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2021-01-26 13:36:21
30-Day Money-Back Guarantee
Design User Experience Design Business Strategy

NEW - UX Strategy Masterclass - Become UX Strategist

The key step towards becoming the Ultimate UX Designer. Become the partner in the discussion – not just an expert.
Rating: 4.2 out of 54.2 (66 ratings)
368 students
Created by Andy Woynarowski
Last updated 12/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Build and rework strategies around the experiences of users and become a partner at a business table
  • Create meaningful and unique value propositions and fully integrate them within the process of UX Design
  • Build multiple business models integrated with the value proposition packing a massive value punch!

Requirements

  • There are no requirements.

Description

BECOME UX STRATEGIST

The key step towards becoming the Ultimate UX Designer

STEP 1

Know what you design limits are - No more time wasted – design for a tangible result

STEP 2

Become the partner in the discussion – not just a designer - Business goals – focus on the outcome – not the output

STEP 3

Know who you’re designing for and why - Map out the ecosystem of the project stakeholders and create their archetypes

STEP 4

Be able to create great Value Propositions - Make sure what you offer is unique and fully understand what it is

STEP 5

Be able to create a Business Model that fully supports you Value Proposition - Cover all the basis of the business and why should the end-customer care

STEP 6

Be able to consistently rework the strategy - Know exactly which end-user to talk to and what about as well as correct the course of the business


2,5 hours of knowledge packed content!

7 immersive canvases fully integrated in the User Experience Strategy Process - available for you to download and use everyday!

86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!

Resources - canvases and the Profiling Card Deck for you to download and use on your projects daily!

In this course you'll learn everything there is to know about user experience strategy. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this user experience strategy course you'll get to work on an actual business case example - we'll be using out own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the User Experience Strategy tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn User Experience Strategy focused on knowing what your design limits are, what is the outcome we're trying to achieve, who is the main project stakeholder and why, creating a great value proposition and putting it into the ecosystem of a business model. All of it wrapped together with a User Experience Strategy Rework Canvas.

In this UX Dtrategy course you will learn:

  • how to tackle any User Experience Strategy challenge that has been presented to you

  • 7 methods that are fully integrated creating this unique User Experience Strategy Process

  • how the entire User Experience Strategy works so that you can use any methods you might already know or even create you own exciting methods

The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every User Experience Strategy process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this User Experience Strategy course will cover this exact aspect with diligence and focus. The presented User Experience Strategy process is the only one that covers all aspects starting with Design Limits and finishing on the tangible rework-able User Experience Strategy where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this User Experience Strategy course is the first one that changes this approach.

Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.

Who this course is for:

  • UI Designers
  • Graphic Designers
  • UX Designers
  • UX Strategists
  • UX Researchers
  • Anyone wanting to start their career in User Experience Design - this is the first step!

Featured review

Steven Seal
Steven Seal
32 courses
15 reviews
Rating: 4.5 out of 510 months ago
This is a quick easy and well paced high level view of UX Strategy. The tools shown here a can be built out and form the foundation of any Strategy approach. Understanding what is and isn't UX strategy will give anybody a solid building block gong forward. Recommend highly.

Course content

8 sections • 32 lectures • 2h 38m total length

  • Preview02:33
  • The context of the Course - don't get yourself commoditised!
    05:05
  • What is UX Strategy and why is it relevant and needed
    06:01
  • Introduction to the UX Strategy Toolkit - get your hands on those canvases
    02:31

  • Preview10:12
  • Listing out Creative constraints derived from the list of INPUTS
    06:08
  • Summary of the UX Strategy Step # 1
    01:30

  • Preview02:27
  • Showcase of the SMART Goals Canvas
    07:15
  • Listing out the Business Goals
    07:23
  • Summary of the UX Strategy Step # 2
    01:50

  • Preview02:05
  • Showcase of the Stakeholder Mapping and Archetype Canvases and Cards
    02:34
  • Introducing the first step on the Canvas - The Stakeholder List
    03:49
  • Listing out the Stakeholders
    04:29
  • Mapping the Stakeholders agains the Key Business Goal
    04:45
  • Showcasing of the Archetype Canvas and Profiling Cards
    04:31
  • Creating the Archetype using the Profiling Card Deck and the Archetype Canvas
    15:34

  • Preview02:10
  • Introduction to the Value Proposition tool
    02:25
  • Listing out the Tasks and Aspirations as well as the Needs and Problems
    08:53
  • Creating and summarising the Value Proposition
    06:24

  • Preview02:18
  • Showcasing of the Business Model tool
    05:15
  • Filling out the Channels, Relationships and Activities of Business Model
    10:36
  • Filling out the Partnerships and Resources of the Business Model
    04:51
  • Finalising the Business Model and taking a look at the Breakeven Point
    08:13

  • Preview02:09
  • Showcase of the Strategy Rework tool
    01:28
  • Filling out the Strategy Rework tool
    04:59
  • Summary of the UX Strategy Step # 6
    03:56

  • Preview04:17

Instructor

Andy Woynarowski
Creative Director, CEO of 99grit
Andy Woynarowski
  • 4.2 Instructor Rating
  • 1,420 Reviews
  • 11,103 Students
  • 4 Courses

Creative director, determinist, leader and an artist. Fascinated with Design Thinking, User Experience Design, Visual Design as well as Concept Art. Worked as Head of Service Design capability of Deloitte Digital Central Europe. Delivered one of the biggest digital transformation projects in Europe - worth approx. 25 million EUR - comprising User Experience Design, Visual Design and Creative Direction - over 1600 UX/UI interface designs, 1,200,000 lines of source-code and 750 people involved in the project. A great follower of simplifying the approach which in effect delivers simpler products. CEO of 99grit - the creative agency changing the landscape of digital innovation in Europe.

Spent a year on a motorcycle journey through South America and the US. Covered half of the planet with 40 thousand kilometres under the belt.

A keen concept artist, musician, motion designer, photographer, filmmaker and traveller.

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