Brand & UX Design: Intro to User Experience for Brands
What you'll learn
- By the end of this course, you will be able to explain what a brand is
- You will understand what takes a brand from good to great
- You will be able to articulate the differences between brand and UX, and understand how Brand influences the entire design process
Requirements
- No previous knowledge is required.
Description
If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well I’ve spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.
By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.
In order to accomplish this objective, we’re going to first establish the modern definition of brand. We’re going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course we’ll also be doing some exercises to help reinforce what you’re learning along the way.
There is no prior knowledge required for this class. Enjoy!
Who this course is for:
- Students who want to deepen their understanding of User Experience and Brand Design
Course content
- Preview01:32
- Preview07:36
- Preview07:15
- 05:54What Makes A Brand Credible?
- 04:44Why Branding Matters
- 03:52What Makes A Great Brand?
- 03:25About Personal Brands
- 06:02Brand Personality
- 08:40Voice & Tone
- 03:23Conclusion
Instructor
![Jamal Nichols](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 401 Reviews
- 1,022 Students
- 3 Courses
Formerly at Google, BMW, Wells Fargo, WalmartLabs. Run my own design consultancy in Silicon Valley now.
I got my start in teaching helping career changers make a transition into UX by way of a 10-week, full-time immersive program at General Assembly. I'm very passionate about teaching and mentoring-- I must be, because there's not a lot of money in this!
The unique perspective I bring to your design challenges is based on my unique background: because I'm a mix of very disparate cultures (American growing up in Germany), I connect subjects that other designers aren't able to connect as easily. This leads to seeing opportunities that would stay undiscovered if you worked with someone who does not have this perspective. I graduated with a Master's Degree in Media System Design from one of the top universities in Germany. Over the last decade, I've worked in all aspects of the design process at some point: frontend dev, engineering, visual design, prototyping/interaction/UX, product.