Values and Perspectives in PR Ethics

Description

This course is designed for those who want to learn about the importance of ethics and ethics in the field of public relations.

After the course, you will be able to:

• explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications.

• develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas.

• learn about Ethics in PR

• learn about different ethical approaches such as Ethical Relativism - Prima Facie - Virtue-Based Ethics, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions.

This course is designed to provide a general impression of ethics as general and specifically for public relations. If you work in the field of public relations and communications, this course is for you. Throughout the course, you will find points that appeal to you. During the course, you will have examples that you can reinforce with your daily life. In this context, you will be able to competent on the general definition of ethics and ethics in the field of public relations.

Content

· Introduction to the course. Discussion of the Syllabus

· Ethical relativism, Other ethical perspectives Prima Facie - Virtue based ethics - Fairness/Justice approach - Common good approach

· Ethical perspectives in Public Relations

· Schwartz’ Personal Values and Structural Guidelines(IPRA Example)

· Role of Social roles and sense of Responsibility in PR and Barney’s 5-level schema

Instructor

Dr. Ömer Vatanartıran