How to do User Testing
What you'll learn
- How to test interfaces, apps and websites
- Usability Testing
- User Testing
Requirements
- Laptop or desktop with camera
Description
Learn how to improve your UX design really fast. User Testing is a skill that every UX designer should know that and master. The class is aimed at designers that already know a bit about UX and would like to take their skills to the next level, experienced designers can also review these classes and check if they are applying them to their work. The class is for designers of all abilities.
I'll walk you through step by step showing each stage of the user testing process. This is a process we use in our agency and it never fails to surprise me how much it can improve your design.
After mastering User Testing you will be able to make your work more intuitive and connect with the user. Knowing how to carry out User Testing will give your work more authority and help defend it against other stakeholders.
User testing will help:
1. Increase Your Revenue and Conversion Rates
Investing in UX can give organisations a big advantage. 10 years of research shows that companies who put user-centred design at the core of their strategy see a 230% higher ROI.
2. Reduce Your Costs
User testing will give you valuable feedback from your audience and will help you make user-centred design decisions. Armed with user insights, you can avoid expensive development errors
3. Get an Unbiased Perspective
You can either get user feedback early in your development process, or you can get it after launch - but you can’t avoid it forever.If you wait until launch to get user feedback for the first time, it’s going to be difficult and expensive to iterate.
Who this course is for:
- UX designers
- Graphic Designers
Instructor
I help brands connect with their audience through strategic user centred design. I have 17 years of experience from working for major brands in London, such as Virgin, to some of the fastest growing tech startups in Latin America. Now I'm is based in Madrid where I also teach UX, Branding and Typography design at the Istituto Europeo di design in Madrid.
I believe that design education needs to be brought into the 21st century at a cost affordable to everyone.
The aim of my designs is to make businesses more profitable through intelligent, creative design that maintains the right balance between aesthetics and functionality.
I'm the founder of Bridge Studio and also an online design education platform, The Designers Union.