NEW - UX Strategy Masterclass - Become UX Strategist

Know your design limits by detailing inputs on a structured canvas; gather current data, analytics, and courses to define creative constraints, and align long-term vision and brand needs.

Identify client inputs to derive creative constraints for the UX strategy, assess resources, time zones, analytics from Google, and component limits, then select three key constraints to guide the project.

Identify design limits in step 1 by listing inputs that generate creative constraints. Include ongoing projects, data, strategies, brand specs, laws, and infrastructure changes; derive constraints and three key takeaways.

Define the design constraints and map them to clear business goals by focusing on outcomes over outputs, measuring progress with a practical breakdown tool, and aligning team efforts.

Utilize the SMART goals canvas to list four key business goals, pick one to prioritize, assign ownership, and apply specific, measurable, sizable, realistic, and time-bound criteria for fast, lean decisions.

Identify four goals: increase sales of online courses by 30 percent, boost registrations by 300 percent, raise brand recognition by 30 percent, and grow social media chatter by 300 percent.

Select one key business goal from four in step two, such as increase in sales, and mark it in the canvas. Map goals and note takeaways for the next steps.

Link the business goal to the most influential stakeholder by defining the stakeholder archetype and selecting the key stakeholder, often the customer, among internal and external recipients.

Showcase stakeholder mapping and archetype canvases, build a stakeholder list (internal and external), align with the key business goal, and prioritize to define primary and secondary archetypes using profiling cards.

Explore stakeholder mapping by classifying internal and external stakeholders and people versus organizations, aligned with the key business goal of increasing sales by 30 percent within 12 months.

List internal and external stakeholders who affect the 30 percent sales goal, including employees, the e-learning platform, other instructors, design academies, and potential customers like visual designers and UX designers.

Map stakeholders to the business goal using a prioritization grid, analyzing impact to rank visual designers as the key driver for a 30% online course sales increase within 12 months.

Define the visual designer as the key stakeholder and map them with archetype canvas and profiling cards to outline attributes that drive a 30 percent sales increase within 12 months.

Identify and profile visual designer archetypes using the profiling deck and archetype canvas, defining primary and secondary attributes, location, education, work, wealth, and motivations to target UX research.

Link archetype to value proposition by identifying the user—a visual designer with kids in the city—and empathize with time as an asset to boost online course sales by 30 percent.

Apply the value proposition tool across three phases to identify visual designers' tasks, aspirations, and needs, then select the top three products and services to solve their problems.

Identify tasks and aspirations of a visual designer seeking new design skills, UX strategy, and UX research, and map needs and problems like time, job security, and career progression.

Identify needs and problems, craft a value proposition linking them to products and services, and deliver via an online academy masterclass and mentorship for visual designers.

Link the value proposition to a sustainable business model by validating delivery through channels of distribution, aligning cost structure, revenue, and breakeven points.

Showcase the business model canvas approach by outlining archetypes, value propositions, channels, relationships, key activities, resources, partnerships, and revenue, cost, and break-even considerations.

Fill out the business model canvas by detailing channels, relationships, and activities, including an online academy masterclass, a mentorship program, a podcast, Udemy and Skillshare, and a YouTube channel.

Identify and secure design, development, resources, and partnerships—Thinkific, Udemy, Skillshare, recording gear, and social media experts—to build 99 group web page, launch courses, and evaluate revenue and cost structure.

Explore finalizing a visual designer business model by evaluating revenue streams from the academy, mentorship, podcasts, and marketplaces while calculating costs and the breakeven point.

Link and summarize the five-step UX strategy process into a single visual canvas, showing business goals, stakeholder archetypes, value propositions, and the viable business model.

Review final step of the strategy canvas using strategy rework tool to summarize elements: business goal, archetype, value proposition, needs, problems, relationships, and channels to prepare the next project phase.

Apply the strategy rework tool to map constraints, goals, and stakeholders, then copy key elements across steps to drive a 30% online course sales increase within 12 months.

Align the five steps into a cohesive strategy on one canvas, detailing constraints, business goals, recipient needs, value, and channels, and validate insights for ux research.

Wrap up the course by mapping archetypes, needs, problems, and tasks into a viable business model, delivering a clear value proposition with practical canvases.