
As a career coach, speaker, and President of the Personal Touch Career Services, I have empowered business professionals with high-quality classes and coaching programs since 2004. With over eight years of experience in Human Resources and Recruiting, I know the tactics that get past the HR department’s screening process and impress the hiring managers. I am the author of “Get a Job Without Going Crazy” and have presented at national conferences in Denver, Dallas, Los Angeles, San Francisco, San Diego, and Orlando. The Personal Touch Career Services is Denver’s top-rated resume and career coaching service on Google for the Denver area, with over 90 5-Star reviews.
I genuinely believe in helping people land the jobs they love. To that end, I still pursue my passion projects: writing sci-fi/horror fiction and performing the occasional stand-up comedy routine. Some would say they are probably related.
The “LinkedIn Cardinal Sins” are the horrible mistakes that far too many users make daily. Be on the lookout for these throughout the course to avoid making the same errors.
Many people make the assumption that LinkedIn is just for job searching. In fact, that is only a fraction of what you should be doing on LinkedIn to promote your career.
Your social media comfort level relates to how much information and activity you feel comfortable with sharing on publicly-available websites such as LinkedIn.
It IS possible to be effective on LinkedIn and not share everything with the universe all the time.
Are you a closed or an open networker? Take this quick self-assessment to find out.
Wondering the fundamental differences between a paid and a free LinkedIn account? And more importantly: is it worth it? Let’s explore the options to help you make the best decision for your situation.
Did you know that your default privacy settings are to share everything with the universe all the time? Check out the critical privacy controls to learn how to control your data and visibility on LinkedIn.
The communication settings have a lot of flexibility, especially when you drill down into the different options. This impacts:
Don't commit the LinkedIn Cardinal Sin of using an exact replica of your resume as your LinkedIn profile.
Your picture is worth a thousand words - or on LinkedIn, possibly a thousand views. Learn how to select and upload your profile for maximum impact.
Learn the best practices for the initial matter on your profile, including your name, headline, and background pictures.
Did you know that you have a public LinkedIn profile that is picked up by search engines like Google? Learn how to control how much gets shared outside of LinkedIn itself.
Plus: Learn how to create a custom URL that not only makes it easy to list your link on your resume, it makes you look like a savvy LinkedIn user.
Learn how to write a dynamic Summary in 2,500 characters or less.
The way you write about your experience is very different than your resume. Learn these strategies to attract more recruiters and convey your top results.
Recommendations can be a real game-changer for job seekers. Learn how to start gathering yours.
On the other hand, do Skills and Endorsements really matter? Well, yes and no. Find out how to make keyword-optimized Skills sections that will attract more Endorsements related to the job you actually want.
Bonus materials are any elements that enhance your strength as a candidate. This can be:
Volunteer work or causes you support
Languages
Organizations
Honors and awards
Patents, publications, and project
One of the great things about LinkedIn is its flexibility to showcase all your talents.
Previously, some candidates needed a separate, dedicated online portfolio to show off their great works. Today, LinkedIn can do the same thing. Even if you aren’t in an industry or a job that usually showcases their work – like an administrative assistant or an accountant – there are still ways to enhance your profile and make you shine.
Learn how to review and analyze your Dashboard to understand your impact and effectiveness on LinkedIn.
Adding content such as samples, presentations, or even your resume gives the LinkedIn community more insight into who you are and what you offer.
Uploaded samples of work
Videos
Articles and links
Uploaded documents or presentations
Finding people and being found is the heart of LinkedIn. After all, if all you do is sit on your profile and wonder why nobody is connecting with you, you are missing the point.
Let’s take a look at how the search algorithms actually work before we get into the nuts and bolts of searching.
Learn how to use the filters and boolean search terms to find the right people.
Company pages are a treasure trove for finding the your target hiring managers.
Groups are the vital lifeblood of LinkedIn. It’s where you connect with others, build your reputation, gain professional development, and even find hidden jobs.
With just a few simple actions, you can start creating a solid reputation that lasts a long, long time.
LinkedIn is great for connecting with people, both old acquaintances and others you may not know yet. However, it’s also the part that drives people crazy the most as well as generating lots of cardinal sin mistakes.
Learn how to manage your incoming and outgoing invitations.
One quick way to grow your LinkedIn network is to import your email contacts. However, if you don't do this the right way, you will spam everyone you know.
Let’s face it: sometimes, you need to remove someone from your network. Fortunately, It’s very easy to do so. If necessary, you can even block or report them to LinkedIn if they keep misbehaving.
Feeling intimidated about trying to stay on top of all the ongoings of everyone in your network? Fortunately, LinkedIn Notifications make it easy to show that you care.
Should you send a message, an InMail, or a connection invitation? It depends on how your target wants to communicate.
It does not make sense to keep sending messages and invitations to someone who never logs into LinkedIn. Look for these tell-tale signs to figure out if your target is active on LinkedIn or not.
Learn how to make the most of each type of communication option.
FINALLY! Let’s dive into LinkedIn’s best feature – actual job postings.
You only get one chance to apply for a job on LinkedIn. So make sure you do it the right way.
Hooray! HR has your application. Learn the additional steps you can take to ensure you are the top candidate – even if HR cuts you.
Don’t forget that there are opportunities beyond the paid job ads on LinkedIn.
COMPLETELY UPDATED FOR 2022
Is LinkedIn driving you crazy? You’ve heard the rumors: 90% of recruiters and HR professionals are looking at your LinkedIn profile before contacting you. However, you have yet to gain a real, viable job opportunity through the site that fits your career goals. If this describes you, sign up to learn how you CAN find a job on LinkedIn without going crazy.
Go Beyond Just Writing a Winning Profile to Become a LinkedIn Master
In this course, learn how to:
Write a compelling Profile that attracts recruiters and hiring managers
Leverage Groups to build your reputation and find hidden jobs
Track down and connect with key managers
Apply to jobs without making deadly mistakes
Tap into the Social Media Giant That Recruiters, Managers, and HR Departments Use Every Day
Since 2007, I have been an avid user of LinkedIn, helping job seekers tap into this vital website and apply strategies to connect with managers, recruiters, and industry leaders. As a former Human Resources Recruiter, I know what employers look for – and how to work within the unspoken rules while fully utilizing effective, tactical networking tools like LinkedIn to gain access to the real decision-makers.
Course Overview
This course is perfect for everyone, from beginners to skilled LinkedIn users. In particular, I discuss not just the “how to” with LinkedIn, but also the important strategies of “why” that make an effective job search.
Using a mix of lectures, guided screen shots, quizzes, and written content, you will learn everything from the basics to advanced tactics for using LinkedIn to gain a new job. With over 2.5 hours of video content, the entire course is outlined in detail so you can quickly jump to specific lectures to answer your questions. Plus, as LinkedIn rolls out new advancements, I will continue to update the course so you always have the most up-to-date content on LinkedIn.
At the end of this course, you will be able to make meaningful connections while you build your online reputation and increase your number of Profile views. And of course, you will be able to make the most of every job posting you see and find the hidden jobs on LinkedIn.
Stop the insanity of doing the same ineffective strategies over and over while expecting different results. Learn how to get a job on LinkedIn without going crazy!