
Intellectual Property (IP) Strategy: Creating Competitive Advantage, is a 3.5-hour course that educates Founders/Entrepreneurs on a proven, practical framework for identifying and protecting Intellectual Property.
While IP is critically important to Innovators and Founders working to transform into Entrepreneurs it is often not high on the Founder/Innovator agenda and can be lost in the chaos of other activities. Founders/Innovators are struggling with multiple tasks from securing customers, managing demanding lead users, generating revenue and eventually profit, satisfying investors while raising new funds, recruiting, hiring and retaining key employees, and so forth. The one critical success factor often de-emphasized in this chaotic mix is IP.
Key benefits include:
1. Significant increase in valuation of business by protecting IP and creating exit opportunities.
2. Decrease in the risk to Entrepreneur/Investor investment.
Once you have completed this course you can have an informed discussion with your team and IP professionals (lawyers, tech transfer office). VentureForge will shortly be releasing a follow-on course called "The Intellectual Property Toolkit" that outlines a framework to use in creation of a practical IP strategy.
Disclaimer - Legal Information Is Not Legal Advice
This course provides information related to the law and lawyers designed to help students learn about intellectual property strategy and their potential legal needs. This course does not provide legal advice and VentureForge, LLC is not a law firm. We are not lawyers and do not provide legal advice. Although we go to great lengths to make sure our information is accurate and useful, we recommend you find and consult an appropriate lawyer for your intellectual property legal needs.
Define intellectual property as creations of the mind, including patents, trademarks, copyrights, trade secrets, and designs, and frame startup strategy with fractal and situational insights plus an internal IP master.
Identify six strategic issues to align an IP strategy with a three to five year roadmap, balancing core technology value, geographic reach, and competitive intelligence for patents or trade secrets.
Protect, preserve, and enhance your intellectual property by hiring an IP attorney, securing assignments and non-disclosure agreements, and building a culture that owns and documents IP across jurisdictions.
Investing in intellectual property secures intangible value, protects a business from rivals, and signals quality to investors, unlocking financing and market opportunities through patents.
Operationalize intellectual property by securing invention assignments from all inventors and requiring confidentiality. Develop a business-driven intellectual property strategy with early prosecution and registration at inception to protect the brand.
File early and often with focused provisional patents to protect core innovations. Learn first-to-file, grace periods, absolute novelty abroad, assignments, and trade secrets for due diligence.
Leverage knowledge, big data, and people to create, manage, and protect intellectual property; adopt startup strategies for patents, trade secrets, and advisory boards to reduce risk and drive innovation.
Identify the sources of intellectual property and differentiate trademarks, service marks, and copyrights. Explore how patents, trade secrets, and fair use shape value and protection strategies.
Establish and empower cross-functional IP review committees to evaluate inventions for patent value, protect trade secrets, educate employees on IP, and enforce confidentiality, joint development, and disclosure practices.
Learn to integrate a holistic intellectual property strategy using six patent states—defensive, offensive, revenue-generating, corporate image, negotiating leverage, and employee creativity—and five portfolio structures: aggressive, active, selective, passive, reputational.
Explore how to manage an IP portfolio using six characteristics—size, quality, velocity, breadth, momentum, geographic reach—and six strategies, from single patents to networking patents, to align with business goals.
Explore single and multiple patent strategies, including fencing, blanketing, surrounding, and networking, to protect technology assets and guide a budget-driven, revenue-focused portfolio.
Explore how to win customers and outpace rivals by using curve balls, stealth outcomes, and misinterpreted data to craft competitive strategies, pricing, and intellectual property roadmap that maximizes profitability.
Engage a six-step process to visualize an intellectual property roadmap aligned with business context and strategic intent, guiding offerings and budget through patents, trade secrets, and brands for stakeholders.
Analyze an automotive gear lubricant business through an IP-driven strategy that combines patents, trade secrets, and OEM relationships to sustain 70 percent market leadership and long product life cycles.
Analyze the case study of Joy software, detailing patenting the script interface, copyright and trademark protection, trade secrets, confidentiality, and continuous innovation to sustain licensing revenue.
Examine how the research institute protects a heavy-to-light crude conversion process with patents, freedom-to-operate opinions, and licensing incentives, while leveraging trade secrets and know-how to deter competition.
Protect a device through a multi-prong intellectual property strategy, combining design patents, trade secrets, and brand perception to deter reverse engineering and drive licensing opportunities.
Identify secrets, patentable inventions, copyrights, and trademarks, secure permissions for names and likenesses, and apply a fractal IP strategy to create competitive advantage in a digital world.
Intellectual Property (IP) Strategy: Creating Competitive Advantage, is a 3.5-hour course that educates Founders/Entrepreneurs on a proven, practical framework for identifying and protecting Intellectual Property
While IP is critically important to Innovators and Founders working to transform into Entrepreneurs it is often not high on the Founder/Innovator agenda and can be lost in the chaos of other activities. Founders/Innovators are struggling with multiple tasks from securing customers, managing demanding lead users, generating revenue and eventually profit, satisfying investors while raising new funds, recruiting, hiring and retaining key employees, and so forth. The one critical success factor often de-emphasized in this chaotic mix is IP.
Key benefits include:
1. Significant increase in valuation of business by protecting IP and creating exit opportunities.
2. Decrease in the risk to Entrepreneur/Investor investment.
Once you have completed this course you can have an informed discussion with your team and IP professionals (lawyers, tech transfer office). VentureForge will shortly be releasing a follow-on course called "The Intellectual Property Toolkit" that outlines a framework to use in creation of a practical IP strategy.
Disclaimer - Legal Information Is Not Legal Advice
This course provides information related to the law and lawyers designed to help students learn about intellectual property strategy and their potential legal needs. This course does not provide legal advice and VentureForge, LLC is not a law firm. We are not lawyers and do not provide legal advice. Although we go to great lengths to make sure our information is accurate and useful, we recommend you find and consult an appropriate lawyer for your intellectual property legal needs.