Brand & UX Design: Intro to User Experience for Brands

Name: Brand & UX Design: Intro to User Experience for Brands
Rating: 4.6 (52 reviews)

Learn How User Experience Design and Branding Work Together

Highest Rated

Created byJamal Nichols

Last updated 4/2018

English

English [Auto],

What you'll learn

By the end of this course, you will be able to explain what a brand is
You will understand what takes a brand from good to great
You will be able to articulate the differences between brand and UX, and understand how Brand influences the entire design process

Course content

1 section • 10 lectures • 52m total length

Introduction1:32
Clarify the relationship between brand and user experience by defining a brand, and explaining what makes a great brand. Introduce brand personality and practical exercises to reinforce key concepts.
What is a brand?7:36
Relationship Between Brand and UX7:15
Explore how brand and user experience are inseparable, with branding as actions shaping the total, device-spanning experiences across touch points that form people's gut feelings about a product or company.
What Makes A Brand Credible?5:54
Demonstrate credibility by aligning what a brand says with what it does; Amazon and Starbucks show congruence and trust, while Wal-Mart and Marlboro reveal how incongruence damages brands.
Why Branding Matters4:44
Discover why branding matters as a way to cut through intrusive ads and declining trust, and stand out from the noise by shaping how others perceive your brand.
What Makes A Great Brand?3:52
Explore how great brands define and deliver on values, build culture and inclusion, shape public perception through consistent actions, and navigate divisiveness to create a lasting, authentic brand.
About Personal Brands3:25
Define personal brands as the actions that shape others’ perceptions, not what you claim; act with integrity, align your values, and manage your reputation accordingly.
Brand Personality6:02
Discover how brand personality shapes emotion and perception, and define your brand through trait cards, a personality matrix, and meaningful opposites, including brand voice and tone.
Voice & Tone8:40
Explore brand voice and brand tone, showing how voice stays consistent while tone varies with user context; learn MailChimp's human, familiar, friendly, straightforward style that educates and empowers.
Conclusion3:23
A brand is defined by people’s experiences and perceptions, not just words; align a company’s personality and values with design to shape user experience and trusted brand identity.

Requirements

No previous knowledge is required.

Description

If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well I’ve spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.

By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.

In order to accomplish this objective, we’re going to first establish the modern definition of brand. We’re going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course we’ll also be doing some exercises to help reinforce what you’re learning along the way.

There is no prior knowledge required for this class. Enjoy!

Who this course is for:

Students who want to deepen their understanding of User Experience and Brand Design