Values and Perspectives in PR Ethics
- This course is designed for those who want to learn about the importance of ethics and ethics in the field of public relations.
This course is designed for those who want to learn about the importance of ethics and ethics in the field of public relations.
After the course, you will be able to:
explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications.
develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas.
learn about Ethics in PR
learn about different ethical approaches such as Ethical Relativism - Prima Facie - Virtue-Based Ethics, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions.
This course is designed to provide a general impression of ethics as general and specifically for public relations. If you work in the field of public relations and communications, this course is for you. Throughout the course, you will find points that appeal to you. During the course, you will have examples that you can reinforce with your daily life. In this context, you will be able to competent on the general definition of ethics and ethics in the field of public relations.
· Introduction to the course. Discussion of the Syllabus
· Ethical relativism, Other ethical perspectives Prima Facie - Virtue based ethics - Fairness/Justice approach - Common good approach
· Ethical perspectives in Public Relations
· Schwartz’ Personal Values and Structural Guidelines(IPRA Example)
· Role of Social roles and sense of Responsibility in PR and Barney’s 5-level schema
Dr. Ömer Vatanartıran
Who this course is for:
- PR Professionals
- Brand Managers
The slogan "At the heart of Istanbul" is suitable for a university like Bahcesehir University (BAU)... With its main campus on the edge of the Bosphorus in Besiktas each day begins early with rapid mobility and continues throughout the day. Moreover, it is possible to encounter an event at almost every part of the university.
The first thing that will strike your eye when you enter our university will be the large number of foreign students. From the United States to China, from France to South Korea from a wide geographical area extending over a thousand foreign students are studying at BAU. When asked why they prefer BAU we always receive the same answer: "The central location and international power." BAUs location is apparent. In order to understand the international collaborations of our university, a short tour of our campus or website would be sufficient.
"BAU GLOBAL" provides BAU students with a chance to receive education from very different points. BAU Global is able to achieve this through Berlin, Toronto, Washington DC, Batumi, Cyprus, Hanoi, Kyiv, Puebla, Brockwille. "BAU Global" allows students to continue their education in all BAU Global Centers overseas and provides all support related to the programs.
You have the opportunity to take a course in your department in Istanbul, Berlin or Washington DC. Also towards the end of each academic year you have the chance to apply for BAU’s summer abroad programs. Moreover, BAU’s summer abroad program is not only for our own students, but is open to students from all over the world!
BAU does not only cater to undergraduate students but also organizes programs for graduates and graduate candidates. Our Graduates Office holds events throughout the year and our BAU graduate family grows each year while sustaining a strong bond even after graduation.
We invite you to become a part of the BAU family