Certificate Course in User Experience (UX) Design

Explore the seven facets of a good user experience using the honeycomb model—useful, usable, findable, credible, accessible, desirable, and valuable—with a fitness tracker example.

Investigate user needs with research, interviews, and surveys to build empathy and insights. Organize content with information architecture, then design wireframes, mockups, and interactive prototypes for feedback.

Discover common roles in ux, from the ux designer overseeing the full design process to ux researchers, ui designers, writers, information architects, and interaction designers—emphasizing research, prototyping, and testing.

Explore ux frameworks like design thinking, user centered design, ucd, double diamond, lean ux, and five elements of ux design, and learn to choose by company structure and product type.

Discover design thinking as a user-centered process with empathize, define, ideate, prototype, and test, including prototyping versus minimum viable product and iterative real-user testing.

Learn how user centered design (ucd) puts users at the heart of product development, guiding you through understand, specify, design, and evaluate stages with iterative, non-linear refinement.

Explore the double diamond design process—discover, define, develop, deliver—a four-stage framework guiding teams from user research to delivering tested solutions.

The lean UX framework minimizes waste and emphasizes agile speed with immediate feedback. Teams form hypotheses, build essential features, and test in sprint cycles toward user-centered refinement via cross-functional collaboration.

Explore the five elements of ux design, from strategy to surface, and learn how a layered, user-centered framework guides structure, skeleton, and visual design to streamline development.

This lecture introduces the four C's of designing in user experience—consistency, continuity, context, and complementarity—and shows how applying them across platforms enhances the user experience and builds loyalty.

Explore common ux research methods—from eye tracking and usability testing to field studies and interviews—and learn how analytics and A/B testing inform design decisions, including an empathy map.

Master empathy maps as a four-quadrant UX tool to organize user research insights—from what users say and do to what they think and feel—driving user centred design.

A user persona is a fictitious character representing the ideal user or customer, helping teams empathize with perspectives and guide user experience decisions through demographics, needs, goals, challenges, and motivations.

Visualize the customer journey from awareness to post-purchase, detailing actions, touchpoints, thoughts, and feelings while identifying pain points and opportunities to improve the experience.

Learn to run effective brainstorming sessions that generate a large number of ideas through collaboration and rapid visualization, stay focused on user needs, and apply time-bound, inclusive techniques.

Prioritize tasks in ux design by comparing effort and impact using a quadrant matrix, identifying quick wins, major features, and avoiding low-impact, high-effort work for data-driven decisions.

Explore the Kano model to classify features by basic needs, performance, and delights in UX design. Learn how to compare competitors, prioritize features, and iterate for higher user satisfaction.

Explore common prototyping methods—from hand-drawn sketches and cardboard prototypes to Lego models and role plays—plus wireframes, mockups, storyboards, and tools like Figma, Balsamiq, and Lucidchart.