
Introduction and background of the course instructor.
Outline of the course structure and key learning objectives.
Please, look to attached file
Definition of in-depth interviews.
Key features and elements that define in-depth interviews.
Benefits of using in-depth interviews in various contexts.
Practical applications and scenarios where in-depth interviews are effective.
Why mastering these techniques is crucial for effective interviewing.
Steps to develop a comprehensive interview guide.
What not to do when creating an interview guide
Best practices for presenting oneself professionally during interviews.
Balancing authenticity with professionalism in interviews.
Balancing authenticity with professionalism in interviews.
Balancing authenticity with professionalism in interviews.
Effective use of language in interviews.
Understanding and interpreting verbal and non-verbal signals.
Understanding and interpreting verbal and non-verbal signals.
Understanding and interpreting verbal and non-verbal signals.
Understanding and interpreting verbal and non-verbal signals.
Importance of detail-oriented listening and observation.
Importance of detail-oriented listening and observation.
Key ethical principles and guidelines in conducting interviews.
Initial steps in preparing and starting an interview.
Techniques to allow the interviewee to guide the conversation.
Techniques to allow the interviewee to guide the conversation.
Strategies to control the flow and timing of the interview.
Strategies to control the flow and timing of the interview.
Effective probing techniques to elicit deeper responses.
Effective probing techniques to elicit deeper responses.
Best practices for taking notes during interviews.
Best practices for taking notes during interviews.
Best practices for taking notes during interviews.
Practical tips and exercises to improve interviewing skills.
How to use recording devices effectively during interviews.
Techniques for accurate and efficient transcription of interview data.
Techniques for accurate and efficient transcription of interview data.
Suggestions for further learning: qualitative data analysis
Master User Interviews & Onboarding – Turn Insights into Impact
Unlock the skills to understand your users deeply and onboard them effectively. Learn to conduct insightful interviews, interpret user behavior, and design seamless onboarding experiences that boost engagement, satisfaction, and retention — all through hands-on exercises you can apply immediately.
Whether you’re a product manager, UX designer, entrepreneur, or aspiring researcher, this course equips you with practical tools to turn qualitative insights into real business results.
Who This Course Is For
Product Managers & UX Designers: Conduct user interviews that inform design decisions.
Entrepreneurs & Startup Founders: Understand your customers’ needs and craft effective onboarding flows.
Researchers & Analysts: Gain advanced qualitative research skills and ethical interview practices.
Students in Business, Design, or Tech: Build professional, real-world user research and onboarding expertise.
What You Will Learn
User Interviews
Conduct structured and semi-structured interviews that reveal actionable insights.
Interpret verbal and non-verbal cues for richer understanding.
Manage interview dynamics, pacing, and probing to maximize data quality.
Ensure ethical research and professional presentation.
User Onboarding
Design smooth, effective onboarding flows tailored to different user types.
Use psychological principles to improve engagement and retention.
Analyze onboarding metrics with heatmaps, eye-tracking, and surveys.
Integrate onboarding seamlessly with UX design for long-term user success.
Practical Skills & Tools
Build interview guides and practice role-playing scenarios.
Record, transcribe, and analyze interviews efficiently.
Apply insights to improve products, reduce churn, and increase revenue.
Why This Course Matters
Improve Product Success: Build products your users truly want by leveraging real insights.
Boost User Engagement: Turn new users into loyal customers through optimized onboarding.
Reduce Support Costs: Minimize confusion and help requests with intuitive onboarding flows.
Drive Revenue Growth: Convert satisfied, engaged users into advocates and repeat customers.
Gain Competitive Advantage: Outperform competitors by deeply understanding and serving your audience.
Course Author
Dr. Alex Amoroso, PhD
Lead UX & Product Researcher | Head of School (MTF)
Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.
Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.
She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems—partnering with cross-functional teams to translate complex insights into clear, actionable decisions.
Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.
She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.
In her courses, she combines:
Academic rigour
Real-world product case studies
Practical frameworks you can apply immediately
Her focus is simple:
help professionals move from insights → decisions → impact.
Course provided by MTF Institute of Management, Technology and Finance
MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.
MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.
MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.
MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.
Exclusive: The Career Accelerator Edition
Why is this course unique?
By enrolling in this special edition, you unlock three strategic career advantages:
1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.
· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.
· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.
2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.
· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.
· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.
3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.
· Network: Join thousands of professionals worldwide who trust MTF Institute.
· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.
Start your transformation from a student to a recognized professional today.