Values and Perspectives in PR Ethics

Ethics
Rating: 5.0 out of 5 (2 ratings)
368 students
English
English, Turkish
Students will be able to explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications.
Students will be able to develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas.
Students will be able to learn about Ethics in PR
Students will be able to learn about different ethical approaches such as Ethical Relativism - Prima Facie - Virtue-Based Ethics, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions.

Requirements

  • This course is designed for those who want to learn about the importance of ethics and ethics in the field of public relations.

Description

Description

This course is designed for those who want to learn about the importance of ethics and ethics in the field of public relations.

After the course, you will be able to:

  • explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications.

  • develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas.

  • learn about Ethics in PR

  • learn about different ethical approaches such as Ethical Relativism - Prima Facie - Virtue-Based Ethics, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions.

This course is designed to provide a general impression of ethics as general and specifically for public relations. If you work in the field of public relations and communications, this course is for you. Throughout the course, you will find points that appeal to you. During the course, you will have examples that you can reinforce with your daily life. In this context, you will be able to competent on the general definition of ethics and ethics in the field of public relations.


Content

· Introduction to the course. Discussion of the Syllabus

· Ethical relativism, Other ethical perspectives Prima Facie - Virtue based ethics - Fairness/Justice approach - Common good approach

· Ethical perspectives in Public Relations

· Schwartz’ Personal Values and Structural Guidelines(IPRA Example)

· Role of Social roles and sense of Responsibility in PR and Barney’s 5-level schema


Instructor

Dr. Ömer Vatanartıran

Who this course is for:

  • PR Professionals
  • Students
  • Teachers
  • Brand Managers

Course content

5 sections33 lectures1h 40m total length
  • Ethical Relativism: It Depends.
    04:55
  • Absolute Truths
    04:47
  • Prima Facie & Fidelity
    02:44
  • Prima Facie & Compensation
    03:41
  • Introduction to Virtue-Based Ethics
    02:53
  • Development of Virtue-Based Ethics & What is Virtue?
    04:00
  • Important Questions for Virtue
    01:48
  • Research Question
    1 question

Instructor

Office of Distance Education
Bahcesehir University
  • 4.4 Instructor Rating
  • 628 Reviews
  • 13,734 Students
  • 12 Courses

The slogan "At the heart of Istanbul" is suitable for a university like Bahcesehir University (BAU)... With its main campus on the edge of the Bosphorus in Besiktas each day begins early with rapid mobility and continues throughout the day. Moreover, it is possible to encounter an event at almost every part of the university.

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You have the opportunity to take a course in your department in Istanbul, Berlin or Washington DC. Also towards the end of each academic year you have the chance to apply for BAU’s summer abroad programs. Moreover, BAU’s summer abroad program is not only for our own students, but is open to students from all over the world!

BAU does not only cater to undergraduate students but also organizes programs for graduates and graduate candidates. Our Graduates Office holds events throughout the year and our BAU graduate family grows each year while sustaining a strong bond even after graduation.

We invite you to become a part of the BAU family