
Identify your users and their needs through user experience research. Then design efficient, effective, and delightful experiences that solve real problems.
Learn how a UX designer conducts user research to define product goals, ideate, prototype, and test with stakeholders, then refine the product across its lifecycle to meet evolving user needs.
Develop empathy through user research, ask the right questions, and communicate with users and teammates, while expanding into UX copywriting, visual design, and marketing to increase value.
Explore the fundamentals of user experience design through free resources and beginner-friendly guides, including Nielsen Norman Group, CareerFoundry blogs, and YouTube channels, to prepare for advanced techniques.
Discover why the design brief matters for every project, learn how to structure one, and use the provided free template to start your client work.
Learn design brief essentials in Figma, with templates and differences to Adobe XD, and master text styles, colors, auto layout, and components for fast reuse.
Learn how to present project pricing and options within a design proposal, detailing project fees, research, design brief, inspiration, your time, wireframes, site map and flowcharts, and flexible payment options.
Apply the project proposal template to craft a personalized client plan, detailing provided and unavailable services, then customize colors, icons, and typography to practice for real clients.
Define a precise user persona through real user research to target a specific audience, using a fictional name attached to real data such as age, job status, gender, and location.
Visualize your data by organizing survey responses with free templates in Excel or Google Sheets, then present visuals to clients to inform user personas and Google Analytics insights.
Use an Adobe XD user persona template to define a character, with sections like about, needs, frustrations, social media, and favorite brands, then export as PDF or image for sharing.
Explore the two competitive analysis types—complete analysis and future analysis—and learn to set goals, define your product and target audience, and compare direct and indirect competitors to highlight differentiating factors.
Explore paper wireframe styles to quickly translate ideas into layouts while balancing time and budget. Compare plain box sketches with detailed text and color emphasis to communicate designs to clients.
Speed up wireframing with printable device templates for phones, tablets, watches, and browsers, offering free PDFs and Photoshop files to show clients quickly.
Harness bootstrap five to build fast, responsive sites with a 12-column grid, left and right gutters, and predesigned components from UI kits.
Master font pairing for ux ui design by choosing readable body fonts and glanceable headings, using tools like type operation, font pair, font joy, and Google Fonts for contrast.
Create a consistent font scale for web and mobile typography, defining h1-h6 sizes and weights, and documenting them in a style guide with color swatches for developers.
Experiment with font pairings, colors, and sizes using the shown tools to determine what works for headings and paragraphs, and understand the impact on viewers.
Discover how free vs premium icons impact variety, consistency, and licensing, with Envato Elements offering hundreds of choices and future-proof commercial licenses to elevate your designs.
Most designers when they learn just skip the fundamentals and move straight to their favorite software and start designing. And then they realize that something is wrong with their design, but because they skipped the theory, they don't know what is the issue and how to fix it.
That is the reason I asked over 60.000 of my students and turned the answers I got into the biggest online UI/UX design course ever created.
Hey designer, my name is Alex and in this course we will cover:
UX Design Basics
Design Briefs
Project Proposals
User Research and Personas
Competitive Analysis
User Flows
Paper Wireframes
Layouts and Grids
Typography and Font Pairing
Iconography
Color Selection
Working With Images
Mood Boards
UI Kits
Design Systems
Design a website in Adobe Xd and Figma
Build it in Webflow and launch it
Create Case Studies
Cover where to find a job you want
Over two years of work went into making this course and over 15 years of learning and working with clients. There is over 28 hours of video content inside, plus templates and practice files are included as well so you can kickstart your career and your learning process much faster.
By the end of this course you will make better design decisions, know which problems to solve, who are you designing for and why as well as how to structure and organize your files for faster work and delivery. Finally, you will gain new valuable skills that employers are looking for in a UI / UX designer, so you will be able to find a better job more easily.
I look forward to see you in class!
Have a creative day.
Alex