SEO, Search Engine Optimisation, value for your course as well.  Write them as you would any form of copywriting!

This is so easy to get right and so often got wrong.  If you do the latter, you might waste a lot of time re-doing some of your videos.  So sit up, watch this short video and by investing two minutes you might save many more!

Here I want to share with you a really important technique used by many videographers!  And it is so easy to do and requires no additional software or equipment!  Watch the video and find out!

In this section, I want to share with you some of the more sophisticated techniques I have learned to make my videos and lectures more interesting.  This is a real behind the scenes look at how I create the videos in my courses.

This is my original video which I have created for an upcoming course.  The actual content of the video is not as important as HOW I put it together.  The scenes, the script and the techniques I use.  So watch it critically and then I will take you behind the scenes!

This helps to explain the basis of every video and why they must have a clear structure to be an effective learning tool.  Without this essential building block, you cannot develop a curriculum or a teaching strategy for your subject.

If you have a script and you are not going to appear in the video, or a large part of it, there is a real advantage to recording the audio in Audacity, a free and relatively simple to use audio software package.  The free download link can be found in the resources section of this video

Here I want to share with you how you can use the Chroma Key filter in Screenflow or Camtasia to really add some interest and entertainment to your lectures.

Background images and video can also be used, without Greenscreen, to good effect to make your lectures and videos more impactful.

Discover a great place to find free resources to use in your videos.

Scott walks you through his process of reviewing a script and how he begins to outline and frame out how he will tell the story, deliver the message of Payoneer and convey the points, concepts and ideas more effectively and begin to choose the assets needed to share the videos message more effectively. 

Scott walks you through his Scene Creation Keyword Asset Worksheet, a tool you can use to plan and develop your scenes, your keywords, determine the app you'll use, the concepts, ideas and thoughts to help you create your videos faster

How I lay out a script to allow for pauses and ease of reading so each scene is timed properly and allows for proper adding of actors and assets and making it easier to work with the scenes in your compositer (Camtasia, Shotcut, Screenflow, etc. )

Follow along as John reads the new script and Scott pauses the recording to comment on John's professional recording style, his inflections, pauses and see how you would record each scene as I make my comments on what I like about his voice recording. 

Look over Scott's shoulder as he searches his repository of assets and actors in his computer. 

Get a new perspective from a video pro on the mindset of quickly searching for assets to best convey the message of each scene in your video. 

Here Scott reviews the different videos, svg's, images and other assets and actors he's chosen to create this video. 

He explains why he chose the assets and how he plans to direct them in the scenes and how the assets fit the overall concept and message of the script

Scott Imports John's Payoneer video into Camtasia and cuts out the original introduction to use in the new video and then adds the remainder of the Mp3 to the timeline

Scott selects the assets for this 8 second scene

listens to the audio track and then creates the scene in Explaindio, times it and then imports the scene into Camtasia

Importing an image and an Anibit into Easy Animator Pro. 

Using the image for the background 

Breaking apart the Anibit and then animating the different symbols in the scene to keep the viewers attention

Importing a map image of the continents and bank images to show having your own local bank account in all the different countries. Breaking apart, resizing and animating  the assets to make them a unique scene 5

This 15 second scene is created in Explaindio using Kinetic Text which allows the words to animate easily on the scene to get the viewer to read and follow along more easily

Using Easy Animator Pro to convey the idea of receiving money from all over the world and showing you each of the assets I’ll use and what I’ll do with them to create the final scene

Using the Payoneer logo in Camtasia to animate it into the overall video so when John mentions Payoneer, we reinforce the brand with the logo coming onto the stage

Using the actual signup form from the Payoneer website allows for a continuity in the viewer experience so when they see the form in the video and go to the site, they are one in the same, letting them know they’re in the right place

Finding a video that shows an email symbol allows us to simply produce this 4 second scene in just a few minutes, the key to create successful videos, get them done fast

Using Camtasia I simply put in two different videos, one of them has coins, euros and on top of it we’ll have some hundred dollar bills falling, enough said in this 6.5 second short scene

Choosing the asset to use for the scene, then breaking apart the assets to use what we need and animating the elements of the asset to convey the transferring of money in this 5 second scene

Taking an eMoodle svg sketch image and adding the Payoneer logo using Inkscape a FREE image editor showing you how to put the logo in the sketch image and giving you the FREE image to follow along and do it yourself

Editing and animating the Signup form from Payoneer.com to produce a quick scene using Camtasia

This 9 second scene requires a few different assets we can break apart to represent increase, coins, changing the color of the coin and creating a scene quickly

Using Youzign to crop and re-shape the money to make it look different, in Explaindio I animated each currency to enter the stage on different parts of the map of the worlds continents

Creating the scene to convey, Quick,  Simple and $$$ in animated text to get the reader engaged with words then showing money moving to you quickly in a 6 second scene

I went to the Payoneer Website and took a video screen capture of the tutorials using Camtasia making it simple and quick to produce this 8 second scene

Bringing in the Payoneer Signup form and using a callout to circle the signup and then adding a spinning globe, a nice asset to show being a global player today.

Using Camtasia we added the two different music tracks to play under John's voice. 

We determined which one sounded best with the video. 

Using music under an informative video helps keep the viewer/listener engaged

Watching the video scene by scene with no music. Focus on the scenes and how they move from one to the next using the scenes we created

Playing the music tracks one by one beneath the video and selecting the best of the two videos and why I chose the track for this video. Deleting the unwanted track

Here is the final version of Scott's video with everything pulled together.  You can now see how this all works!

Lets come full circle now.  Before I watched Scott's section, I watched and commented on his changes to my video and reacted to his changes and innovations.  I think I agree with you that this work is a step change better than my original video.

Scott summarizes what you discovered in the Video Design Mastery Course. How John took you though creating a lecture in 30 minutes, showed his tips and tricks of audio and video creation, then how Scott took John's new course video, deconstructed and re-built the video into a more entertaining, informative and engaging video. 

This is the video we created for our Video Mastery Course and this is the video that Scott and I will be using as our case study for this course to help to show you how you too can create amazing Promotional Videos

OK. lets start by taking a look at how you can create a captivating promotional video...

Here are some of the key points you need to understand when creating a promtional video that converts!

Here is one of my original promotional videos to set a base line and to show you in this course how things can be improved.

Here is an initial Check list to help you with your Promotional Video production 

This check list will help you to write your promotional video scripts