Utilize B2B Direct Marketing to Increase Sales
What you'll learn
- What is your purpose and Why do you do what you do everyday.
- Importance of setting a goal and getting on the right path
- Identify your audience and understanding them.
- Finding B2B quality marketing sources that will enhance your brand and start building valuable relationships.
- Discuss different channels to implement to create a cohesive marketing strategy.
- At least 2 years of marketing experience
- Knowledge of your specific industry
- Excel skills
- Research and web searching skills a MUST
For every $1 you spend on email marketing, you can expect an average return of $42 (DMA 2019).
B2B direct mail produces a response rate of 4.4% (Nectafy)
Direct mail can generate up to 29% of ROI. (Direct Marketing)
What is Direct Marketing - (defined by Investopedia)
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.
What are your Direct Marketing objectives?
Speed, you need to get a marketing campaign out quickly.
Identify your audience
Build relationships with prospects and customers.
Analyze results to determine how to proceed.
Gone are the days of sending out mass promotions with hopes of getting sales!
Implementing a thought-out Direct Marketing campaign can give you the information you need to make each campaign more successful than the last. In the process, you will form a relationship with the prospect that will instill trust. Individuals like to buy from companies that they trust.
Direct Marketing is the ONLY way to get a personalized message in front of the right person at a specific time, but you need to know what you want to accomplish.
" If you don't know where you are going, you'll end up someplace else." - Yogi Berra.
During this course, you will determine where you are going and how to get there with the following Sessions:
What is your purpose, and Why?
Set one Vital Goal that will move your business needle the most.
Identify your audience and understand them.
Learn how to find sources that reach your specific niche audience.
Discuss different channels to create a cohesive marketing strategy that may enhance your brand, build trust and grow the qualified leads you attract.
Be patient during the research process to fully understand and know your audience and what they need to do their jobs. With the information you uncover, you will set up a cohesive marketing strategy that will resonate with your specific audience by talking about their challenges or goals. It will be as if your marketing message was reading their mind.
For businesses to succeed in the future, they must build deep relationships with prospects and customers. The only way to form these types of relationships is with Direct Marketing. Direct Marketing is the fastest and most accurate way to get your personalized message right in front of your specific audience.
With this course, you will take advantage of 41 years of B2B Direct Marketing knowledge and experience. This information will catapult your company to enhance your brand with your promotions and steadily increase sales.
Target Audience Worksheet
Marketing Strategy Template
Marketing List Guide
Listen to the B2B Marketing Excellence Podcast
Every Tuesday at 4:00 - Come ask your B2B Marketing Questions. - Linkedin Live
*** If within 30 days you do not see the value in this course, I will offer a 100% money-back guarantee, no questions asked.
Who this course is for:
- CMO at B2B Companies
- Business Owners
- Marketing Directors
- Sales Directors
CEO at World Innovators. My goal is to inspire, educate and nurture individuals and businesses to build valuable relationships. Over the last 35 years, I have helped companies with their Business-to-Business marketing and individuals become influential leaders.
Brands I have worked with: NYU Professional Studies, Harvard Kennedy School, Heritage Global Partners, Collaborate Drug, Liquidity Services, New Mill Capital, Heat Treat Today
Lead World Innovators into 5th Decade
2021 CEO to Watch by Family Business Magazine
Mentoring 4 individuals - 2 to start a business, 2 to improve their speaking skills
Toastmaster International Speaker
Book Reading: It's All About Leadership by Dr. Jimmy Knott.
Next Book: Rise by Lindsay Vonn
Favorite Movie: Sleepless in Seattle (Love Affair to Remember)
I love being outside, so you will find me on my skis or paddle board if I am not working.