Using Your Data to Grow Your Business
2.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,050 students enrolled

Using Your Data to Grow Your Business

Use the data you already possess to grow your business
2.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,050 students enrolled
Created by Gary Kind
Published 7/2013
English
English [Auto]
Current price: $12.99 Original price: $19.99 Discount: 35% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 39 mins on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Discover the single most important metric for ANY business
  • Understand key metrics to group customers
  • How to track loyalty and prevent defection
Requirements
  • Basic IT skills
  • Basic understanding of SQL and/or Microsoft Excel
Description

Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.

Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.

If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.

Who this course is for:
  • Startups looking to gain traction
  • Small businesses looking for growth
  • Established businesses wanting to understand their customer base
Course content
Expand all 10 lectures 39:26
+ Introduction
1 lecture 03:41
This is an introduction the subject areas that we will cover.
Preview 03:41
+ The first three key metrics
2 lectures 11:20
We will look at our first three key metrics we can use to measure customer performance and/or segment our customers.
Preview 06:20
Here we look at the free tool supplied with this course for experimenting with the sample data, or, if you can get your own data into CSV format then you can use that.
Using the Data Tool Application
05:00
+ Measuring Loyalty and Reducing Defection
3 lectures 08:26
We introduce another key metric which can be used to measure loyalty and provide an early warning mechanism for customer defection.
Measuring Loyalty
01:56
Lets look at some data to underline the concept of measuring loyalty and how this metric can provide this information.
Looking at data
05:13
We will use the Datatool to demonstrate how latency is calculated.
Using the Datatool to Calculate Latency
01:17
+ The Single Most Important Metric
2 lectures 09:53
We now look at a metric that is fundamental to understanding and growing your business. To remain profitable and grow you need to determine the profitability of your customers.
This metric is THE most important one to use!
06:20
Another look at data using the Data tool
03:33
+ Wrap Up
2 lectures 06:06
What do you do with the data?, Here's a quick example.
Using your data to Communicate
01:25
Here we re-iterate the key points that we covered in the course and what next steps you should take.
A recap on what we covered
04:41