UX Methods Fundamentals
- There are no requirements or prerequisites.
If you are a User Experience (UX) professional then chances are at some point in your career you will encounter several different design methods and processes you will be asked to work within. What is it like to do UX work if the rest of the team is doing Agile? or Lean? or Design Thinking? In this short course you will learn about 5 different UX methods and processes.
You will learn:
The differences between five methods and processes.
Core concepts and principles for:
Design Thinking: Thousands of companies use Design Thinking to innovate and implement new products and services. In this course you will learn everything you need to know about Design Thinking concepts and the Design Thinking process.
User Centered Design: The User Centered Design (UCD) process is one of the original methods for doing user experience work. Started in the 1980s, it is the design method that is most closely aligned with the work that needs to be done to ensure a product or service has an optimal user experience design.
You will learn what UCD is and how to do UX within it including, What is UCD, The core concepts of UCD, How UCD is different from other methods, and its advantages and disadvantages
Agile UX: Agile is one of the most popular software and app processes in use around the world. If you are a user experience (UX) professional chances are that you will need to do your UX work within an Agile team at some or many points in your career. In this course you will learn what Agile is and how to do UX within it, including, What is Agile and how and why did it get started and become so popular, The principles of Agile and how those principles affect UX work, different "frameworks" that organizations use for Agile, and the challenges of doing UX work within Agile
Lean UX: When you do Lean UX you come up with hypotheses about design, create minimum viable products/prototypes, then test the hypotheses with your users and make pivot or go/no go decisions. It's a radical approach to designing user experiences. The result is that you design better and you design faster. You will learn about Lean UX, including: What Lean UX is, and how it is different from other UX processes, How to come up with hypotheses for your projects, How to plan experiments to test the hypotheses, What a minimum viable product is, and What a pivot point is and how to use that for decision making
Behavioral Design Process: When what you want to do is implement behavior change, then the Behavioral Design Process is the best process to use. It takes you through step by step how to decide what the behavioral changes are that you want to make, how to translate that into specific measurable metrics, and how to strategize and test possible solutions.
Advantages and disadvantages for each method
How each method impacts doing UX work
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Who Is The UX Methods Fundamentals Course For?
The UX Methods Fundamentals course is for User Experience Professionals, UX Designers, UX Strategists, Product Managers, Web Designers, Business Analysts, and anyone who wants to learn about how different design methods and processes influence UX research and design.
Who this course is for:
- The UX Methods Fundamentals course is for User Experience Professionals, UX Designers, UX Strategists, Product Managers, Web Designers, Business Analysts, and anyone who wants to learn about how different design methods and processes influence UX research and design.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.