Using Your Data to Grow Your Business
- 39 mins on-demand video
- 3 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Discover the single most important metric for ANY business
- Understand key metrics to group customers
- How to track loyalty and prevent defection
- Basic IT skills
- Basic understanding of SQL and/or Microsoft Excel
Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.
Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.
If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.
- Startups looking to gain traction
- Small businesses looking for growth
- Established businesses wanting to understand their customer base