What you'll learn
- What user testing is and isn’t, and why you need to do it•tHow to decide who you need to test, how many and how to recruit the participants •tHow to create a user testing scenario and specific tasks that will give you the data you need •tTools for conducting in-person and remote tests •tHow to use usertesting.com to run user tests •tHow to analyze and present your testing data
- Why you need to do user testing
- What to test
- Who to test
- How many participants to use
- How to create a user testing scenario
- The difference between testing scenarios and tasks
- How to develop effective task instructions
- Different types of testing
- How to write a test plan
- How to write a test protocol
- How recruiting of participants happens
- When and why to run a pilot test
- What measurements to use
- How to collect, analyze, interpret and report on data
- How to use usertesting.com
- You should have some knowledge and experience with the design of a website, app, software, or other product that you want to do user testing on.
Are you launching a new website, software or app? Or maybe you have an existing product that is underperforming. Whether your target audience is complaining about your product, or just aren’t using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can’t agree on, or you want to analyze your competitors. User testing helps you do all this and more. Even if you think you’ve designed it “just right”, you can’t afford to create a website, software product or app that hasn’t been tested by your actual audience. Don’t guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products.
Some examples of what's in the course:
How user testing differs from focus groups, quality assurance testing, and demos
The different types of user tests and when to use which
How to do quick and effective user tests
Different tools for user testing
How to decide what to test
How to decide who to test
How to recruit participants
How to set up and conduct a user test
When and how to do unmoderated and/or remote testing
How to analyze, interpret, and report on your test results
Quizzes throughout the course to test your knowledge
Exercises throughout the course to practice what you are learning
and much, much more
Get started right away. You don't want to delay learning how to create user tests. You want to improve your products right away.
Over 50,000 students have taken our online video courses.
Who this course is for:
- Designers, product managers, usability staff, user experience staff
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.