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UX Foundations: Thinking, Mapping, and Insights
Rating: 4.8 out of 5(27 ratings)
948 students

UX Foundations: Thinking, Mapping, and Insights

Build strong UX foundations by learning how to analyze research, map experiences, and define real user problems.
Last updated 1/2026
English
English [Auto],

What you'll learn

  • Turn raw user research into clear insights using affinity mapping and visual synthesis techniques.
  • Write strong UX problem statements that clearly define the user, context, cause, and impact.
  • Reframe user problems into effective How Might We questions that guide ideation without solutions.
  • Map user journeys to identify pain points, emotions, and opportunities across an experience.
  • Use FigJam confidently to organize UX thinking, collaborate, and communicate insights visually.

Course content

7 sections17 lectures1h 45m total length
  • Welcome to UX Foundations3:20

    Understand uncertainty in the user experience and transform raw information into insights using affinity mapping, user journey mapping, problem statements, and how might we questions to turn problems into opportunities.

  • How This Course Is Structured3:59

    Learn how this UX foundations course structures learning with theory, practical demos, and hands-on exercises to turn messy inputs into insights, using affinity mapping, journey mapping, and how-much-we-questions.

  • Tools & Setup4:18

    Set up FigJam inside Figma and learn to use it for affinity mapping, user journeys, problem statements, and how might we exercises in a browser-based, no-install workflow.

Requirements

  • No prior UX, design, or research experience is required
  • A free Figma account is recommended for demos and exercises
  • Curiosity about how users think and how products are designed

Description

UX Foundations: Thinking, Mapping, and Insights is a hands on introduction to how UX designers actually think. Instead of jumping straight into screens and visuals, this course focuses on understanding users first and learning how to make sense of what they say, do, and struggle with every day.

You’ll learn practical UX methods that help turn messy research into clear insights. We’ll work through affinity mapping, user journey mapping, writing strong problem statements, and creating How Might We questions. These are the tools designers use to move from raw observations to confident design decisions.

Each lesson follows a simple, repeatable structure. First, I’ll explain the concept and why it matters. Then we’ll walk through a real example together in FigJam. Finally, you’ll try it yourself with guided exercises based on realistic scenarios and practical examples.

This course is designed for beginners, career switchers, and anyone curious about UX who wants to build a strong foundation. You don’t need design experience or fancy tools, just curiosity and a willingness to think from the user’s perspective.

By the end of the course, you’ll feel more confident breaking down user problems, mapping experiences, and identifying meaningful opportunities before design even begins. You’ll also understand the thinking behind every step of the UX process.

Who this course is for:

  • Beginners in UX with little or no prior experience who want structured, practical methods.
  • Aspiring UX designers looking to master foundational thinking skills used in research and problem definition.
  • Product managers, developers, or business professionals who want to understand user-centred processes and improve collaboration.
  • Anyone who wants to learn how to think like a UX professional, organize messy data, and define real user problems before designing solutions.