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Marketing Video & Mobile Marketing Promotional Video

Create Animated Explainer Videos - Complete Walkthrough

Your first animated promo video in a few hours using Powtoon! This course creates it for you, step by step.
Rating: 4.2 out of 54.2 (193 ratings)
2,144 students
Created by Matt Wong
Last updated 3/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You will have your very first animation video by the end of this course.
  • Make as many professional animation videos as you like.
  • Learn a proven workflow that creates videos for your business FAST.
  • Deploy the 3 rules of video editing for promos that scream 'WOW'.
Curated for the Udemy for Business collection

Requirements

  • You do not need ANY video editing experience.
  • You will need a Powtoon Paid account (but we'll cover how to get it half price).
  • You will need a few hours set aside to make your first animated promo video.
  • You will need to have a product, business or course to sell. We are creating promo videos!

Description

---- 2020 Update ----

This 2015 course has helped hundreds of people create animated videos for their business. The Powtoon interface has changed a lot over the years, and due to popular demand (students hounded me to keep this course live) this course remains available. The lecture content is still so valuable in producing great videos, FAST. The shortcut 'Workflow' in this course is still 100% magic, and applies equally to the old and new HTML5 platform.

The big news is that I have created a completely new 2020 course (using a different animation platform) that has a lot more advanced capabilities. If you want the best of the best, you can find the new course by clicking on my instructor profile and viewing my other courses.

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Would you like to increase your sales by using promo videos? How about an animated video where you don't even need to be on camera? 


Video has a huge impact on your brand credibility, and on sales. They produce substantially higher conversion rates (where customers go from browsing to buying) and you'd be crazy not to use them in your business. 

The problem is they are either expensive or hard to make. 

Not today. 

This course is a major shortcut to your first animated promotional video. We'll be working together in each lecture creating your video as you learn. No 'learning for learning sake' here, just actionable and productive lectures. 


Hear what my students have to say about this course: 

'This is a short but excellent introduction to PowToon. Yes, it's outdated but don't let that put you off. Most of the content is about how to create professional videos and the instructor's tips and advice are worth the price alone.' -Adam Robson

'This was BRILLIANT! After going through this course I felt like I was using it like a pro, I already knew all the tricks to work around the limitations of the system and was able to produce my first, very professional looking video is a really short amount of time, THANK YOU!!' -Paul

'Pure information - no clutter! Enjoyed this course so much, you'll save about $104 thanks to lecture 5. This course is a shortcut to mastery.' - Brandon 

I didn't know what I was looking for till I found you. The course was great, no really, its fantabulous.' - April 

Powerful course here! Powerful, engaging and so easy to follow. All instructors need this course!' - Rosa 

Well done this course was amazing...I am now a convert, loved the style and engaging voice over.' - Leap Training Institute 

By the end of this course you will have your own promo video, all: 

  • without appearing on camera

  • without having to buy anything more than a microphone and a Powtoon account

  • without wasting time learning to master complex programs like Adobe After Effects.

Plus you'll have my proven workflow (PDF) that produces quality videos in the fastest time possible. 


30 Day Money Back Guarantee. You are backed by Udemy's 30 day refund policy. No sweat. 

Who this course is for:

  • Do you need promo videos for your business?
  • Are you tired of paying other people hundreds (and sometimes thousands) for product videos, explainer videos or promotional videos?
  • This is for business owners who want to 'punch above their weight' with amazing animations.
  • This is for creatives looking for a shortcut to quality animation.
  • This course is NOT for people looking to learn Blender, After Effects or 3DS Max. We use Powtoon exclusively.

Course content

7 sections • 32 lectures • 1h 27m total length

  • Preview01:29
  • Preview01:24
  • Preview01:55

  • Preview02:56
  • Preview03:15
  • BONUS - If all else fails, this is how to get Powtoon cheap.
    02:13

  • Follow this workflow because it works
    01:51
  • Workflow Print Out
    1 page

  • Write your script (Workflow 1)
    00:44
  • Examples of my scripts (animation and traditional)
    3 pages
  • Get your equipment ready
    02:42
  • Nail this one thing first!
    03:23

  • Choose your music (Workflow 2)
    02:47
  • Record your audio (Workflow 3)
    01:31
  • Edit your audio (Workflow 3a)
    03:00
  • Choose a template (Workflow 4)
    02:57
  • The difference between 'Studio' and 'Slides' (Workflow 4a)
    03:21
  • Attach audio and layout slides (Workflow 5)
    03:54
  • Navigate the Timeline (Workflow 5a)
    03:50
  • Add objects (Workflow 6)
    06:13
  • Use images well, get free images to use (Workflow 6a)
    03:11
  • BONUS - Free Stock Music and Unlimited Powtoon Props
    02:26
  • Time your objects (Workflow 7)
    06:32
  • Customising animations and loops (Workflow 7a)
    01:08
  • Add transitions (Workflow 8)
    03:48
  • Manual transitions (Workflow 8a)
    01:26
  • Hidden transitions (Workflow 8b)
    02:55

  • Preview01:08
  • Mistakes, glitches and potholes to avoid.
    05:21
  • Thoroughly check your video (Workflow 9)
    02:25
  • Publish and export properly (Workflow 10)
    02:59

  • Congratulations and Summary.
    00:47

Instructor

Matt Wong
Super Multi-Tasker (Pilot, Lawyer, Medical Entrepreneur)
Matt Wong
  • 4.5 Instructor Rating
  • 1,440 Reviews
  • 10,705 Students
  • 5 Courses

I founded and ran a high end medical clinic for 8 years in Sydney, Australia. We spearheaded the introduction of genomic testing to the public and publishing house Penguin Books commissioned a book documenting these exploits for release in 2015. 

I also created a nut manufacturing business that makes 'the best nuts on earth'. I qualified as an aircraft pilot in Sydney, trained as a lawyer at the University of Technology Sydney, studied post graduate law at Victoria University, received an MBA from the Australian Institute of Business, and spent years leading teams both corporately and for community groups. 

I trained at the Australian Institute of Music - Classical Guitar, but secretly love playing the piano. I also briefly worked for Elon Musk, who is a thoroughly decent - if not obsessed -  guy.

I have a 'hungry brain' that is addicted to learning, thus the lawyer/pilot/musician/manufacturer/medical entrepreneur qualifications. I believe one career is not enough. We have the ability to be much greater than we are, so don't settle; grow!

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