User Interviews & User Onboarding
What you'll learn
- Master Interview Techniques
- Enhance Communication Skills
- Develop Effective Probing Techniques
- Create Comprehensive Interview Guides
- Adapt Interview Techniques to Various Contexts
- Improve Qualitative Data Collection
- Understand Ethical Considerations
- Manage Interview Dynamics
- Refine Note-Taking Skills
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to Course: User Interviews & User Onboarding by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 658 000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
User Interviews are a research method used to gather qualitative data from target users about their experiences, needs, and preferences. This involves direct interaction with users through structured or semi-structured conversations, aiming to understand their perspectives on a product, service, or concept.
User Onboarding is the process of introducing new users to a product or service. It's designed to guide them through the initial stages of use, helping them understand its value, features, and functionality. Effective onboarding aims to improve user engagement, satisfaction, and retention.
Why are these skills important for companies and managers?
Developing skills in user interviews and onboarding offers significant benefits for companies and managers, including:
Improved Product Development: User interviews provide valuable insights into user needs and pain points, enabling companies to build better products that meet those needs. Understanding user perspectives leads to more effective design and development decisions.
Increased Customer Satisfaction: Effective user onboarding ensures that new users have a positive initial experience with a product or service. This increases satisfaction, reduces confusion, and encourages continued use.
Enhanced User Retention: By guiding users through the initial stages of product use, onboarding helps them realize its value and become invested in it. This leads to higher user retention rates and reduced churn.
Reduced Support Costs: Well-designed onboarding can minimize user confusion and questions, reducing the need for extensive customer support. This saves companies time and resources.
Increased Revenue: Satisfied and engaged users are more likely to become loyal customers and make purchases. Effective user interviews and onboarding contribute to increased revenue generation.
Competitive Advantage: Companies prioritizing user-centric approaches through interviews and onboarding gain a competitive edge. They can better understand and serve their target audience, leading to greater market success.
Whether you're just starting out or looking to enhance your existing skills, this course offers advanced training in creating interview guides, mastering interview techniques, managing interview dynamics, and ensuring ethical practices. You will learn to present yourself professionally, use verbal and non-verbal cues, and effectively use recording equipment and transcription methods. By the end of this course, you will be equipped to conduct insightful, in-depth interviews that yield rich, valuable data. Join us to elevate your qualitative research capabilities and make a significant impact in your field.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in marketing
- User Interviews are a research method used to gather qualitative data from target users about their experiences, needs, and preferences. This involves direct interaction with users through structured or semi-structured conversations, aiming to understand their perspectives on a product, service, or concept.
- User Onboarding is the process of introducing new users to a product or service. It's designed to guide them through the initial stages of use, helping them understand its value, features, and functionality. Effective onboarding aims to improve user engagement, satisfaction, and retention.
- Why are these skills important for companies and managers? Developing skills in user interviews and onboarding offers significant benefits for companies and managers, including: Improved Product Development: User interviews provide valuable insights into user needs and pain points, enabling companies to build better products that meet those needs. Understanding user perspectives leads to more effective design and development decisions. Increased Customer Satisfaction: Effective user onboarding ensures that new users have a positive initial experience with a product or service. This increases satisfaction, reduces confusion, and encourages continued use. Enhanced User Retention: By guiding users through the initial stages of product use, onboarding helps them realize its value and become invested in it. This leads to higher user retention rates and reduced churn. Reduced Support Costs: Well-designed onboarding can minimize user confusion and questions, reducing the need for extensive customer support. This saves companies time and resources. Increased Revenue: Satisfied and engaged users are more likely to become loyal customers and make purchases. Effective user interviews and onboarding contribute to increased revenue generation. Competitive Advantage: Companies prioritizing user-centric approaches through interviews and onboarding gain a competitive edge. They can better understand and serve their target audience, leading to greater market success.
- Whether you're just starting out or looking to enhance your existing skills, this course offers advanced training in creating interview guides, mastering interview techniques, managing interview dynamics, and ensuring ethical practices. You will learn to present yourself professionally, use verbal and non-verbal cues, and effectively use recording equipment and transcription methods. By the end of this course, you will be equipped to conduct insightful, in-depth interviews that yield rich, valuable data. Join us to elevate your qualitative research capabilities and make a significant impact in your field.
Instructor
- 4.4 Instructor Rating
- 77,848 Reviews
- 819,211 Students
- 267 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages