Intellectual Property Strategy
4.3 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
143 students enrolled

Intellectual Property Strategy

Creating Advantage Advantage
4.3 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
143 students enrolled
Created by Stephen Di Biase
Last updated 6/2017
English
English [Auto-generated]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Identify the types of Intellectual Property available to the Firm such as patents, trade secrets, know-how, copy rights, trade marks etc and when and how to use them effectively.
  • Use the various types of agreements for protecting the Firm’s Intellectual Property such as Confidentiality Agreements (CDAs), Non-disclosure agreements (NDAs), joint development agreements (JDAs), etc
  • Use patents as the cornerstone of the Intellectual Property strategy
  • Use proven Intellectual Property management processes and the roles played by various parts of the Firm (e.g., sales, marketing, R&D, manufacturing etc.)
  • Identify the tactics for beating the competition using the Firm’s Intellectual Property strategies with mini-case study examples.
  • Understand the value of “Intellectual Property Masters” externally sourced or found within the Firm.
Requirements
  • No prior intellectual property experience is required.
  • Do you already have an idea for a great product or service? That is a plus, but it is not required prior to enrolling in the course.
Description

Intellectual Property (IP) Strategy: Creating Competitive Advantage, is a 3.5-hour course that educates Founders/Entrepreneurs on a proven, practical framework for identifying and protecting Intellectual Property

While IP is critically important to Innovators and Founders working to transform into Entrepreneurs it is often not high on the Founder/Innovator agenda and can be lost in the chaos of other activities. Founders/Innovators are struggling with multiple tasks from securing customers, managing demanding lead users, generating revenue and eventually profit, satisfying investors while raising new funds, recruiting, hiring and retaining key employees, and so forth. The one critical success factor often de-emphasized in this chaotic mix is IP.

Key benefits include:

1. Significant increase in valuation of business by protecting IP and creating exit opportunities.

2. Decrease in the risk to Entrepreneur/Investor investment.

Once you have completed this course you can have an informed discussion with your team and IP professionals (lawyers, tech transfer office). VentureForge will shortly be releasing a follow-on course called "The Intellectual Property Toolkit" that outlines a framework to use in creation of a practical IP strategy.

Disclaimer - Legal Information Is Not Legal Advice

This course provides information related to the law and lawyers designed to help students learn about intellectual property strategy and their potential legal needs. This course does not provide legal advice and VentureForge, LLC is not a law firm. We are not lawyers and do not provide legal advice. Although we go to great lengths to make sure our information is accurate and useful, we recommend you find and consult an appropriate lawyer for your intellectual property legal needs.

Who this course is for:
  • Anyone part of a startup
  • Any innovator thinking about creating a startup
  • Entrepreneur
  • Intellectual property manager in corporation
Course content
Expand all 26 lectures 03:22:16
+ Introduction
1 lecture 07:24

Intellectual Property (IP) Strategy: Creating Competitive Advantage, is a 3.5-hour course that educates Founders/Entrepreneurs on a proven, practical framework for identifying and protecting Intellectual Property.

While IP is critically important to Innovators and Founders working to transform into Entrepreneurs it is often not high on the Founder/Innovator agenda and can be lost in the chaos of other activities. Founders/Innovators are struggling with multiple tasks from securing customers, managing demanding lead users, generating revenue and eventually profit, satisfying investors while raising new funds, recruiting, hiring and retaining key employees, and so forth. The one critical success factor often de-emphasized in this chaotic mix is IP.

Key benefits include:

1. Significant increase in valuation of business by protecting IP and creating exit opportunities.

2. Decrease in the risk to Entrepreneur/Investor investment.

Once you have completed this course you can have an informed discussion with your team and IP professionals (lawyers, tech transfer office). VentureForge will shortly be releasing a follow-on course called "The Intellectual Property Toolkit" that outlines a framework to use in creation of a practical IP strategy.

Disclaimer - Legal Information Is Not Legal Advice

This course provides information related to the law and lawyers designed to help students learn about intellectual property strategy and their potential legal needs. This course does not provide legal advice and VentureForge, LLC is not a law firm. We are not lawyers and do not provide legal advice. Although we go to great lengths to make sure our information is accurate and useful, we recommend you find and consult an appropriate lawyer for your intellectual property legal needs.

Preview 07:24
+ Intellectual Property: Basics, Strategy, Investing
8 lectures 01:10:54
Critical Strategic Issues
07:42
Tactical Considerations
11:23
Why to Invest in Intellectual Property
06:03
Operational Management of IP
10:04
IP Estate
11:10
Avoidable Errors
09:15
Knowledge and Data
07:48
+ Types of Intellectual Property
3 lectures 22:06
Comparison of IP
07:17
Patent Requirements and Trade Secrets
06:21
Copyrights and Trademarks
08:28
+ Intellectual Property Practices
2 lectures 17:17
General IP Practices
09:49
Specific IP Practices and Trade Secrets Management
07:28
+ Digital Intellectual Property
1 lecture 04:57
Management and Protection of Digital IP
04:57
+ Portfolio Management
3 lectures 28:34
Elements, Content and Types
12:05
Structures and Characteristics
07:59
Strategies and Tactics
08:30
+ Curveball Strategies
1 lecture 12:41
Causing Competition To Make a Mistake
12:41
+ Case Studies
5 lectures 34:27
The IP Roadmap
06:53
Case Study: Automotive Gear Lubricant
07:50
Case Study: Protecting Software
06:34
Case Study: Protecting a Process
04:56
Case Study: Protecting a Device
08:14
+ Summary
2 lectures 03:56
Summary and Observations
03:21
Ebooks
00:35