Validate Your Business Idea in 4 Steps

Name: Validate Your Business Idea in 4 Steps
Rating: 4.6 (36 reviews)

Have a business idea but not sure how to validate it? In this course, I will guide you through the validation process.

Created byLisa Makarova

Last updated 12/2020

English

What you'll learn

How to Validate a Business Idea
How to Map out Business Assumptions
How to Make Most of Customer Interviews
How to Build a Landing Page in 30 minutes
How to Store all your Validation Findings

Course content

1 section • 7 lectures • 50m total length

Introduction - Why We Validate and How4:18
In this introduction video, we will talk about why validation is important and introduce the 4 steps of the process.
The Ground Work - Preparing Your List of Assumptions5:15
In this video, we will talk about the first step of the Validation process - assumption mapping.
Making most out of your Customer Interviews15:53
In this video, we will talk about why customer interviews are crucially important for validation. I will share some tips on how to make the most out of the conversation and the technical aspects of it. The Validation Toolkit shared in the Resources for this course also has an Interview Capture Sheet to help you gather the insights from each interview.
Formulating Your Unique Value Proposition5:31
In this video, we will talk about what value proposition is and how to formulate one for your business. The Validation Toolkit share in the Resources for this course offers some example for inspiration.
Traction Testing - Learning a lot about your business' viability quickly4:30
In this video, we will talk about Traction Testing - a quick way to test your value proposition, your target audience and the channels to reach them.
Testing Your Traction in 72 hours - Case Study6:42
In this video, we will go through a quick traction test I did with a ZebraFarm e-book. Putting together a landing page in 30 minutes, driving 49 people there with 15 minutes and $0 spent. Find out here how.
Validation Toolkit Explained8:12
In this video, we will go over the Validation Toolkit we developed to help you through the process. If you are not sure how to keep all the information from the process together - we've got you!

Requirements

Have a business idea

Description

In this course, I will be taking you through the process of validating your idea. While starting a business is always risky, proper validation helps reduce this risk and improve your chances of building a successful, sustainable business.

Validation can be messy and most people doing it for the first time easily get lost. Having gone through this process myself and coached 100s of people on this topic, I've developed a 4-step process that can help you quickly get a sense of whether your idea could potentially be a success.

I will explain the 4 steps - Assumption Mapping, Customer Interviews, Formulating Value Proposition, and Traction Testing, as well as show you a quick Traction Test I did for my own business. To ensure you have everything you need to test your idea, I've also developed a Toolkit (on Miro Board) that you can use for your idea's validation.

Who this course is for:

Anyone with a business idea