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User Research And Testing For UX Writing
Rating: 4.5 out of 5(433 ratings)
3,050 students

User Research And Testing For UX Writing

How To Prepare And Test UX Writing Decisions With User Research
Last updated 12/2025
English

What you'll learn

  • Know about what Exploratory and Validating User Research are
  • Know why we need Exploratory User Research to prepare UX Writing decisions
  • Know which Exploratory User Research methods to use to prepare UX Writing decisions
  • Know what Competitor Analysis is and how and when to use it
  • Know what Conversation Mining is and how and when to use it
  • Know what Target Group Observation is and how and when to use it
  • Know what Focus Groups are and how and when to use them
  • Know what User Interviews are and how and when to use them
  • Know why we need Validating User Research to test UX Writing decisions
  • Know which Validating User Research methods to use to test UX Writing decisions
  • Know what Search Term Analysis is and how and when to use it
  • Know what A/B Testing is and how and when to use it
  • Know what a Comprehension Survey is and how and when to use it
  • Know what Card Sorting is and how and when to use it
  • Know what Usability Testing is and how and when to use it
  • Know what Cloze Testing is and how and when to use it
  • Know what Highlighter Tests are and how and when to use them
  • Know about further methods that can be involved to test UX Writing decisions

Course content

2 sections28 lectures4h 30m total length
  • Introduction To Course I2:15

    Hello and welcome! Let's say hi to each other and find out what this first part of the two-course series is all about.

  • UX Writing & User Research7:59

    First things first! Let's do some groundwork by formally defining what we mean when we talk about UX Writing and User Research – and how we can combine the two. We'll also learn about different kinds of research, and we will check out what Exploratory Research is, which is the form of research we first want to focus on.

  • Why Do We Need Exploratory Research For UX Writing?4:11

    This first part of the class is all about Exploratory Research. Let's check out some good reasons of why Exploratory Research is so valuable for UX Writing.

  • How To Prepare User Research11:14

    Preparation is super important for conducting effective user research. Here are the steps we need to take prior to starting our user research.

  • Competitor Analysis17:57

    Ready to start? Let's take a closer look at the first method we will check out: Competitor Analysis.

  • Conversation Mining17:10

    Conversation Mining is a quick and easy method that helps us gain valuable insights into what our target audience talks about as well as their choice of words.

  • Target Group Observation15:55

    Target Group Observation can help us to learn more about behavioral and conversational patterns of our target audience. Sounds exciting? Grab your notebook and let's go undercover!

  • Focus Groups16:58

    Focus Groups are exciting: You get to observe an interesting conversation among your target users. The benefits? You learn about the different values, needs, preferences, and fears of your target audience. Hearing how different representatives of your target audience express themselves is a plus.

  • User Interviews17:29

    Want to really see the world through the eyes of your users? Try having a deep, meaningful conversation with them. The best way to do so? User Interviews!

  • Further Tips & Tricks4:15

    Great user research is all about the little details. Here are some personal tips and tricks to make your research even more effective.

  • Summary4:58

    Pheeew, that's a lot of new knowledge! Let's take a look back at what we've learned. You can also use this lesson to frequently refresh your memory about what we've learned here.

  • Outro Of Course I1:23

    Yay, great job! Congratulations on completing the first part of this two-course series. Before we take a little break and then head over to the second part, let's reflect on the previous lessons.

Requirements

  • Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course "Introduction To UX Writing: How To Write Great Microcopy"

Description

Disclaimer: Please note that this course does not contain AI-generated content. All lessons and materials are independently developed by the instructor, drawing on more than eight years of hands-on experience in UX Writing and a science-based background in communication sciences. We’ll focus on what really matters in practice—and I hope you enjoy completing this course as much as I enjoyed creating it.


About this course

There are many examples of good and bad UX Writing out there – and no doubt, these examples are helpful for every junior and advanced UX Writer.


But is this really all we need to know in order to write great microcopy for our users?


The answer is short and simple: no.


Great copy and microcopy are always perfectly custom-tailored to the skills, needs, preferences, habits, fears, and values of our very specific target audience. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value.


And this is also why UX Writers – just like designers – more and more rely on proper user research and user testing, as it helps us to make target audience-specific, well-informed decisions about which emotions to address, which information to include, and which words to use.


However, especially for UX Writers who are new to the field, many things about user research and user testing in UX Writing remain obscure:

How can user research actually improve my UX Writing?

What parts of our copy can be tested?

What kinds of different methods for exploring and testing are actually helpful for UX Writers?

How do we choose the right method?

What do we need to keep in mind when setting up our user research and user testing?


If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!


Who should join

This course is the perfect choice for all UX Writers and for everybody who works with UX Writing.

It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing into their product development process and are interested in how to make information-based writing decisions.

For user researchers who are very familiar with general user research techniques but have only little experience with using these techniques in the context of UX Writing, this course also provides some new knowledge – not much, but some.


What you will learn

In the first part of this class, you will learn

  • what user research is and how it goes together with UX Writing

  • how to properly prepare your user research for UX Writing

  • about different forms of exploratory user research

  • how different forms of user research support UX Writing decisions

  • about real-life examples of how to apply exploratory user research methods

In the second part of this class, you will learn

  • about the different quality criteria you can test your copy for

  • how to properly prepare your user testing

  • about different forms of validating user research and when to use them

  • about real-life examples of how to apply validating user research methods and tools


Sounds good? Then join this class and learn how to conduct user research and user testing for your UX Writing!


If you want to take all of my UX Writing courses, here is the order recommend:

1 Introduction To UX Writing

2 Transitioning To UX Writing

3 Accessible UX Writing

4 UX Writing: Finding Your Voice and Tone

5 UX Writing in Practice: Documentation & Processes

6 User Research And Testing For UX Writing

7 Inclusive UX Writing: Physical Abilities & Neurodivergence

8 Inclusive UX Writing: Gender, Race & Age

9 Culture-Based UX Writing

10 Localization in UX Writing

11 Fighting „Dark“ UX Writing: How To Write Kind UX Copy

12 Building Your UX Writing Portfolio

13 Freelancing in UX Writing


Please note that all courses stand for themselves and that you don't need to take any course as a prerequisite for taking another one. You don’t have to follow this order. This is only my very own suggestion, which is especially helpful when you need guidance on which course to pick next.

Who this course is for:

  • UX Writers
  • Everybody who wants to transition into UX Writing
  • Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but have not yet conducted research for UX Writing
  • Designers, developers, and project managers who want to integrate UX Writing into their team
  • UX Researcher with no experience in exploring or testing UX Writing decisions