Create a Useful Brand Kit in Canva
What you'll learn
- Create a functional brand kit for your project or business
- Design a logo using simple design principles
- Pick brand fonts and colors using branding strategies
- Find practical applications for your brand kit
Requirements
- No design or branding experience needed. Just have access to a free Canva account.
Description
A cohesive brand kit is key to creating a consistent brand image and makes collaborative design so much easier. In this class, we're going to be designing the essentials of a brand kit in Canva using a template linked in the course materials.
By understanding the exact purpose of each element of the brand kit, you'll be able to make more strategic design decisions and create a stronger brand image. We'll also look at the design process and technical choices that go into selecting the different aspects of a branding kit, and you'll be guided through the steps even if you don't have any design or branding background.
In this course, we're going to look at the following:
What is a brand kit, and how do we use it?
Logo design principles for DIYers
Selecting brand colors that represent your mission
Picking optimal brand fonts
Creating a sample of inspiration photos with specific criteria
Exporting and using your brand kit in practical ways
By the end of this course, you will have a more thorough understanding of branding for a business, blog, or project, and a PDF brand kit that you can use going forward.
This course includes a handout with a link to a Canva template to make it easy to get started!
Who this course is for:
- Business owners and creatives with a DIY attitude towards branding
Instructor
- 4.5 Instructor Rating
- 224 Reviews
- 1,132 Students
- 7 Courses
Hey there! I'm Rebecca, and I'm a writer, artist, and full-time maker of creative things. I'm living my best creative life running my art business and teaching a variety of skills online to help others do the same.
I was a university lecturer in my past career and my love of teaching has found a new outlet in teaching online courses. I aim to share the skills that I use in my own creative business, so everything I teach comes from lived experience. My business includes digital product shops, Youtube channels, self-publishing projects, web design, creating artwork and developing products, as well as many other related skills. You can expect classes from me on any and all of these subjects.
I'm based in Halifax, Nova Scotia, Canada, and am a proud part of the creative community here. I love to travel, try new foods, and experiment with creativity and artwork at any opportunity.
Looking forward to connecting with you via any of the classes I have on offer right now!