
Understand uncertainty in the user experience and transform raw information into insights using affinity mapping, user journey mapping, problem statements, and how might we questions to turn problems into opportunities.
Learn how this UX foundations course structures learning with theory, practical demos, and hands-on exercises to turn messy inputs into insights, using affinity mapping, journey mapping, and how-much-we-questions.
Set up FigJam inside Figma and learn to use it for affinity mapping, user journeys, problem statements, and how might we exercises in a browser-based, no-install workflow.
Use affinity mapping to organize information by meaning, grouping notes from user statements and observations on sticky notes to reveal patterns and stay grounded in data.
Explore a hands-on affinity mapping demo in FigJam that converts interview quotes about coffee app ordering into clusters and insights, revealing patterns and design opportunities.
Practice affinity mapping using raw research data to uncover core frustrations and themes by grouping notes, labeling clusters, and identifying patterns without redesigns.
Explore how to map the user journey from start to finish, visualizing steps, goals, actions, thoughts, and feelings to identify pain points and prioritize improvements.
Demonstrates a user journey map for a food ordering app, using the Alex persona to explore discovery, exploration, selection, customization, checkout, and delivery, highlighting pain points and opportunities.
Create a user journey map for a first-time appointment booking app, defining a persona and stages from discover to appointment confirmed, using templates for actions, goals, feelings, and opportunities.
Define clear user problem statements to capture who, what, where, when, and why. Focus the design by separating the problem from solutions and guiding ideation after research.
A demo teaches writing a problem statement by identifying a new user's uncertainty about next steps in onboarding, caused by lack of guidance, leading to hesitation and abandonment.
Practice writing a problem statement from real user quotes in a task management app, focusing on onboarding and setup, and craft one sentence describing who, what, where, why, and impact.
Turn a clearly defined problem from user research into open-ended opportunities using the how might we method, which refrains from advocating specific features and guides ideation toward user needs.
Explore how to transform user insights into open, solution-free HowMyTree questions that focus on the core problem, extract insights, and turn them into opportunities to reduce onboarding uncertainty.
Practice writing how-might-be questions from real research observations by turning user problems into open-ended opportunities that invite multiple solutions, without designing a solution.
Master end-to-end ux methods—affinity mapping, user journey, and how might we questions—to understand users, identify patterns, and frame opportunities for a mobile expense tracker.
Slow down to observe users, recognize patterns, and ground decisions in user understanding, applying affinity mapping, journey mapping, and how-might-we questions.
UX Foundations: Thinking, Mapping, and Insights is a hands on introduction to how UX designers actually think. Instead of jumping straight into screens and visuals, this course focuses on understanding users first and learning how to make sense of what they say, do, and struggle with every day.
You’ll learn practical UX methods that help turn messy research into clear insights. We’ll work through affinity mapping, user journey mapping, writing strong problem statements, and creating How Might We questions. These are the tools designers use to move from raw observations to confident design decisions.
Each lesson follows a simple, repeatable structure. First, I’ll explain the concept and why it matters. Then we’ll walk through a real example together in FigJam. Finally, you’ll try it yourself with guided exercises based on realistic scenarios and practical examples.
This course is designed for beginners, career switchers, and anyone curious about UX who wants to build a strong foundation. You don’t need design experience or fancy tools, just curiosity and a willingness to think from the user’s perspective.
By the end of the course, you’ll feel more confident breaking down user problems, mapping experiences, and identifying meaningful opportunities before design even begins. You’ll also understand the thinking behind every step of the UX process.