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User Interviews & User Onboarding
Role Play
Highest Rated
Rating: 4.5 out of 5(32 ratings)
7,480 students

User Interviews & User Onboarding

Boost product success and retention with expert user interview methods and impactful user onboarding flows.
Last updated 2/2026
English

What you'll learn

  • Master Interview Techniques
  • Enhance Communication Skills
  • Develop Effective Probing Techniques
  • Create Comprehensive Interview Guides
  • Adapt Interview Techniques to Various Contexts
  • Improve Qualitative Data Collection
  • Understand Ethical Considerations
  • Manage Interview Dynamics
  • Refine Note-Taking Skills

Course content

13 sections66 lectures3h 52m total length
  • Presentation1:03

    Introduction and background of the course instructor.

  • Welcome to MTF1:15

Requirements

  • For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

Master User Interviews & Onboarding – Turn Insights into Impact

Unlock the skills to understand your users deeply and onboard them effectively. Learn to conduct insightful interviews, interpret user behavior, and design seamless onboarding experiences that boost engagement, satisfaction, and retention — all through hands-on exercises you can apply immediately.

Whether you’re a product manager, UX designer, entrepreneur, or aspiring researcher, this course equips you with practical tools to turn qualitative insights into real business results.

Who This Course Is For

  • Product Managers & UX Designers: Conduct user interviews that inform design decisions.

  • Entrepreneurs & Startup Founders: Understand your customers’ needs and craft effective onboarding flows.

  • Researchers & Analysts: Gain advanced qualitative research skills and ethical interview practices.

  • Students in Business, Design, or Tech: Build professional, real-world user research and onboarding expertise.

What You Will Learn

  1. User Interviews

    • Conduct structured and semi-structured interviews that reveal actionable insights.

    • Interpret verbal and non-verbal cues for richer understanding.

    • Manage interview dynamics, pacing, and probing to maximize data quality.

    • Ensure ethical research and professional presentation.

  2. User Onboarding

    • Design smooth, effective onboarding flows tailored to different user types.

    • Use psychological principles to improve engagement and retention.

    • Analyze onboarding metrics with heatmaps, eye-tracking, and surveys.

    • Integrate onboarding seamlessly with UX design for long-term user success.

  3. Practical Skills & Tools

    • Build interview guides and practice role-playing scenarios.

    • Record, transcribe, and analyze interviews efficiently.

    • Apply insights to improve products, reduce churn, and increase revenue.

Why This Course Matters

  • Improve Product Success: Build products your users truly want by leveraging real insights.

  • Boost User Engagement: Turn new users into loyal customers through optimized onboarding.

  • Reduce Support Costs: Minimize confusion and help requests with intuitive onboarding flows.

  • Drive Revenue Growth: Convert satisfied, engaged users into advocates and repeat customers.

  • Gain Competitive Advantage: Outperform competitors by deeply understanding and serving your audience.


Course Author

Dr. Alex Amoroso, PhD
Lead UX & Product Researcher | Head of School (MTF)

Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.

Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.

She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems—partnering with cross-functional teams to translate complex insights into clear, actionable decisions.

Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.

She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.

In her courses, she combines:

  • Academic rigour

  • Real-world product case studies

  • Practical frameworks you can apply immediately

Her focus is simple:
help professionals move from insights → decisions → impact.


Course provided by MTF Institute of Management, Technology and Finance

MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.


Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:


1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.


2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.


3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.

Start your transformation from a student to a recognized professional today.

Who this course is for:

  • No special requirements. A course for anyone who wants to build career in marketing
  • User Interviews are a research method used to gather qualitative data from target users about their experiences, needs, and preferences. This involves direct interaction with users through structured or semi-structured conversations, aiming to understand their perspectives on a product, service, or concept.
  • User Onboarding is the process of introducing new users to a product or service. It's designed to guide them through the initial stages of use, helping them understand its value, features, and functionality. Effective onboarding aims to improve user engagement, satisfaction, and retention.
  • Why are these skills important for companies and managers? Developing skills in user interviews and onboarding offers significant benefits for companies and managers, including: Improved Product Development: User interviews provide valuable insights into user needs and pain points, enabling companies to build better products that meet those needs. Understanding user perspectives leads to more effective design and development decisions. Increased Customer Satisfaction: Effective user onboarding ensures that new users have a positive initial experience with a product or service. This increases satisfaction, reduces confusion, and encourages continued use. Enhanced User Retention: By guiding users through the initial stages of product use, onboarding helps them realize its value and become invested in it. This leads to higher user retention rates and reduced churn. Reduced Support Costs: Well-designed onboarding can minimize user confusion and questions, reducing the need for extensive customer support. This saves companies time and resources. Increased Revenue: Satisfied and engaged users are more likely to become loyal customers and make purchases. Effective user interviews and onboarding contribute to increased revenue generation. Competitive Advantage: Companies prioritizing user-centric approaches through interviews and onboarding gain a competitive edge. They can better understand and serve their target audience, leading to greater market success.
  • Whether you're just starting out or looking to enhance your existing skills, this course offers advanced training in creating interview guides, mastering interview techniques, managing interview dynamics, and ensuring ethical practices. You will learn to present yourself professionally, use verbal and non-verbal cues, and effectively use recording equipment and transcription methods. By the end of this course, you will be equipped to conduct insightful, in-depth interviews that yield rich, valuable data. Join us to elevate your qualitative research capabilities and make a significant impact in your field.