UX Strategy Fundamentals
What you'll learn
- Develop a clear, solid strategy for UX that applies to any kind of product or project
- Use a simple method to determine which features and functions are truly important (and possible)
- Understand who your stakeholders really are and what you need to know from each of them
- Get all players in a project to agree on what constitutes value — both for users and for the business
- Separate what people say they need from what they actually need
- Uncover the things users don't know they need (but really do)
- Connect user needs with product strategy and requirements
- Determine and control the scope of any project
- Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
- No experience required. If you're new to UX you'll get everything you need. And if you're a seasoned pro, you'll find some easier, simpler ways of doing what you do.
Building a site, app or system that’s useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they’ll be willing to use.
And it’s likely you’ll have to do it with half the time and budget you really need.
UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You’ll learn how to make good UX decisions at every step of the design and development process, and you’ll see how those choices impact product quality and scope.
Whether you’re a designer, developer, UXer or are completely new to ALL of this, you’ll leave this course with a practical understanding of what makes great products great. And you’ll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you:
- The Three Crucial Questions you must ask of every client, every project, every time
- Simple methods for determining who your users really are
- How to figure out which features and functions are truly important (and realistic)
- Simple methods and tools for business stakeholder research
- How to identify business goals — and get everyone to agree on them
- How to identify true user needs — getting beyond what people say they need to what they actually need
- How to connect user needs with product strategy
- How to generate meaningful product requirements
- How to determine and control the scope of any project
- How to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
These are the same principles and methods I’ve used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You’ll find clear, straightforward advice, simple tools and real-world examples.
UX Strategy Fundamentals will prove to you that strategy work isn’t just for experts, and it does not have to be complicated.
Who this course is for:
- New or experienced UXers, designers, developers, product managers and product owners
Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 200,000+ students enrolled to date.
Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Google Ventures, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like HOW Design Live, SDD, DevWeek, and IxDA South America. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
His latest book on UX Strategy and Product Improvement, Think First, was published worldwide on October 5, 2015.
In addition, he has written numerous articles about the roles Design and UX play in business success for publications such as Fast Company, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, as well as across various social media platforms.