Advanced Upwork Profiles: Craft a Magnetic Profile Today!
4.7 (243 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
945 students enrolled

Advanced Upwork Profiles: Craft a Magnetic Profile Today!

How to Build an SEO Optimized Client Attraction Upwork Profile So You Get Found, Gets Invites, and Get Hired Fast!
4.7 (243 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
945 students enrolled
Created by Lex DeVille
Last updated 4/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 10 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Discover How to Craft an Profile that Attracts Clients Like Needles to Magnets
  • Learn to Optimize Your Upwork Profile for SEO to Rank High in Search Results
  • Avoid the Biggest Death Sentence Profile Mistakes Freelancers Make Every Day
  • Reveal Secret Insider Tips that Help You Stand Out Like a Midnight Bonfire in Kansas
  • Discover Ways to Transform Your Profile into a High-Ticket Client Attraction Sales Machine!
  • You should bring a positive mental attitude and a willingness to try new things.
  • You should want to craft a profile that will stomp your competitors into the ground.
  • You should want to write an SEO optimized bio that helps you get found fast.
  • You should desire to attract high-paying clients who are super easy to work with.

Do you send highly-targeted freelance proposals but clients don't respond? Do you follow best practices but get skipped every time? Do you suspect your Upwork profile is the problem but you're not quite sure what to change? If that's you, then this course might help!

Advanced Upwork Profiles is designed to help you overhaul your Upwork profile for improved results. In this step-by-step walk through I'll show you common mistakes freelancers make, and how to fix them. All of this is based on personal experience, and what has worked best for me to grow two full-time freelance incomes on Upwork.

Get Optimized to Show Up In Search Results Before clients can hire you they have to find you. If you don't show up on the first page of Upwork or Google search results, you probably won't get interviewed. The good news is, I've got a proven system to fix that. Not only can you show up at the top of search results, you can get there in as little as 1-5 days for free, and numerous students have achieved this.

Stand Out From Other Freelancers Just showing up isn't enough to make clients contact you. Instead, you have to PROVE how you're different and why that makes you the best person for the job. In this course I'll show you how I do that so you can do it too. When you make these changes, you'll stand out like an exploding star in the dead of night!

Form a Consistent Personal Brand Branding is a factor almost no freelancer considers. But it matters...a lot. Not only does branding make your profile look more consistent and professional, it shows clients you care enough to put in the effort to form a brand. Question is, how do you do it? In this course I'll show you how to brand your name to their forehead with a cattle prod so they remember you for life!

What Will You Learn? Even when you send cover letters, clients still see your profile first. So in this course we'll clean it up, optimize it for SEO and conversions, make it look professional, consistent and branded, and use every trick in the book to get clients to contact you RIGHT NOW! We'll do all of this while playing by the rules, and you can do this EVEN IF you're brand new to Upwork!

Inside you will discover:

  • How to SEO Optimize every aspect of your Upwork profile even if it's blank right now

  • How to show up at the top of search results in a week even if you don't show up at all

  • How to attract clients and get them to read your profile without sending proposals

  • How to say the exact right words clients want to read even if you're not a copywriter

  • How to create a consistent brand that clients remember even if you're not a designer

So What Are You Going to Do? You've read the description. You know if you need this course. When you PROPERLY apply what you learn here, you can get found and get amazing results. But results start with action. They don't happen automatically. The choice to change your life always starts with Y.O.U.

If you're ready for that change, then scroll up and enroll in this course now!


Q - Can I do this even if my Upwork profile is blank?
A - Yes, it doesn't matter what's in your profile right now.

Q - Can I really reach the top of Upwork and Google search results?
A - Yes, and you can even do it within 1-2 weeks just as many other students have.

Q - Will this course make more clients hire me?
A - Your profile supports you getting hired by proving to clients why you're right for the job.

Q - What if I don't have a personal brand?
A -  It's all good. I'll show you how to start forming one.

Q - Can this course really help me stand out from other freelancers?
A - Yes! When you properly apply what you learn in this course your profile can be 10X better than the next guy!

