Using AI for Graphic Design with Adobe Express & Firefly

Welcome to Design Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to use AI tools to create professional branding, video content, animated characters, and high-impact social media graphics.

Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to design eye-catching marketing materials quickly and confidently using Adobe Express (free or paid).

You’ll learn how to use the latest AI design tools – including Adobe Firefly, ChatGPT, Google Labs Whisk, and Gemini Flash (aka Nano Banana) – to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing across Instagram, TikTok, Facebook, LinkedIn, and beyond.

What You’ll Learn

• How to create animated characters and avatars for branding

• How to generate logos, icons, type styles and brand kits using AI tools

• Using ChatGPT & Firefly to create graphics, promotional imagery & content ideas

• Building colour palettes, font pairings & mood boards for strong branding

• Creating impressive AI video intros using effective prompting

• Enhancing voiceovers using AI audio tools

• Designing scroll-stopping social media posts optimized for multiple platforms

• Working with image cutouts, text, video, graphics & templates

• Creating a cohesive brand identity that stands out

Every section includes a hands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use.

Who This Course Is For

Hi, I’m Tim – an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London.

This course is ideal for:

• Small business owners and entrepreneurs

• Content creators, influencers & social media managers

• Students & career-builders looking to add AI-powered design skills

• Home users who want creative projects made easy

If you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead.

Tools We’ll Use

You’ll explore powerful AI and branding tools including:

• Adobe Firefly for text & image generation

• ChatGPT and Gemini Flash for concept development and prompts

• Google Labs Whisk for advanced animation from portraits

• Adobe Express Brand Kits, video effects & voice tools

• Auto cutout and template-based editing

Short, clear video lessons ensure rapid learning and fast results – even if you’ve never designed before.

What You Need

• Adobe Express (free or paid version)

• A browser or the mobile app

• No prior design experience required

By the End of the Course

You’ll confidently create:
Branded social media campaigns
Logos, character avatars & brand graphics
Video intros and animated marketing content
Cohesive digital marketing assets ready to publish anywhere

You’ll have a complete set of project files – and new design skills you can use immediately.

Credits & Notes

• Adobe Express and its logo are trademarks of Adobe Inc.