User Experience (UX) Strategy Fundamentals

A short course that introduces you to the principles and processes of UX Strategy work in an organization
Rating: 4.2 out of 5 (146 ratings)
7,561 students
User Experience (UX) Strategy Fundamentals
Rating: 4.2 out of 5 (147 ratings)
7,561 students
Principles and processes of UX Strategy work in an organization


  • None, however, some knowledge about the field of user experience is useful.

Doing great user experience (UX) research and design work is not all that is involved in having a successful UX practice. If you want UX to grow and thrive in your organization then you need to learn the principles, practices, and processes of UX Strategy. In this short course you will learn the basic principles and processes of UX strategy, and what a UX Strategist should know and be able to do. We'll share with you some documents and templates that you can use to put together a short and long term strategy roadmap and an action plan for your UX team, whether you are a large team or a team of one.

You will learn:

  • What does it mean to be a UX Strategist?

  • Principles of user experience strategy

  • The types of activities that are involved in UX

  • An overview of the most used UX methods

  • Ideas on how to promote UX in the organization

  • What it means to put together a UX infrastructure in your organization

  • An overview of the principles of good UX design

  • What makes for a good UX process?

  • How to create a UX Strategy Roadmap and an Action Plan, with templates for both

Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a UX Strategist. Get started right away to learn the fundamentals of UX Strategy.

Over 50,000 students have taken our online courses.

Who this course is for:
  • User Experience Professionals, UX Designers, UX Strategists, Product Managers, Web Designers, Business Analysts, and anyone who wants to learn about UX Strategy in the organization
Course content
2 sections • 7 lectures • 59m total length
  • How to Prioritize Your UX Projects
  • How to Create a Roadmap and Action Plan for UX Strategy
  • UX Strategy Dimensions, Roadmap, and Action Plan
    6 questions
  • UX Principles and UX Infrastructure
  • UX Methods
  • UX Toolbox and Promoting UX in the Organization
  • Principles, Methods, the UX Toolbox, and Promoting UX
    6 questions
  • Study Guide

Susan Weinschenk, Ph.D.
  • 4.3 Instructor Rating
  • 2,335 Reviews
  • 39,410 Students
  • 31 Courses

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.