User Experience Design Fundamentals
4.4 (8,684 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
72,023 students enrolled

User Experience Design Fundamentals

Design Web Sites and Mobile Apps that Your Users Love and Return to Again and Again with UX Expert Joe Natoli.
4.4 (8,684 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
72,017 students enrolled
Created by Joe Natoli
Last updated 12/2019
English [Auto], French [Auto], 8 more
  • German [Auto]
  • Indonesian [Auto]
  • Italian [Auto]
  • Polish [Auto]
  • Portuguese [Auto]
  • Romanian [Auto]
  • Spanish [Auto]
  • Thai [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
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This course includes
  • 10 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand user experience design and why it's important
  • Understand the elements of user experience
  • Understand how the elements of user experience work together
  • Understand strategy as an element of user experience
  • Understand the research process
  • Identify business goals, and user needs
  • Understand scope as an element of user experience
  • Create a functional specification
  • Learn how to develop content requirements
  • Learn to prioritize specs and requirements
  • Understand structure as an element of user experience
  • Architect information effectively
  • Understand organizing principles for digital media
  • Understand skeleton as an element of user experience
  • Understand navigation design
  • Create an effective information design
  • Learn to create wireframes
  • Understand surface as an element of user experience
  • Learn visual design principles
  • Understand contrast and uniformity
  • Learn the best use of color and typography
  • Understand A/B testing processes
  • Learn resources available to assist with User Experience Design Process
  • Computer with internet connection and web browser

Are your web conversion rates low? Do you know whether your web site is effective at meeting your goals?  Do users get "stuck" and aren't able to complete the tasks they want to?  Are your forms effective? How can your mobile app be improved?
It's becoming easier and easier to create web sites and mobile apps-- But harder and harder to measure the effectiveness of these applications. In Joe Natoli's well-designed course User Experience Design Fundamentals you'll learn how to create effective web sites, mobile sites and mobile applications that encourage conversions and leave users wanting more.
It's not enough to simply have a web presence -- you must have a web presence that's effective to be successful.  In this dynamic course Joe will guide you through the critical elements of user experience -- strategy, scope, structure, skeleton and surface. As you learn you'll be able to apply the knowledge Joe teaches in dynamic lab exercises-- and later to your own work as a developer or designer.
If you're a designer moving into a more complex digital world or a developer who has to occasionally function as a designer as well, this course is for you. You'll feel more confident as you make design related decisions about layout, color, information, design and typography after completing this exciting course. 

Who this course is for:
  • Web Designers
  • Mobile Designers
  • Web Developers
  • Engineers
  • Entrepreneurs
  • Business Owners
  • Students
  • Anyone who wants to make more effective web sites and mobile sites
Course content
Expand all 54 lectures 09:59:27
+ What is User Experience Design?
4 lectures 48:56
This video will give you a brief description about what User Experience Design accomplishes and how it works. You will be told a story, which will help illustrate how important User Experience Design is to your audience.
Preview 04:24
Explained in this video, is what UXD is not. The instructor will cover the common misconceptions of UXD.
Preview 15:18
Your instructor will cover the formal definition of what UXD consists of, along with why it's important. The key points as to what UXD is all about will be explained.
What UXD Is

This video will explain why UXD is imperative and how it can greatly affect how others perceive your project

Why Should We Care About UXD?
+ Understanding the Elements of User Experience
3 lectures 33:03

This first video of chapter 2 will explain how you can gear your website and/or app towards the group of people you are targeting. By using simple methods, you can ensure that your project will be a success.

The Elements of User Experience
You will be prompted to strategize in this video. You will be shown how to ask yourself the proper questions in order to enhance your user's experience.
Exploring the Elements of User Experience
This video will go into depth about how the elements explained in this chapter are necessary for UXD. 
How the Elements Work Together
+ Using the Elements - Strategy
8 lectures 44:59
This video will outline the steps that need to be taken in order to properly research how to execute your strategy. 
The Research Process
Your instructor will cover specific questions you need to ask yourself in order to identify your business goals. This will be greatly helpful in the strategy element of UXD.
Identifying Business Goals
Learn how to create a "value loop" in order to engage your user. You will be shown to to identify what they need when visiting your website or app.
Identifying B2B User Needs
This video will explain what B2C means and how to properly engage consumers.
Identifying B2C User Needs
This video will prompt you to look at what is worth doing and what is a waste of your time when it comes to UXD.
Three Crucial Questions
Learn how your user first views your website or app and how to engage them based on what they are looking for.
"First Use" Questions
This video will give an overview of what was covered in this chapter. Your instructor summarizes what the strategy element entails.
Strategy Takeaways
This video will challenge you to come up with a strategy for your project and prioritize your goals.
Strategy Lab Exercise
+ Using the Elements - Scope
7 lectures 02:03:32
This extremely in-depth and detailed video will explain to you what scope is and how it will enhance UXD.
Defining Scope
By using functional specifications you will be able to differentiate between software tasks and information.
Functional Specifications
This video covers all types of content including writing and images, and shows you how important it is to UXD
Content Requirements
Joe will explain to you how to create requirements in this video.
Generating Effective Requirements
This video will explain how to prioritize your requirements, what gets included, and what questions you need to ask yourself in order to benefit your business.
Prioritizing Specs & Requirements
This video will go over what was covered in this chapter, along with defining scope, and how to generate requirements.
Scope Takeaways
This exercise will prompt you to come up with a product evolution plan in order to implement the scope element successfully.
Scope Lab Exercise
+ Using the Elements - Structure
7 lectures 01:03:07
This video will define what structure is and cover topics including categories of information, interaction design, and information architecture.
Defining Structure

