Validate Your Startup Idea in 30 Days

Learn how to test your idea quickly, cheaply, and effectively. Get users first, then build.
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398 students
1hr 36min of on-demand video
English [Auto]

How to validate a startup idea in Southeast Asia
Step by step validation process to test user interest in your idea
Real-world examples of what validation looks like in action
Common validation mistakes and how to avoid them
Iterative testing methodologies and feedback loops that drive insights
Low cost techniques to test your idea that actually work
Practical no-code tools to find your first customers


  • No technical or entrepreneurial experience needed. You will learn everything you need to know.
  • Founders in Southeast Asia may find this course particularly helpful.


The most common mistake first time founders make is they don't validate their idea properly – or at all. Too often, founders plunge headfirst into working on their ideas without ensuring it's viability. Result? Months or even years of wasted time, money and opportunities working on something nobody wants.

Learn how to get users first (yes, you can do this!), then build your product based on what you know users want. Discover whether your startup idea is one that people want and will use. Find out quickly, at low cost, and with no code.

Drawing from their own entrepreneurial journeys – spanning two decades, successful exits, and a $2 billion unicorn – Brian Ma and Hsu Ken Ooi have also amassed invaluable experience engaging with thousands of startups as Managing Partners of Iterative, a YC-style program tailored for Southeast Asia. Take this course to join 3,000 other aspiring, early stage and seasoned founders who turn to Iterative for expert guidance in building their startups.

This course is for new founders and aspiring founders, with a particular focus on those in Southeast Asia. This course is also for engineers, product managers, business leads and anyone else who is looking to validate an idea (for a product feature, business unit, etc) before full-scale development.

Who this course is for:

  • New Founders: You are actively working on your idea full time and are struggling with early traction. If growth is slow and you're not sure why, this course is for you.
  • Aspiring Founders: You have a full-time job, but are committed to solving a problem. If you're seeking assurances that your idea is promising before you quit your job, this course is for you.
  • Everyone Else: You are an engineer, product manager or business lead. If you want to validate an idea (for a product feature, business unit, etc) before full-scale development, this course is also for you.


Co-founder and Managing Partner, Iterative
Hsu Ken Ooi
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  • 398 Students
  • 1 Course

Hsu Ken is co-founder and Managing Partner at Iterative, a Y Combinator-style accelerator focused exclusively on Southeast Asia. Iterative invests up to US500K in a batch of startups twice a year. The investment includes 3-months of targeted growth and fundraising support, which culminates in a Demo Day to a network of 400+ investors.

Previously, Hsu Ken was co-founder of Decide, which raised over $16M total funding and was acquired by eBay in 2013. He was formerly VP of Product at Weave (YCS13). He was also Chief Product Officer at Workmate, which raised over $10M total funding.

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