UX: Laws and Fundamentals explained with practical examples

Explore UX laws such as the aesthetic usability effect, Doherty's threshold, and Hick's law, and learn to design for fast responses, simple choices, and the peak end rule.

This lecture explains usability and its link to user experience, introducing Jakob Nielsen's ten heuristics and the visibility of system status, emphasizing timely, relevant feedback and informed actions.

Empower users with control and freedom by providing clear cancel and back options, predictable back behavior on infinite scroll, and new url handling for full-screen popups with context-aware, remembered preferences.

Match the system to the real world by using familiar language and avoiding jargon, and apply stimulus response compatibility with natural mapping to support users' mental models and SEO.

Apply the fourth usability heuristic by enforcing consistency and standards to reduce cognitive load and learning curve. Ensure internal coherence, external conventions, and uniform button layouts across the product.

Balance learnability and efficiency by supporting both novices and experts, offering multiple methods and visible shortcuts to speed tasks in flexible, learnable interfaces.

Maximize usability by applying aesthetic and minimalist design, removing unnecessary elements to improve signal to noise ratio and ensure the essential information is communicated clearly.

Explore the last usability heuristic, help and documentation, and distinguish proactive and reactive support, from onboarding tutorials to comprehensive frequently asked questions, pull and push revelations, and searchable help sections.

Explore how mental models shape user expectations and design patterns, and learn to balance innovation with user comfort by aligning with mental models and usability testing.

Leverage loss aversion and the pain of paying to design pricing using 0.99 endings, currency cues, anchor and goldilocks effects to guide UX decisions.

Explore how the chameleon effect and goal gradient motivate user action in ux, using color theory, blue vs red implications, and the dual coding of image and text.

See how gamification fuses aesthetics and game mechanics to reward actions with points, level ups, and real-time feedback, leveraging social proof, loss aversion, adversity, and the Pygmalion effect.

Examine four historical ux mistakes—Walmart, Avon, Marks & Spencer, and Digg—and their costs, while applying usability heuristics and the principle of least effort to improve user experiences.