Joe will cover what's important in interaction design. He will go over 5 principles to enhance your users' experience and how they interact with your website and/ or app. He will also go over various other key points in interaction design.

Interaction Design
This video will show you how the information with your site or app should be structured so your users will be able to navigate through it with ease.
Information Architecture
Learn how to organize your site by using nodes, facets, and specific rules of thumb.
Organizing Principles
This video will illustrate how to assign functions for each page within your website or app.
Roles and Processes
This video will go over what was covered in this chapter and discuss the key points of structure.
Structure Takeaways

Instructor Joe challenges you to look at how information is accessed across different platforms. In this lab, you will learn how different forms of media have different layouts and ways of delivering information.

Structure Lab Exercise
+ Using the Elements - Skeleton
8 lectures 02:02:01
Joe will discuss what the skeleton element includes, such as interface design, navigation design, and information design.
Defining the Skeleton

Interface design includes predictability, simplicity, and intuitiveness. This video will demonstrate how to properly execute your interface design.

Interface Design
In this video, you will be shown the importance of navigation design and how to administer it effectively on your website or app. You will learn multiple ways in which this can be done, including how to design your site map.
Navigation Design
This video will explain what your users are used to seeing and how that can effect their experience on your website or app. Your instructor will also cover how to show your users how to do whatever it is they need to do while they are on your site.
Convention and Metaphor
Your instructor Joe will explain how important the quality of the content on your website or app is, along with how to properly organize it.
Information Design
This video will explain what wireframes are, why they are important, and how to make them look similar across all platforms
This video will go over what was covered in this chapter and discuss the key points of the skeleton element.
Skeleton Takeaways
This lab will have you critically thinking about how a large website is structured, and will offer insight as to how your website or app should be set up.
Skeleton Lab Exercise
+ Using the Elements - Surface
8 lectures 01:36:30
This video will help you understand what the surface element of UXD is. Visible language and organization are covered in this video.
Defining the Surface

Alignment, proximity, repetition and contract will be explained in this video and how they are pertinent to the surface element.

Visual Design Principles
Learn where your user's eye goes first when they visit your website or app. This video will show you the F-Pattern, as well as the Z-Pattern. This will help you determine how to layout your project.
Following the Eye
Contrast and uniformity work hand-in-hand to enhance a user's experience. Learn how to grab the user's attention while not overwhelming them in this video.
Contrast and Uniformity
Consistency in visual design allows users to build an accurate mental model of the way the site, app, or system works. Learn how to properly execute consistency in this video.
This video will show you exactly how color and font can play a huge role in UXD. These features can make or break your project, and by determining how to properly use these tools, you will have success with your website or app.
Color and Typography
This video will give you an overview of what was covered in this chapter. Your instructor summarizes what the surface element entails.
Surface Takeaways
This lab will ask you to view other websites and analyze them by asking critical questions about the appearance. This will help you in designing your project. 
Surface Lab Exercise
+ Takeaways and Resources
9 lectures 01:07:19
Instructor Joe will give you some of his final thoughts on UXD and briefly summarize the course. He will go over the elements along with what needs to be done in order to execute a successful UXD.
Things to Remember

This video will show you how to choose your tools and techniques, along with how certain strategies work to your (and your user's) advantage.

Tools of the Trade
In this helpful video, Joe will provide website which will assist you in the wireframing and prototyping of your site. They are all extremely easy to use and they each have their own advantages.
Wireframing and Prototyping Software
This video will explain how and why you need to test your website. Your instructor will also provide different websites that specialize in A/B testing.
A/B Testing Software
This video explains the importance of content inventory and also points out great software that can help you with taking your inventory.
Content Inventory Software

Instructor Joe will tell you about why you need to gather feedback from your users and will also show you some great software that will assist you in conducting your testing.

User Testing/Feedback Software
Knowing how your website is performing is essential in making it a success. This video will show you how to properly monitor your site's popularity in search engines by using different analytics software.
Analytics Software
Wrapping up this course, Joe provides you with a few websites that can assist you in furthering your education about UXD.
Educational/Information Websites
Bonus Lecture: Working with Clients and Stakeholders