If you have any other questions, you're welcome to ask them inside. I always respond fast, and thoughtfully. If that's what you need, then go ahead and put yourself in this course now!

Super Villain Leader,
Lex DeVille

Who this course is for:
  • This course is primarily for Upwork freelancers, but can apply to other platforms too.
  • This course is for anyone whose Upwork profile isn't serving them with clients.
  • It is for anyone on Upwork who wants to attract the highest paying clients easily.
  • It is for anyone on Upwork who wants to AVOID bombshell disaster clients who waste your time.
Course content
Expand all 59 lectures 03:08:10
+ Introduction
3 lectures 09:46

A quick introduction to get you rolling with the course.

Preview 01:40

The best way to get support fast from Lex!

How to Get Support Fast!

A case study on ranking my Upwork profile for a keyword with surprising results!

Preview 07:52
+ First Impressions
5 lectures 18:41

This lesson covers what clients see from their perspective through a client account.

Preview 06:00

In this lesson I cover how I choose freelancers as a client and how other clients do as well.

How Clients REALLY Pick Freelancers (hint: It's NOT by price)
The Best Profile Picture Possible...

In this lesson we'll talk about the skills you want to offer and how they differ from what clients will actually pay for.

The Skills You Want to Do Versus the Skills Clients Need

In this lesson I'll share the secret to crafting a perfect title that gets results!

How to Craft the Exact Right Title
+ Upwork Profile SEO Optimization
6 lectures 22:52

This lesson describes the powers of SEO and what it can do for your Upwork business.

Preview 01:37

This lesson takes a deep dive into how clients search and what they're specifically looking for from you.

What Are Clients Actually Searching For?

In this lesson I'll show you how to optimize your bio the right way to bump it to the top of search results fast!

How to Optimize Your Bio

In this lesson I'll show you hidden ways to optimize your portfolio to move up in search results fast!

How to Optimize Your Portfolio

In this lesson I'll reveal other ways to optimize to help you rank up in search results in days!

How to Optimize Other Areas of Your Profile

In this assignment you'll start to SEO optimize your Upwork Profile!

Assignment 1: Prepare for SEO
+ Upwork Profile Branding
7 lectures 27:07

This lesson covers the essentials of personal branding in your Upwork Profile.

Preview 06:18

This lesson goes deeper into how to position yourself for success with your personal brand!

Positioning Yourself for Success

This lesson describes the way you want clients to feel about you and how to achieve that!

What Persona Should Clients Imagine?

In this lesson we'll dabble in color psychology and start to think about the right colors to use for your brand as well as how and where you can use them in your Upwork profile.

What Colors Capture Those Fantasies?

In this lesson we'll step into brand language so you can start to think about what words will form the right picture in your client's mind.

What Words Capture Those Fantasies?

Assignment 2 is all about branding your profile. Here we'll cover the basics so you can get up and moving fast!

Assignment 2: Preparing to Form Your Personal Brand

For Assignment 3 you are expected to create a client account. It's simple and easy and just makes sense!

Assignment 3: Create a Client Account
+ Craft a Client Attraction Bio
12 lectures 52:18

In this lesson we'll cover the biggest most dangerous mistakes freelancers make.

All the BIGGEST Mistakes Freelancers Make in Their Bio

In this lesson I'll describe how to stand out like a beacon in the night with your Upwork profile!

Preview 07:39

This lesson covers the fundamentals of YOU Focus from a bio perspective. You'll learn what YOU Focus actually means and how it can completely transform your results.

The Art of YOU Focus...

In this lesson we'll review how to craft the first 10 words of your bio to say exactly what the client needs to read without saying anything they don't!

The First 10 Words...

In this lesson we'll cover the first paragraph of your bio and what to say if you want people to pay attention and get interested in you!

The First Paragraph...

This lesson is all about the second paragraph and how we'll connect what you do with the skills they need to prove you are a credible authority!

Connecting How You Help with What They Need

In this lesson we'll go over the third paragraph and I'll show you exactly what to put here. We'll also cover calls to action that make sense for your Upwork Profile.

The Third Paragraph and Your Call to Action

In this lesson I'll reveal how I write signatures that stand out and get noticed!

