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Brand & UX Design: Intro to User Experience for Brands
Highest Rated
Rating: 4.6 out of 5(52 ratings)
218 students
Created byJamal Nichols
Last updated 4/2018
English

What you'll learn

  • By the end of this course, you will be able to explain what a brand is
  • You will understand what takes a brand from good to great
  • You will be able to articulate the differences between brand and UX, and understand how Brand influences the entire design process

Course content

1 section10 lectures52m total length
  • Introduction1:32
  • What is a brand?7:36
  • Relationship Between Brand and UX7:15
  • What Makes A Brand Credible?5:54
  • Why Branding Matters4:44

    Discover why branding matters as a way to cut through intrusive ads and declining trust, and stand out from the noise by shaping how others perceive your brand.

  • What Makes A Great Brand?3:52
  • About Personal Brands3:25
  • Brand Personality6:02
  • Voice & Tone8:40
  • Conclusion3:23

Requirements

  • No previous knowledge is required.

Description

If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well I’ve spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX. 

By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other. 

In order to accomplish this objective, we’re going to first establish the modern definition of brand. We’re going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course we’ll also be doing some exercises to help reinforce what you’re learning along the way. 

There is no prior knowledge required for this class. Enjoy!

Who this course is for:

  • Students who want to deepen their understanding of User Experience and Brand Design