
Explore how validation fits into five startup stages—validation, MVP, product, growth, and hyper scale—and learn why validation is the first step before building an MVP.
A lot of people talk about validating startup ideas, but what does validation actually mean? Hsu Ken breaks down how he defines validation and how to know if your startup idea is a $1B idea.
Here are 3 common mistakes to watch out for when you begin validating your startup idea.
Too often, good founders work on bad ideas. This module addresses the importance of validation and the potential repercussions of neglecting it.
There is no set rules for validation, but that doesn't mean we should just throw our hands up and not do it. Proper validation increase the chances that you are working on a good idea. But what does that actually look like? Watch the video to find out!
The question we want to answer is is your startup idea promising? It turns out that in order to answer that question, you have to answer a lot of other questions.
Hsu Ken shares the 5 essential questions everyone should ask and answer themselves before validating their startup idea.
Apply scientific method to startups by forming a hypothesis, designing experiments, and analyzing data; use three components: generating traffic, communicating your idea, and measuring interest to validate your startup idea.
Configurations are a "choose your own adventure" approach to validation experiments. Hsu Ken introduces this concept and gives examples of different options for the 3 Components: 1) Generating Traffic, 2) Communicating Your Idea, and 3) Measuring Interest.
Apply scientific method to validate your startup idea by running experiments that generate traffic, test communicator idea, and measure intent, then build evidence to answer whether your startup is promising.
Hsu Ken introduces the first of 3 Components needed to run a validation experiment: Generating Traffic.
Explore four traffic channels: paid marketing (Facebook ads, Google ads, flyers, billboards), outreach (cold emails, LinkedIn), communities (Reddit, alumni associations), and a catch-all hustle approach.
Learn about different types of online and offline communities, and how to generate users with each. Hsu Ken goes into the pros and cons of using this channel and shares which business types should consider communities to generate traffic.
Learn why building a website is the most versatile way to communicate your startup idea and why anyone validating a startup up idea should consider this option.
Create B2B sales material using ready-made templates and a simple one-pager to communicate your product's value. No technical skills are needed; just open Google Docs or Word.
Measure user interest to validate your idea by generating traffic, communicating your idea, and evaluating interest through surveys, website visits, signups, sales, and phone calls.
Hsu Ken explains how you can create interest funnels to encourage people to become progressively interested in your idea.
The most common mistake first time founders make is they don't validate their idea properly – or at all. Too often, founders plunge headfirst into working on their ideas without ensuring it's viability. Result? Months or even years of wasted time, money and opportunities working on something nobody wants.
Learn how to get users first (yes, you can do this!), then build your product based on what you know users want. Discover whether your startup idea is one that people want and will use. Find out quickly, at low cost, and with no code.
Drawing from their own entrepreneurial journeys – spanning two decades, successful exits, and a $2 billion unicorn – Brian Ma and Hsu Ken Ooi have also amassed invaluable experience engaging with thousands of startups as Managing Partners of Iterative, a YC-style program tailored for Southeast Asia. Take this course to join 3,000 other aspiring, early stage and seasoned founders who turn to Iterative for expert guidance in building their startups.
This course is for new founders and aspiring founders, with a particular focus on those in Southeast Asia. This course is also for engineers, product managers, business leads and anyone else who is looking to validate an idea (for a product feature, business unit, etc) before full-scale development.