Form a Signature They'll Remember

This lesson is about the importance of P.S. statements in your Upwork profile. A good P.S. statement can tip the scale and win you the interview.

What About a P.S. Statement?

This lesson is about client targeting and how you can use it to get the exact right people to contact you!

Target the Exact Right People for You!

In this lesson I share a simple method to extend the length of your profile while answering client questions and showing that you can help them with other services beyond your core skill!

Answer All of Their Questions

In this assignment you'll craft a client attraction bio that's designed to pull people in and get them to message you!

Assignment 4: Craft Your Client Attraction Bio!
+ Hourly Rate, Availability, and Other Sidebar Stuff
8 lectures 19:56

In this lesson we touch upon pricing psychology and the importance of rates in relation to clients.

Preview 03:44

In this lesson I'll share how I set my Upwork rates and also how I test them to see which rates will get me the best results and how high I can charge.

Price Point Split-Testing for Better Results

This section is about how to set your availability and which option makes the most sense to me.

What to Choose for Availability if You Want to Get Hired

This option covers the idea of choosing "Native English" speaker when that's not true. Should you do it or shouldn't you?

Should You Pick "Native English" Language if it isn't True?

In this lesson we'll talk about talent clouds and groups. I'll also reveal how I got into talent clouds and groups so you can try to do the same if you want to.

What About Talent Clouds and Groups?

This lesson covers your work history and feedback and how they can affect your Upwork Profile, and what you can do to influence them.

How Important is Your Work History and Feedback?

In this lesson we'll dig into your Job Success Score, determine how important it is to clients, and I'll show you how I was able to raise my score fast when it dropped a bit.

Understanding Your Job Success Score and Why it Drops

Assignment 5 is all about pricing. In this lesson you will choose a price and start to test price points to find the one that works best for you!

Assignment 5: Set and Test Your Price Point
+ Building an Epic Portfolio
8 lectures 18:11

Here we'll talk about the different areas of a highly attractive Upwork portfolio.

The Parts of a Powerful Portfolio

This lesson is about portfolio organization so you can show clients exactly what they need to see!

Portfolio Organization

In this lesson I'll show you how I title portfolio pieces for optimization and branding!

Titling Portfolio Pieces

This lesson is about what I put in Upwork portfolio descriptions and how you can use it to your advantage!

What Goes in the Portfolio Description?

This lesson covers the importance of portfolio images, and how to optimize them.

Do I Need a Portfolio Image?

Here we'll cover Upwork portfolio project pieces and how they influence your Upwork Profile.

Do I Need Portfolio Project Files?

This lesson is all about choosing your Advanced Upwork Profile portfolio skills and category.

Choosing a Portfolio Category and Skill Tags

In this assignment you will build your Upwork Portfolio using what you've learned so you start to stand out from other people.

Assignment 6: Build Your Portfolio
+ Other Important Areas of Your Profile
6 lectures 12:35

In this lesson I'll walk you through how to set your Advanced Upwork Profile skill tags.

Setting Your Upwork Skill Tags

In this lesson I'll show you how to get certifications even if you don't have certifications that meet Upwork's requirements right now.

What to Put in Certifications?

This lesson is about what to put in the Employment History section of Advanced Upwork Profiles if you want to stand out and get noticed!

How to List Employment History the BETTER Way...

In this lesson I'll show you what to put in the education section to help you optimize for SEO and rank up in search results while reinforcing your ability to get the job done right!

How to Share Your Education Without Seeming Like a Pompous Douche!

Here I'll share what I put in my Other Experiences section and why I put it there!

What Should You Put in the Other Experiences Section?

In Assignment 7 you will take care of the remaining areas of your Advanced Upwork Profile so you can wrap this beast up and start getting results!

Assignment 7: Tend to The Remaining Areas
+ Bonus!
4 lectures 06:40

This lesson shares where to go from here and how to get your questions answered fast!

Still Need Help? Get Your Profile Reviewed Here!

Info on specialized Upwork profiles and why I don't use them.

Are Specialized Upwork Profiles Worth It?
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